The Patient is the Hero of the Story with Dr. J.J. Peterson | E.5
The Healthcare Leadership Experience
Release Date: 01/18/2021
Ideas Worth Pursuing | E. 108
The Healthcare Leadership Experience
Tech startups are predicted to disrupt US healthcare in 2024. Scott Nelson, co-founder, and CEO of venture backed FastWave Medical, offers his strategies for success in innovation with Jim Cagliostro. Episode Introduction Scott reveals the two signs that an idea has potential, why market trumps everything in innovation, and why leaders should focus on eliminating pain points for their end users. He also advises innovators to connect with potential strategic acquirers at an early stage and explains why leaders of startups shouldn’t put all their eggs in the venture capital...
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Managing Purchased Services Contracts | E. 107
The Healthcare Leadership Experience
Purchased services is often the most overlooked expense in healthcare yet offers opportunities for cost savings. Brian Bartel shares his best practices for effective contract management, with Jim Cagliostro. Episode Introduction Brian explains the unique challenges of purchased services, why a centralized contract repository is the first step to successful purchased services management, and why hospitals should never allow contracts to auto-renew. He also explains why ‘’red flags’’ aren’t always necessarily malicious and why it’s vital to question the line-item...
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Supplier Relationship Management | E. 106
The Healthcare Leadership Experience
Flourishing supplier relationships can transform healthcare organizations. Samer Haddad, shares his experience of building and navigating successful partnerships with Jim Cagliostro. Episode Introduction Samer explains why trust is the foundation of all successful supplier relationships, the importance of human-to-human connection and why a partnership sometimes means giving your partner the benefit of the doubt. He also outlines the key to a successful exit strategy (plan, plan, and plan) and why solid leadership means treating others as you want to be treated, and leaving...
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Waste in the Hospital Supply Chain | E. 105
The Healthcare Leadership Experience
An estimated 40% of expenditure in the supply chain goes to waste. CEO Luká Yancopoulos explains to Jim Cagliostro how Grapevine Technology aims to put the power back into the hands of hospitals. Episode Introduction Luká explains how Grapevine can help hospitals save up to 80% on a single line item, how even small healthcare businesses spend six figure sums on the supply chain each year, and how to frame the reality of years of overspending to his clients. He also reveals three key ways that hospitals can lower the expense of their vendor management. Show...
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Using AI to Enhance the Hospital Supply Chain | E. 104
The Healthcare Leadership Experience
The US healthcare sector has struggled to put innovations like AI into practice. Mara Cairo explains the advantages of applying machine learning and AI for hospitals to Jim Cagliostro. Episode Introduction Mara explains why the first step towards successfully embracing AI is literacy, the challenges hospitals face in system integration and why AI isn’t intended to replace humanity in patient care. She also illustrates the benefits of AI for healthcare, including predicting patient no-shows, effectively managing inventory, and reducing costs, and explains why successful...
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Data and Research in Healthcare Analytics | E. 103
The Healthcare Leadership Experience
2024 has been described as a financial ‘’make or break’’ year in healthcare. SpendMend Research Supervisor Zachary Markham explains to Jim Cagliostro why time and data are money for hospitals. Episode Introduction Zach explains why the lack of timely, accurate data can delay recovery of credits, and why most hospitals only have 50% visibility into their spend and accounts payable processes. He also shares why duplicate payments and credit on spend are the top two methods for recovery of costs, and highlights how uncovering dark data saved SpendMend clients $413...
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Workforce Development: Building the Next Generation | E. 102
The Healthcare Leadership Experience
US healthcare is facing a severe shortage of workers at every level. 6.5 million are expected to leave their jobs by 2026. Geoffrey Roche addresses the challenges in building a new workforce with Jim Cagliostro. Episode Introduction Geoffrey highlights the impact of the current staffing crisis in healthcare, and why leadership needs to evolve from a transactional to a heart-centered approach. He also explains why delays to access in care can cost hospitals up to $1 million every month, how one community college turned away over 13,600 qualified students from a program, and...
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Sufficiency in the Midst of Uncertainty | E. 101
The Healthcare Leadership Experience
Tom Pierce, the President of Integrated Information Systems Incorporated provides valuable insights based on his diverse background in problem-solving, logistics modeling, and consulting. Introduction Our guest, Tom Pierce, the President of Integrated Information Systems Incorporated provides valuable insights based on his diverse background in problem-solving, logistics modeling, and consulting. The episode explores the impact of technology and human behavior on the supply chain, challenges in decision-making related to expenses and stock management, and the importance of...
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Healthcare Cost Savings: Surprises & Predictions | E. 100
The Healthcare Leadership Experience
After 25 years and $1 billion of hospital cost savings, Lisa Miller is joined by Rich Dormer, Bryan Covert, and Pandu Mitre to celebrate this landmark episode of THLE. Episode Introduction Together, the team discuss the cost savings surprises of 2023 and look forward to 2024. Insights include the two-tiered approach to cost savings goals that all hospital leaders might want to consider, and why difficult vendor negotiations will continue in 2024. The team also review the potential impact of AI on cost reduction, why finding hidden costs always comes back to line-item...
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Challenges and Trends in the Healthcare Supply Chain | E. 99
The Healthcare Leadership Experience
After labor, the supply chain is healthcare’s biggest expense. Randy Subramany, Director of Supply Chain at New York Presbyterian Hospital, shares insights into 2024 trends and innovations with Jim Cagliostro. Episode Introduction Randy explains why there’s more to his role than ‘’bandages and gauzes’’, why people are the most important element of the ‘’three-legged supply chain barstool,’’ and highlights why patient care, decision-making and retaining talent are the top supply chain challenges. He also explains why it takes an eco-system to keep people...
info_outlineFraming your story brand and messaging.
In our fifth podcast, Lisa is joined by Dr. J.J. Peterson, Chief of Teaching and Facilitation, StoryBrand and together, they explore how the patient is always the hero of the story.
J.J. is the co-author of Marketing Made Simple, A Step-By-Step Marketing Plan for Any Business. As he observes, "…hospitals have these amazing stories of people who have .. benefited from your services. And literally .. lives have been saved."
This episode is sponsored by VIE Healthcare who has proudly helped hospitals save over $752 million since 1999.
In this episode you’ll hear:
- How to think differently about your messaging to patients and position them as the hero in your story. "Good storytelling is about inviting people into a story and…. living out an epic journey of transformation."
- How applying the principles of Storybrand transformed the recruitment program at Orange County Children’s Hospital.
- Why narrative transportation, or telling a good story, is the key to more buy-in from your patients and employees (and why stories don’t work when you break the rules).
- The seven elements essential to creating a cohesive story and engage with your target audience via examples from Jason Bourne, The Hunger Games and Star Wars (hint: don’t allow your hospital to make the same mistake as Sleepless in Seattle).
- Why your health system needs to be Obi-Wan Kenobi to your patients’ Luke Skywalker to create more engagement. "The big paradigm shift is you need to be the guide in the story."
- The reasons a clear three-step process is the way for healthcare organizations to attract new patients and people who want to do business with you.
- How applying the Storybrand framework can transform your health system’s marketing success so that patients "in their moment of crisis don’t have to worry about anything but getting through the door."
Resources:
Connect with Lisa:
📱https://www.linkedin.com/in/lisamiller/
Check out this episodes sponsor: