Aligning Sales and Marketing for Maximum Success w/ Adam Goyette
Release Date: 04/23/2019
The Data-Driven Marketer
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info_outlineMarketing’s sole purpose is to help drive more sales.
They should always be in perfect alignment to each other.
You need to start with the end sales goal and then work backward to get a marketing plan in place that supports that.
Adam Goyette, Vice President of demand generation at G2, the largest marketplace for B2B software in the world, has mastered sales and marketing alignment. He shared his expertise with us.