Ep 10: What Are My Core Values? Destiny, Excitement, and FOMO Marketing: Wake-Up Call in Your Business

With all the marketing coaches, experts out there in the land...

It's easy to get swept up in someone else's excitement and the box of what worked for them vs. what you are truly excited about and what your destiny is.

Personal Development questions to ask yourself for clarity and direction are:

—What are my core values?

—What do I want?

—What inspires me?

—What am I good at?

This episode of The Wake-Up Call Podcast explores this narrative, FOMO Marketing in conjunction with a lesson learned (mistake) we (my husband Ryan Van Fleet and I) made in our sportfishing business many years ago—Good Karma Sportfishing and Coaching.

We got caught up in trying to emulate strategies that we thought would lead to higher visibility and success. However, these approaches didn't align with our true passion and strengths. It was a costly lesson but an invaluable one that taught us the importance of staying true to our core values and what genuinely excites us. By shifting our focus back to our authentic selves, we found a more fulfilling path that not only resonated with us but also attracted the right kind of clients for our business. This journey underscores the significance of self-awareness and intentionality in any venture you undertake.

So, if you're feeling disoriented by the myriad of marketing tactics out there, take a moment to reflect on your core values and your unique strengths. What truly excites you? What kind of impact do you want to make? Staying aligned with these answers will guide you toward a path that feels not only successful but also deeply satisfying.

Ultimately, the essence of our story is about alignment. Aligning your business strategies with your core values and passions isn't just a lofty ideal—it's a practical guide to sustainable success. When you pursue what genuinely excites you and tap into your unique strengths, your work becomes more than just a job; it transforms into an extension of who you are. This alignment attracts opportunities that are a good fit and fosters a work environment where you can thrive.

Furthermore, this journey also enhances resilience. When you're rooted in your core values, you’re more equipped to navigate setbacks and challenges, as your motivation comes from a deeper, more enduring source. In retrospect, our experience with the sportfishing business was not just a lesson in marketing but a profound reminder of the power of authenticity.

As you embark or continue on your own entrepreneurial path, remember to periodically reassess and realign with your core values. The marketplace is ever-changing, but grounding your strategies in what truly matters to you will provide clarity and direction. Embrace the continuous evolution of your business as a journey in discovering and expressing your true self.

Thank you for listening!

Melinda Van Fleet is an Intuitive Energetic Business and Leadership Growth Mentor/Coach/Consultant who helps her clients with what they can't see, so they can experience results fast. She helps her clients by teaching, guiding, supporting and empowering so they can grow their business.

Melinda and her husband, Capt. Ryan (Good Karma Sportfishing & Coaching), moved to The FL Keys in 2009 after they were both laid off at the same time.

Melinda, on her 3.5 life, has an unparalleled story of dreaming big, manifestation, and a lot of hard work.

In addition to her coaching business, and being The Wizard Behind the Curtain for Good Karma Sportfishing & Coaching, she is an energy practitioner, Human Design coach, professional speaker, host of The Wake Up Call Podcast, The Success Codes Podcast, freelance writer, 2x best-selling author.

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