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Make System Integrations Great Again with Michael Sternberg

The Logistics of Logistics Podcast

Release Date: 12/03/2020

Understanding the Canadian Logistics Landscape with Dean Duffin show art Understanding the Canadian Logistics Landscape with Dean Duffin

The Logistics of Logistics Podcast

 and  discuss understanding the Canadian logistics landscape. Dean is Co-founder and CEO of , one of Canada's fastest growing full-service third-party logistics companies. About Dean Duffin Growing up enjoying the small-town Alberta lifestyle, Dean excelled academically. He graduated high school with honors and pursued a Bachelor of Commerce degree at the University of Alberta, with a focus on international business and new venture creation. Upon completing his education, he relocated to Calgary, where he started his journey in the logistics industry with a prominent...

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REPOST: Drone Delivery is Here with Tom Walker show art REPOST: Drone Delivery is Here with Tom Walker

The Logistics of Logistics Podcast

Drone delivery is here and it is an increasingly viable mode for home delivery.  and  discuss the logistics and economics of drone delivery. Tom is the Founder and CEO of , a pioneering autonomous drone delivery company that specializes in last-mile delivery. About Tom Walker  is the Founder and CEO of DroneUp. DroneUp provides drone delivery and flight services to organizations and communities. Tom has also brought a singular purpose to the Unmanned Transportation (UTM) market – to bring the economic benefits of drones that are essential for communities...

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REPOST: The Freight Brokerage Market with Kevin Hill show art REPOST: The Freight Brokerage Market with Kevin Hill

The Logistics of Logistics Podcast

and discuss the freight brokerage market. Kevin is the owner of , a sales and marketing research firm that helps companies sell to freight brokerages across North America. About Kevin Hill is a respected expert in the freight industry, with over 10 years of experience in sales, marketing, and media production. He is the owner of Brush Pass Research, a sales and marketing research firm that helps companies sell to freight brokerages across North America. He is also the host of Put That Coffee Down, a popular freight sales show on FreightWavesTV. Kevin is passionate about helping freight...

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Getting Good Shipper Freight with Ed Burns show art Getting Good Shipper Freight with Ed Burns

The Logistics of Logistics Podcast

and discuss getting good shipper freight. Ed is the CEO of , a transportation sales agency that connects shippers and carriers in a way that helps both to achieve their goals. About Ed Burns loves to connect people. It’s amazing what can happen when good people come together. He asks big questions in the hope of finding big answers. He started his first real business at 20, a marketing agency which he sold after running for seven years. He grew up around the freight world and is fascinated by big trucks. He joined the family business in 2020 while the world was ending, and is committed to...

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Making Drivers Happy with Elisabeth Barna show art Making Drivers Happy with Elisabeth Barna

The Logistics of Logistics Podcast

and discuss making drivers happy. Elisabeth is the Founder of EAB Strategies, a company that provides communications and marketing expertise to transportation and logistics companies, as well as program development for companies seeking to grow their brand and image. About Elisabeth Barna is a seasoned veteran in the trucking industry with 34 years of experience. In 2023, she founded EAB Strategies, LLC, a consulting business where she continues to work within the transportation and logistics industry. During her 25-year tenure at American Trucking Associations, most recently EVP, Industry...

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Building a Global Logistics Juggernaut with Nourhan Beyrouti show art Building a Global Logistics Juggernaut with Nourhan Beyrouti

The Logistics of Logistics Podcast

and discuss building a global logistics juggernaut. Nourhan is Global Chief Revenue Officer at , Saudi Arabia's fastest growing transportation company. About Nourhan Beyrouti , a seasoned professional with a global footprint, has an impressive track record in branding, corporate innovation, and real estate development, and global logistics technology. Raised in Brooklyn, New York, and currently residing in Dallas, Texas, Beyrouti's career has taken him through 17 countries, enriching him with diverse international experience. After completing his MBA in Business Management from the Lebanese...

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AI Driven Sales & Marketing with Jason Jimenez Vanover show art AI Driven Sales & Marketing with Jason Jimenez Vanover

The Logistics of Logistics Podcast

and Joe Lynch discuss AI driven sales & marketing. Jason is the CEO and Founder of ,  a freight-focused content marketing agency that specializes in working with transportation, logistics and supply chain companies. About Jason Jimenez-Vanover is the CEO and Founder of JCI Marketing, a freight-focused marketing agency. With more than a decade of experience in marketing for the supply chain, Jason built his career on content creation as a copywriter and marketing consultant. His expertise stretches across the logistics universe, working with brands from the Top 100 Logistics...

