Digital Sales Strategy: Overcoming the Barriers to Growth with Tony Verre
The Logistics of Logistics Podcast
Release Date: 09/26/2020
The Logistics of Logistics Podcast
and discuss the $440 billion logistics problem. Ilya is Co-Founder & CEO at , a company that provides an autonomous AI-enabled decision support system for quality, transportation & supply chain leaders to exhibit resiliency and automation from their visibility investments. About Ilya Preston is Co-Founder & CEO at PAXAFE. Prior to PAXAFE, Ilya spent almost a decade working with large enterprises. Ilya worked at Cummins, where he helped develop global supply chain strategies for their raw material commodities, including sheet metal fabrication, raw metal, trailers and...
info_outline Reflections on Manifest with Courtney MullerThe Logistics of Logistics Podcast
and discuss reflections on , the premiere conference that unites the entire eco-system of Fortune 500 global supply chain executives, logistics service providers, innovators and investors at the forefront of logistics tech and supply chain. Manifest 2024, was bigger and better than ever and Manifest 2025 will be held February 10th – 12th, 2025 in Las Vegas. Register now for Manifest 2025 and save big: About Courtney Muller lived in 8 states before she was 14 years old. Which might be the reason she loves the travel and pace of the events industry! Courtney started her career in...
info_outline Taming the Supply Chain Beast: Tech Solutions for Smoother Operations with Kendra PhillipsThe Logistics of Logistics Podcast
and discuss taming the supply chain beast. Kendra is the VP of Global Transportation Management leading the managed transportation and brokerage divisions of , a Fortune 500 Transportation and Logistics company. About Kendra Phillips is the VP of Global Transportation Management leading the managed transportation and brokerage divisions of Ryder System, Inc, a Fortune 500 Transportation and Logistics company. Kendra is an accomplished and results-driven senior logistics & tech executive. She has proven success developing and implementing new tech products and leading large P&L...
info_outline Building a Freight Sales & Marketing Community with Jennifer Karpus-RomainThe Logistics of Logistics Podcast
and discuss building a freight sales & marketing community. Jennifer is the Executive Director of the , an association that enables sales and marketing professionals to learn and give back to the transportation and logistics industry through education, connections and resources for close to a century. Click here to register for . About Jennifer Karpus-Romain serves as the Executive Director at the and as an adjunct professor at Cuyahoga Community College teaching social media. Previously, she was Director of Marketing for Faye, a software integration firm, and has also...
info_outline The CRM-Powered TMS with Michael HorvathThe Logistics of Logistics Podcast
and discuss the CRM-powered TMS. Michael is the CMO and co-founder of , the industry's exclusive provider of CRM-powered transportation management systems (TMS) for freight brokers, 3PL/4PLs, carriers and shippers. About Michael Horvath is the CMO and Co-founder of Revenova. The company provides CRM-powered transportation management solutions (TMS) for freight brokers, 3PLs, carriers and shippers. Founded in 2014, Revenova customers include a wide range of midmarket and enterprise customers including some of the largest 3PLs in North America. He is responsible for the...
info_outline The Logistics Leadership Void with Jessica WindhamThe Logistics of Logistics Podcast
and discuss the logistics leadership void. Jessica is the Founder and CEO of , an advisory firm dedicated to helping shippers transform their people and processes so their teams can crush it at work and sleep at night. About Jessica Windham is the Founder and CEO of Solving Work, an advisory firm dedicated to helping shippers transform their people and processes so their teams can crush it at work and sleep at night. Jess is a logistics veteran with 17 years of experience across the industry spectrum. From optimizing carrier operations at UPS to leading logistics functions for giants like...
info_outline The Payment Problem with Haley EvansThe Logistics of Logistics Podcast
and discuss the payment problem. Haley is the Senior Vice President of Payor Strategic Initiatives at , the payments network for freight brokers, factors, shippers and carriers in the US trucking industry. About Haley Evans is the Senior Vice President of Payor Strategic Initiatives at TriumphPay. She is at the forefront of spearheading initiatives that enhance the capabilities of the TriumphPay Payments Network for brokers and shippers. Most recently, Haley served as Senior Vice President, Broker Vertical Leader, collaborating with cross-functional teams across the organization to...
info_outline Trucking Through Trouble with TIA & Anne ReinkeThe Logistics of Logistics Podcast
and discuss trucking though trouble. Anne is the President & CEO of , the trusted voice for third-party logistics companies of all sizes. About Anne Reinke was named President & CEO of the TIA in October 2020, coming from the USDOT where she served as the Deputy Assistant Secretary – Congressional Affairs. Reinke started her service at USDOT in April 2019, initially as the Deputy Assistant Secretary for Intergovernmental Affairs, and transitioned to Congressional Affairs in November 2019. Prior to her time at USDOT, Reinke spent 16 years at CSX Corporation in their Federal Affairs...
