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Improving Client and Employee Retention Through Giftology (feat. John Ruhlin)

The Enlightened Executive

Release Date: 08/03/2021

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In this episode of The Enlightened Executive, Andrew Behar explains the benefits of embracing a corporate sustainability model for long-term success. Although companies may experience losses in the short-term, most are later rewarded for addressing the big issues facing our world today like climate change and racial/gender inequality.

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In this Leadership Insight episode of The Enlightened Executive, we dive into the topic of why you need cognitive diversity on your team — even if it leads to conflict. Why? Because conflict that arises from cognitive diversity is good conflict. It results in better products, happier customers, more effective systems, and fewer missteps. In this episode I discuss the definition of cognitive diversity, what sort of conflict arises from it, and how you can make sure you have a cognitively diverse team.

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Dr. Amir Kfir discusses his method for identifying and resolving deep-rooted organizational problems and conflict: constellation work. As an organizational consultant in the field of change management for over 30 years and the author of Nonflict: The Art of Everyday Peacemaking, he explains that constellation work raises awareness of what’s causing us to behave the way we are, so that we can choose an alternative behavior instead. In other words, it’s all about getting to the root cause of a problem.

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More Episodes

You have a business plan. You have a marketing plan. But do you have a relationship plan? Most leaders would agree that success depends heavily on relationships — with team members, with suppliers, with partners, with clients and customers. Yet, many don’t prioritize relationship-building in a meaningful, memorable way.

 

Instead, leaders may default to the “expected” ways of relationship building: giving standard gifts at birthdays, holidays or dinners out during the “wooing” period with a potential employee or client.

 

John Ruhlin, the founder of Giftology, a company that specializes in building loyalty through radical generosity, discusses how leaders can create a relationship plan each year. When business rises and falls on the strength of your relationships, any investment in people will have an incredible ROI.

 

To learn more from John, start by downloading the Giftology Business Gifting Playbook: https://giftologygroup.com/gp-podcast/