The Cassandra Podcast
Today, on our latest episode of the Cassandra Podcast, Cassandra welcomes Kate Miller, the founder and CEO of Miss Grass. In this conversation, we talk about Gen Z’s attitude around cannabis culture, how the industry is evolving as more states move to legalization, and other highlights from Cassandra's cannabis report, released today.
info_outline EP 099. Talking Intuitive Creation with EniThingIWant founder Eniola KolawoleThe Cassandra Podcast
Today, on our latest episode of the Cassandra Podcast, Cassandra welcomes Eniola Kolawole, the Gen Z founder of , an artist collective and creative agency. In this conversation, Eniola talks about the concept of “intuitive creation,” how to listen to your inner voice, and the importance of not settling when it comes to careers. Tune in for this chat that will inspire you to reimagine the future.
info_outline EP 098. Next-Gen Rom-Coms with Meet Cute Founder Naomi ShahThe Cassandra Podcast
Today, on our latest episode of the Cassandra Podcast, Cassandra welcomes , the founder and CEO of , a media company that produces modern, scripted rom-coms. What started as an audio series — think “Sleepless in Seattle” reimagined for Gen Z and in podcast form — has recently expanded into video and written stories as well. Naomi talks with us about the value of feel-good storytelling, the importance of nuanced storylines, and the shift towards happily-for-nows rather than happily-ever-afters. She also touches on how her startup learned to build trust with their listeners through...
info_outline EP 097. The Case For A Human ExperienceThe Cassandra Podcast
Cassandra welcomes back Emily Albright Miller, Senior Vice President of Big Red Rooster. Listen in to gain inside knowledge on what’s currently happening in the retail and QSR space. Miller shares recent insights on how vital the human component is to a positive brand experience, and why using tech to fill these gaps may not be the right long-term strategy.
info_outline EP 096. Diversity Begets Diversity: A Conversation with New Majority ReadyThe Cassandra Podcast
In today’s Cassandra Podcast, we spoke with Jackie Hernandez and Oswald Mendez, co-founders of New Majority Ready about the biggest headlines coming out of the 2020 US Census, including that over 90% of the new generation of Hispanics is US-born. As it is National Hispanic Heritage Month, we also discussed the concepts of heritage and identity, and what they mean for Gen Zs today. Lastly, Jackie and Oswald shared some examples of brands leading in this space.
info_outline EP 095. Making a Meme: Behind the Viral Trend, a conversation with Doing Things Media.The Cassandra Podcast
On our newest episode of the Cassandra Podcast, Cassandra spoke with Todd Anderman, President, and Matthew Stanton, Head of Marketing, of Doing Things Media. Doing Things Media owns and operates 25 of the most meme famous handles across social media. Listen in as we go “behind the meme,” discussing the definition of a meme, the evolution of memes into new industries, and the future of meme culture. We’ll also learn how brands can craft share-worthy imagery to Millennial and Gen Z audiences.
info_outline EP 094. Equity and Diversity in the Wine and Food IndustryThe Cassandra Podcast
On this week’s episode, Maryam Ahmed, President & CEO of Maryam + Company, joins Cassandra’s Kathy Sheehan and Michael Corti to discuss commitment to equity and diversity in the wine and food industry.
info_outline EP 093. Exploring the Business of CannabisThe Cassandra Podcast
On this week’s episode, Kathy Sheehan and Michael Corti of Cassandra are joined by Sharon Kevil, Founder + CEO of Forti Goods and Tekisha Harvey, Co-founder of CannaCurious.
info_outline EP 092. Segmentation in the Cassandra ReportThe Cassandra Podcast
Featuring Kathy Sheehan, Chanon Cook, and Michael Corti.
info_outline Unpacking Cassandra’s Gen Z Segmentation with Chanon CookThe Cassandra Podcast
On this week’s episode, our host Nina Rupp is joined by Chanon Cook, Cassandra's Vice President. Chanon and Nina unpack Cassandra's latest report on Gen Z segmentation and get to explore some of these segments individually.
info_outlineFeaturing Kathy Sheehan, Chanon Cook, and Michael Corti on why segmentation is important.
Cassandra’s segments uncover the unique personalities and perspectives contained within each generation, because when brands understand the key consumer archetypes within these groups, they can more effectively create for, communicate, and engage with each of them. Cassandra has divided the populations of Gen Zs into parts, or as we refer to them—segments, which are definable, accessible, and most importantly, actionable.