info_outline The Freight Broker's Secret Weapon with Nick SchrockThe Logistics of Logistics Podcast
and discuss the freight broker's secret weapon. Nick is the CEO and Founder of , an outsourcing provider that focuses specifically on the logistics industry. About Nick Schrock is the CEO and founder of Valoroo. Valoroo offers affordable, talent solutions offshore in the Philippines and Latin America. Nick specializes in building teams offshore and helping others scale for business growth. He previously worked at Flock Freight, Ungerboeck Software, O’Brien Associates Food Brokerage, and Northwestern Mutual. At 13 years old, he was a professionally sponsored roller blader. And by 16, he...
info_outline The Ecommerce Fulfillment Blind Spot with Kyle BertinThe Logistics of Logistics Podcast
and discuss the ecommerce fulfillment blind spot. Kyle is the CEO and co-founder of , a returns company that develops technology that enables 3PLs and merchants to improve in-warehouse return operations. About Kyle Bertin is the CEO and co-founder of Two Boxes. In 2022, Kyle and his co-founder Evan Stalter started the company because of their interest and passion for using technology to build more efficient, resilient, and sustainable supply chains. Kyle is based in Denver and leads the company’s strategy, sales, partnerships, and operations functions. Previously, he held senior roles...
info_outlineDigital Sales Strategy: Overcoming the Barriers to Growth with Tony Verre
Joe Lynch and Tony Verre discuss the importance of having a digital sales strategy. As an SEO expert and ecommerce strategist, Tony has significant experience working with clients who are growing their online sales.
About Tony Verre
Tony Verre is the Vice President, Ecommerce at The Integer Group. With over 11 years of SEO, ecommerce, and multi-discipline digital marketing experience (paid search, social, analytics, and UX) under his belt, Tony is helping to pave the future of ecommerce and digital at Integer. He is currently building and executing strategies to connect, parallel, and intersect the consumer journey at multiple touchpoints to accelerate commerce. His passion, knowledge and relentless quest for “better” in digital marketing and ecommerce are the driving forces behind the work. He spent his career bridging and blending the gap between the art and science of digital marketing. Tony is a US Army veteran who was deployed as part of Operation Iraqi Freedom. Tony earned a BA, Comparative Literature from the University of Wisconsin-La Crosse, and an MA, Creative Writing from the University of Wisconsin-Milwaukee.
About The Integer Group
The Integer Group is one of the world's leading commerce agency, relentlessly focused on delivering Great Work That Works. The Integer team believes in creativity that is fueled by data, informed by culture, and delivered to the touchpoints that create connections and ultimately drive a transaction. The firm focuses on retail marketing, ecommerce, brand communications, media & connections, and data & analytics, that accelerate conversion and build a brand's lifetime bond with its consumers. A key member of Omnicom Group Inc., The Integer Group has more than 1,100 associates in 25 offices across the globe, including locations in Africa, Asia, Australia, Europe, the Middle East, and North and South America. The Integer Group’s clients include AT&T, FedEx, Mars/Wrigley, Michelin, Nestlé, P&G, PepsiCo, Starbucks, and more.
Key Takeaways - Digital Sales Strategy: Overcoming the Barriers to Growth
When it comes to digital sales strategy, the common barriers to growth are as follows:
- A solid website is the foundation of a digital sales strategy, but many firms launch sites that do not represent their company well and are not easily found by potential customers. A company's website should be constructed on one of the top platforms (WordPress, Drupal, Joomla, etc.) and meet all development best practices. The website should also be SEO optimized and updated on a regular basis. Lastly, the website should contain reasons to believe (RTB) in the company's brand. Prior to any website development, the company leadership should develop a solid brand that sets it apart from the competition.
- The second barrier to growth is not developing great content for the website on an ongoing basis. To be successful, companies must continue to create great content that will attract customers.
- The third barrier is not adopting a growth mindset. Companies treat their digital strategy as a cost rather than as an investment in their sales growth. Creating great content (websites, podcasts, videos, articles, social media, etc.) costs money, but not creating that content will result in lost opportunities.
- The last barrier to growth is becoming overwhelmed by the omnichannel content strategies. Omnichannel refers to cross-channel content strategy that organizations use to improve their user experience and drive better relationships with their audience. Many companies are intimidated by the omnichannel options and the associated investment. One strategy to avoid the overwhelm and investment is to employ very targeted campaigns that reach your prospective customers where they are. In other words, if your customers attend specific conferences and or websites, focus your marketing investment there rather than spreading your marketing investment across all the marketing channels.