Marketing Automation: Getting ROI Faster w/ Josh Hill
Release Date: 05/21/2019
Welcome to the Chatty World of Intelligent Virtual Assistants w/ Amanda DePaul
The Data-Driven Marketer
The technology for carrying on Conversations with an intelligent virtual assistant is getting so good that many customers often don’t realize that they’re chatting with a bot. In this episode, I interview , Sr. Director of Demand Generation & Integrated Marketing at , all about: Why you need an intelligent virtual assistant How to get buy-in from your inside sales team How to give your intelligent virtual assistant some context to help ensure engaging Conversations For more interviews from the Data-Driven Marketer podcast, check us out on or at .
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Media Monitoring: What to Measure in 2021w/ Julien Cerutti
The Data-Driven Marketer
Today, we’re talking about media monitoring—all the stuff that's happening on the communication side of the house. Technologies like social listening, sentiment tracking, reputation management, social influencer management, and consumer and audience insights give companies a deeper view into how their brand is perceived and much more. In this episode, I interview , Global Senior Director, , about all things media monitoring. What we talked about: Media intelligence transformation What to measure in media monitoring Building out your 2021 dashboards For more...
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High-Growth Strategies for Customer Experience in 2021 w/ Pat Oldenburg
The Data-Driven Marketer
Attendance rates at virtual events have dropped. Frankly, all of us are a little tired of communicating via our screens. How do we keep people engaged online when they’re doing everything they can to cut back on screen time? Recently, I had a chance on The Data-Driven Marketer to speak with , Vice President of Demand Marketing and Operations at , the global leader in asset-centric field service management software that maximizes asset performance and helps companies differentiate with service, about the outlook for virtual events and engagement in 2021. What we talked...
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Mobile Market Usage Trends: What You Need to Know w/ Supriya Goswami
The Data-Driven Marketer
2007 was a big year! It’s the year Apple introduced the iPhone to the world. It is also the year that InMobi was founded. Leadership at InMobi recognized the impact that mobile devices were going to have on the world and created a company around that belief. Today, they are a global organization with 19 offices around the world. , VP & Global Head of Marketing for joins Allen to discuss micro and macro mobile trends, especially in light of the changes brought on by COVID-19. With a strong background across the...
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Theoretical Physics and Your Buying Groups w/ Kerry Cunningham
The Data-Driven Marketer
Who’s visiting your website? You might think you’ve got a grasp on the prospects that are visiting. The ones that are showing interest in you. And the reason you think you might have a good grasp on this is because of leads. If you know who your leads are, then you know who’s coming to your site, right? Not necessarily. Most of us don’t know what we don’t know about buying groups, how we’re fooling ourselves, and what the anonymous traffic to our sites actually means. Thankfully, there are brilliant...
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Digital Marketing and ABM During COVID-19 w/ Janet Polyakov
The Data-Driven Marketer
We are truly in the middle of a once-in-a-lifetime set of circumstances. With most of the world being forced to work from home, and with events cancelled across the globe, a lot of ABM professionals are asking one simple question: “How do we do ABM in the middle of a pandemic?” It’s a valid question, really. This pandemic is forcing everybody to re-think how they’re doing business. On our most recent episode of The Data-Driven Marketer podcast, we hear from . Janet is the VP of Growth and Product Marketing at , and in this episode, we talk all about: ABM at...
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Leveraging AI to Revive Your CRM Platform w/ Amit Pande
The Data-Driven Marketer
Anyone who has been in Silicon Valley long enough can tell you: Messaging around AI has taken over too many company’s value propositions. If you’re leading with AI, then you’re really missing the point. The real value is the value your solution brings. AI is just the tool you use to get there. That’s not to say AI isn’t amazing technology — it definitely is. But to successfully leverage AI, it can’t be seen as the end-goal, itself. One person who knows just how powerful a tool AI can be is my guest today, , VP of Marketing and Strategy at . Aviso provides an...
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How AI and Big Data Help Marketers Get Ahead w/ Latane Conant
The Data-Driven Marketer
Only 13% of marketing and sellers have any confidence in their data. Ouch. The majority of the buying cycle is happening in the dark funnel. Marketing and sellers need different types of solutions driven by data to help us uncover that dark funnel buying journey. In this episode, I interview , CMO at , about what it means to “cheat” at marketing using data and AI. What we talked about: 2 use cases where we can apply our confidence in data 3 ways we treat prospects like dirt Account selection is where people fail How AI identifies intent Check out this resource we mentioned during the...
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Sales Engagement Platforms: Better Experiments Mean Better Data w/ Max Altschuler
The Data-Driven Marketer
We’ve all been there: You send a thousand or more emails out and wait for the responses to trickle in. Some don’t respond at all. And the ones that do, give positive responses, negative responses, or straight up object to something in your email. Which group do you follow up with first? On this episode of The Data-Driven Marketer, shared his answer to this (and more). Max is a bit of a sales and marketing renaissance man--he’s VP of marketing at , author of “” and founder of , the online publication dedicated to sharing valuable B2B sales lessons. We also talked about: ...
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The New Buyer’s Journey: 3 Ways To Reach Today’s Buyers w/ Tyler Lessard
The Data-Driven Marketer
Perhaps you’re in the midst of creating your own category, or perhaps you’re in a hotly contested market. Either way, you’ve probably learned that buyers have changed. They’re smarter, more researched, and by the time they call a sales rep— they’ve probably already decided on what they’re going to purchase. On this episode of , we invited , the VP of Marketing at , to tell us how he’s helped create and dominate the video tech space for marketing and sales teams. What we talked about: Buyers now go through 80 - 90% of the buying journey...
info_outlineYour company just gambled on an expensive new marketing automation platform. Now your neck is on the line to make it work.
Naturally, the most actionable advice comes from a third party.
In 2012 Josh Hill founded Marketing Rockstar Guides. It has since become the go-to site for practical step-by-step help to get the most out of marketing automation platforms.
I recently spoke with Hill for The Data-Driven Marketer podcast. He warned us that no matter which martech you choose, you need to be patient. Setup takes a while and results even longer.
We also discussed:
- How to get the most out of your martech
- How to keep your staff from getting recruited away from you
- Martech’s real ROI
- Where martech is going