#256: Automation's Role in Customer-Centric Retail Operations with Doug LaBahn, CMO at Cin7
The Agile Brand™ with Greg Kihlstrom
Release Date: 06/28/2022
#510: Missed opportunities with AI and CX with Tony Grout, Showpad
The Agile Brand™ with Greg Kihlstrom
As we talk about a lot on this show, organizations are investing in AI technologies more than ever and integrating them into existing systems to train sales and revenue teams to help their connections with audiences. However, despite its advancements, significant missed opportunities exist in maximizing AI’s potential. Today we’re going to talk about missed opportunities for AI in the customer experience and what brands can do to embrace and benefit from them. To help me discuss this topic, I’d like to welcome Tony Grout, Chief Product and Technology Officer at Showpad, a sales...
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#509: Optimizing the patient experience with Michael Burke and Josh Byrd from Copient Health
The Agile Brand™ with Greg Kihlstrom
Today we’re going to talk about optimizing the patient experience by looking at ways to optimize the operational efficiency—and in this case the operating room efficiency—at hospitals, by using machine learning tools. We’ll also talk about several other use cases for AI and ML in healthcare. To help me discuss this topic, I’d like to welcome Michael Burke (CEO) and Josh Byrd (CMO), Copient Health. Resources Copient Health website: Get the latest news and updates on LinkedIn here: For consulting on marketing technology, customer experience, and more visit GK5A: Headed to...
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#508: The self-optimizing enterprise with Don Schuerman, CTO at Pega
The Agile Brand™ with Greg Kihlstrom
There is no question that greater reliance on predictive analytics, enhanced automation, and the capabilities of generative AI are helping to shape the enterprise of tomorrow. Today we’re going to talk about building the self-optimizing enterprise, and how data, collaboration, and workflow optimization work together to create an organization where human creativity and innovation work seamlessly with artificial intelligence. To help me discuss this topic, I’d like to welcome Don Schuerman, CTO & VP of Product Strategy & Marketing at Pega. Resources Pega website: Get the...
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#507: Gen AI and the Future of Publishing with Marc Sirkin, Third Door Media
The Agile Brand™ with Greg Kihlstrom
Is the future of research and content creation a chatbot? With all of the commotion that ChatGPT has created, several industries, including the marketing industry, are evolving to utilize some of the things that make generative AI technologies so interesting and captivating, to make them useful for research and creation of meaningful content. Today we’re going to talk about what a vertically-trained chatbot that has been fed 25,000+ industry-focused articles can do, and the potential for the future. To help me discuss this topic, I’d like to welcome Marc Sirkin, EVP Product and Technology,...
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#506: Using GenAI to Generate Revenue with Assaf Baciu, Persado
The Agile Brand™ with Greg Kihlstrom
We are here at Shoptalk 2024 at the Mandalay Bay in Las Vegas, where retailers and the platforms that support them are gathered to talkin about reimagining retail for the omnichannel consumer. Today we’re going to talk about how brands big and small can best use generative AI to drive revenue. To help me discuss this topic, I’d like to welcome Assaf Baciu, Co-Founder and President of Persado. Resources Persado website: Shoptalk website: Get the latest news and updates on LinkedIn here: For consulting on marketing technology, customer experience, and more visit...
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#505: Keeping pace with retail customer expectations with Craig Moore, Körber Supply Chain
The Agile Brand™ with Greg Kihlstrom
We are here at Shoptalk 2024 at the Mandalay Bay in Las Vegas, where retailers and the platforms that support them are gathered to talk about reimagining retail for the omnichannel consumer. In the retail world, social media virality blows up brands overnight, but a great supply chain strategy is critical to keeping customers. So much so, 77% shoppers will write off a brand after experiencing shipping delays, according to Körber Supply Chain Software. Today we’re going to talk about how retailers can keep pace with customer expectations via sophisticated solutions, like order...
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#504: Deep learning and the cookieless future with Jaysen Gillespie, RTB House
The Agile Brand™ with Greg Kihlstrom
We are here at eTail Palm Springs in Palm Spring, California and talking about all things retail, e-commerce, AI, and more. While we’ve talked quite a bit about the cookieless future on this show, and even though the impending deadline of third-party cookies may get pushed back… again… it is still happening, and marketers and advertisers need to find solutions that will enable them to maintain their advertising performance. My guest today can talk about all of this and we’re going to talk specifically about creating a competitive advantage by using deep learning with your data and...
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#503: Better customer insights with Matt Butler and Russ Hannig
The Agile Brand™ with Greg Kihlstrom
Recorded live at eTail Palm Springs in Palm Spring, CA. We are talking about all things retail, e-commerce, AI, and more. My guests today can talk about all of this and we’re going to talk specifically about the importance of getting better insights to understand customer behavior, perform media mix modeling and more with third-party data becoming less and less attractive to advertisers and marketers as cookie deprecation and third-party data reliance need to be replaced by reliable first-party data solutions. To help me discuss this topic, I’d like to welcome Matt Butler, Co-Founder &...
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#502: Cross-functional collaboration plus AI augmentation with Mariam Asmar, Braze
The Agile Brand™ with Greg Kihlstrom
As companies continue to boast AI investments, marketers are struggling to keep up, according to a recent report from customer engagement platform Braze, which finds that less than 50% of marketers are using or intend to use AI in their everyday tasks. At the same time, cross-functional team collaboration is at a standstill, with only 1% of customer engagement being owned by a combination of marketing and technical teams, and 25% of customer engagement executed by non-marketers. Today we’re going to talk about how the quality of a brand’s digital experience relies on consistent...
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#501: AI and the CMO with Amanda Cole, CMO at Bloomreach
The Agile Brand™ with Greg Kihlstrom
Today we’re going to talk about the impact of AI on Chief Marketing Officers, as well as personalization and how, with the help of AI, it might finally be the year of personalization. To help me discuss this topic, I’d like to welcome Amanda Cole, CMO at Bloomreach, as well as an Executive Board Member at the MACH Alliance. Resources Bloomreach website: Get the latest news and updates on LinkedIn here: For consulting on marketing technology, customer experience, and more visit GK5A: Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki...
info_outlineToday we’re going to talk about automation, and how it is helping retailers stay customer-focused amidst a variety of challenges including supply chain disruptions and more.. To help me discuss this topic, I’d like to welcome Doug LaBahn, CMO at Cin7.