From "The Saturdays" to Fashion Founder at Faves The Edit - Frankie Bridge and Leah Meredith

The Saturdays and S Club Juniors superstar Frankie Bridge and Leah Meredith built Faves out of something that started as a weekly post — Frankie trying on high street finds on her landing every Sunday. It's now a community-powered platform working with River Island, ASOS and Katie Loxton, running live events and a newsletter that out-engages everything they do on social.

This one is about the unglamorous machinery underneath a business everyone assumes was easy because there's a famous name attached to it. Spoiler: it wasn't, and the famous name has occasionally made it harder.

What Frankie and Leah get into:

• The Instagram DM Leah ignored because she assumed it was a fan account — and the year it then took Frankie to believe Faves was actually a business

• Why the newsletter came before anything else, and Elizabeth's blunt view on brands sitting on six figures of Instagram followers and a five-figure email list

• The difference between a customer and a community, and how to tell which one you've actually got

• Why what you say no to matters more than what you say yes to — including the big-money offers they turned down when they badly needed the money

• The front row decision at Faves The Runway, why PR pushed back, and what it bought them

• How to know your customer for real: the WhatsApp group of Faves Insiders who'll tell them straight when something's overpriced

• Why 30 engaged people in a room is a genuine win, not a disappointing turnout

• What actually happens when brands hand over creative control — and why those are the collaborations that perform

• Frankie on being back at the bottom: starting again in fashion after S Club Juniors and The Saturdays, and being read as a pop star having a go

• Why in-person is the one thing AI can't touch, and what that means for how you sell clothes

Elizabeth's line of the episode: "You don't need to be a bitch to work in fashion."

If you've been telling yourself you need a bigger audience before you can do anything real, this is the episode that takes that excuse away.

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Find Faves

• Instagram: @favestheedit

• TikTok: @favestheedit

• Frankie Bridge: @frankiebridge on Instagram · @frankiebridge on TikTok

• Faves newsletter: 

  https://manage.kmail-lists.com/subscriptions/subscribe?a=QWEBkN&g=TNYEpL&utm_source=ig&utm_medium=social&utm_content=link_in_bio

• Leah Meredith:

• https://www.instagram.com/leahmmeredith/

• https://www.instagram.com/haus_of_hyde
• https://uk.linkedin.com/in/hausofhyde

Mentioned in this episode

• F&F at Tesco — Frankie's first clothing collaboration, and how she and Leah met

• River Island, ASOS and Katie Loxton — named as the brands who backed Faves early and gave them creative control. The Faves Edit with Katie Loxton is live

• Faves The Runway — their London Fashion Week show. Faves Live events on Eventbrite

• Lauren Paxton — Faves stylist · Izzy Utterson — head of wellness contributor [spellings to confirm]

• FEBE Growth 100 — Frankie and Leah are listed as co-founders of Faves on the 2026 list

Work with Elizabeth

• Magnetic — the six-month group marketing programme for fashion brands. 25 places a round → https://www.elizabethstiles.co.uk/marketing-waitlist

• The Scaling Project — six months of 1:1 mentoring for established, VAT-registered brands → elizabethstiles.co.uk/level-up

• The Starter Course — four sessions for anyone at the very beginning → elizabethstiles.co.uk/services

• The Fashion Feed — the free weekly newsletter and Facebook group

• Free resources → elizabethstiles.co.uk/freebies