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Building Strong Carrier Relationships with Dan Lindsey show art Building Strong Carrier Relationships with Dan Lindsey

The Logistics of Logistics Podcast

and discuss building strong carrier relationships. Dan is the Co-founder and Vice President of and the Founder of the , which will be held in Kansas City, Missouri, April 22 - 24, 2024 About Dan Lindsey is the Co-founder of Linkage Logistics and the Founder of the Broker-Carrier Summit. Dan has been in the logistics industry since 2001 when he began working the preload shift for UPS. Since then, he has worked as a freight broker, operations manager, and business development leader in multiple segments of the industry. His commitment to “doing business the right way” led him to...

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Modernizing Distribution with Daniel Sokolovsky show art Modernizing Distribution with Daniel Sokolovsky

The Logistics of Logistics Podcast

and discuss modernizing distribution. Daniel is the Co-founder and CEO of , a company that connects shippers, carriers, and facilities to find the most efficient route for middle-mile freight. About Daniel Sokolovsky is a Los Angeles based entrepreneur and Co-founder and CEO of WARP, a tech-powered freight network specializing in middle-mile solutions. As CEO, Sokolovsky is responsible for managing the company’s overall operations including managing the company’s organizational structure, guiding the WARP brand and overall company strategy. Prior to founding Warp, he founded AxleHire,...

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REPOST: Financial Predator vs Partner with Bharath Krishnamoorthy show art REPOST: Financial Predator vs Partner with Bharath Krishnamoorthy

The Logistics of Logistics Podcast

and discuss financial predator vs partner. Bharath (“B”) is CEO and Co-founder of , an all-in-one financial services platform rapidly disrupting the $250 billion freight intermediary market. About Bharath Krishnamoorthy  is CEO and co-founder of , a freight financial partner that processes over $1 million daily. Recognized for its innovation, Denim was named in the  by FreightWaves. As CEO, Bharath leads Denim’s overall business strategy and fundraising efforts, which have supported the company’s rapid growth and resulted in $165 million in funding. An alumnus of...

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Make System Integrations Great Again with Michael Sternberg

Michael Sternberg and Joe Lynch discuss how to make system integrations great again. System integration is an IT process or phase concerned with joining different subsystems or components as one large system.

About Michael Sternberg

Michael Sternberg is the Director of Sales at 3PL Systems, a TMS provider based in Signal Hill, California. Prior to joining 3PL Systems, Michael held a series of positions with increasing responsibility in technology and business development. Michael earned a Bachelor's degree in International Development from UCLA.

About 3PL Systems

3PL Systems provides transportation management system software to help make freight brokers more profitable – both by helping them bring in more revenue and helping them to operate more efficiently. 3PL Systems’​ BrokerWare is used to manage all shipping and transportation activities from one place, including dispatch, operations, routing, carrier selection, tracing, accounting, billing, collections, and much more. BrokerWare is a transportation management system (TMS) for Non-Asset Based Freight Brokers. Our freight broker software package has built-in support for many types of shipments including less-than-truckload (LTL), truckload (TL), expedited, rail, and any type of specialized equipment.

Key Takeaways: Make System Integrations Great Again

  • System integration is defined in engineering as the process of bringing together the component sub-systems into one system (an aggregation of subsystems cooperating so that the system is able to deliver the overarching functionality) and ensuring that the subsystems function together as a system, and in information technology as the process of linking together different computing systems and software applications physically or functionally, to act as a coordinated whole.
  • Any discussion of logistics systems integration involves EDI and API.
    • EDI is an acronym for electronic data interchange. EDI facilitates the computer-to-computer exchange of business documents in a standard electronic format between business partners.
    • API is an acronym for application programming interface. APIs are used when information between two program needs to be share data quickly. APIs are created by companies leaving parts of their software “open” so other software can easily integrate with them and request information. APIs are capable of syncing with software whenever there is a change in data.

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Michael Sternberg

3PL Systems

The Logistics of Logistics Podcast