Sourcing Strategy: Effective vs Efficient with Ron Crabtree
The Logistics of Logistics Podcast
Release Date: 03/12/2021
The Logistics of Logistics Podcast
and discuss the freight brokerage market. Kevin is the owner of , a sales and marketing research firm that helps companies sell to freight brokerages across North America. About Kevin Hill is a respected expert in the freight industry, with over 10 years of experience in sales, marketing, and media production. He is the owner of Brush Pass Research, a sales and marketing research firm that helps companies sell to freight brokerages across North America. He is also the host of Put That Coffee Down, a popular freight sales show on FreightWavesTV. Kevin is passionate about helping freight...
info_outline Getting Good Shipper Freight with Ed BurnsThe Logistics of Logistics Podcast
and discuss getting good shipper freight. Ed is the CEO of , a transportation sales agency that connects shippers and carriers in a way that helps both to achieve their goals. About Ed Burns loves to connect people. It’s amazing what can happen when good people come together. He asks big questions in the hope of finding big answers. He started his first real business at 20, a marketing agency which he sold after running for seven years. He grew up around the freight world and is fascinated by big trucks. He joined the family business in 2020 while the world was ending, and is committed to...
info_outline Making Drivers Happy with Elisabeth BarnaThe Logistics of Logistics Podcast
and discuss making drivers happy. Elisabeth is the Founder of EAB Strategies, a company that provides communications and marketing expertise to transportation and logistics companies, as well as program development for companies seeking to grow their brand and image. About Elisabeth Barna is a seasoned veteran in the trucking industry with 34 years of experience. In 2023, she founded EAB Strategies, LLC, a consulting business where she continues to work within the transportation and logistics industry. During her 25-year tenure at American Trucking Associations, most recently EVP, Industry...
info_outline Building a Global Logistics Juggernaut with Nourhan BeyroutiThe Logistics of Logistics Podcast
and discuss building a global logistics juggernaut. Nourhan is Global Chief Revenue Officer at , Saudi Arabia's fastest growing transportation company. About Nourhan Beyrouti , a seasoned professional with a global footprint, has an impressive track record in branding, corporate innovation, and real estate development, and global logistics technology. Raised in Brooklyn, New York, and currently residing in Dallas, Texas, Beyrouti's career has taken him through 17 countries, enriching him with diverse international experience. After completing his MBA in Business Management from the Lebanese...
info_outline AI Driven Sales & Marketing with Jason Jimenez VanoverThe Logistics of Logistics Podcast
and Joe Lynch discuss AI driven sales & marketing. Jason is the CEO and Founder of , a freight-focused content marketing agency that specializes in working with transportation, logistics and supply chain companies. About Jason Jimenez-Vanover is the CEO and Founder of JCI Marketing, a freight-focused marketing agency. With more than a decade of experience in marketing for the supply chain, Jason built his career on content creation as a copywriter and marketing consultant. His expertise stretches across the logistics universe, working with brands from the Top 100 Logistics...
info_outline Building Strong Carrier Relationships with Dan LindseyThe Logistics of Logistics Podcast
and discuss building strong carrier relationships. Dan is the Co-founder and Vice President of and the Founder of the , which will be held in Kansas City, Missouri, April 22 - 24, 2024 About Dan Lindsey is the Co-founder of Linkage Logistics and the Founder of the Broker-Carrier Summit. Dan has been in the logistics industry since 2001 when he began working the preload shift for UPS. Since then, he has worked as a freight broker, operations manager, and business development leader in multiple segments of the industry. His commitment to “doing business the right way” led him to...
info_outline Modernizing Distribution with Daniel SokolovskyThe Logistics of Logistics Podcast
and discuss modernizing distribution. Daniel is the Co-founder and CEO of , a company that connects shippers, carriers, and facilities to find the most efficient route for middle-mile freight. About Daniel Sokolovsky is a Los Angeles based entrepreneur and Co-founder and CEO of WARP, a tech-powered freight network specializing in middle-mile solutions. As CEO, Sokolovsky is responsible for managing the company’s overall operations including managing the company’s organizational structure, guiding the WARP brand and overall company strategy. Prior to founding Warp, he founded AxleHire,...
info_outline REPOST: Financial Predator vs Partner with Bharath KrishnamoorthyThe Logistics of Logistics Podcast
and discuss financial predator vs partner. Bharath (“B”) is CEO and Co-founder of , an all-in-one financial services platform rapidly disrupting the $250 billion freight intermediary market. About Bharath Krishnamoorthy is CEO and co-founder of , a freight financial partner that processes over $1 million daily. Recognized for its innovation, Denim was named in the by FreightWaves. As CEO, Bharath leads Denim’s overall business strategy and fundraising efforts, which have supported the company’s rapid growth and resulted in $165 million in funding. An alumnus of...
info_outline The $440 Billion Logistics Problem with Ilya PrestonThe Logistics of Logistics Podcast
and discuss the $440 billion logistics problem. Ilya is Co-Founder & CEO at , a company that provides an autonomous AI-enabled decision support system for quality, transportation & supply chain leaders to exhibit resiliency and automation from their visibility investments. About Ilya Preston is Co-Founder & CEO at PAXAFE. Prior to PAXAFE, Ilya spent almost a decade working with large enterprises. Ilya worked at Cummins, where he helped develop global supply chain strategies for their raw material commodities, including sheet metal fabrication, raw metal, trailers and...
info_outline Reflections on Manifest with Courtney MullerThe Logistics of Logistics Podcast
and discuss reflections on , the premiere conference that unites the entire eco-system of Fortune 500 global supply chain executives, logistics service providers, innovators and investors at the forefront of logistics tech and supply chain. Manifest 2024, was bigger and better than ever and Manifest 2025 will be held February 10th – 12th, 2025 in Las Vegas. Register now for Manifest 2025 and save big: About Courtney Muller lived in 8 states before she was 14 years old. Which might be the reason she loves the travel and pace of the events industry! Courtney started her career in...
info_outlineSourcing Strategy: Effective vs Efficient with Ron Crabtree
Joe Lynch and Ron Crabtree discuss sourcing strategy: effective vs efficient. When developing a sourcing strategy, the focus can be effectiveness (gaining desired results) or on efficiency (reducing cost, labor, and resources used).
About Ron Crabtree
Ron Crabtree, CPIM, CIRM, CSCP, MLSSBB, SCOR-P is the founder and CEO (2002) of MetaOps™, Inc. he is an internationally recognized expert in leading-edge business process improvement methodologies. Mr. Crabtree is a Master Lean Six Sigma Black Belt, a Certified Supply Chain Transformation Architect and an expert in effective change management, facilitation, and communications. He has spent more than 20,000 hours providing consulting, training, and facilitation for large and small groups for hundreds of organizations internationally on a wide range of topics. He draws on more than 30 years’ experience in implementing Lean, Six Sigma, Supply Chain and other “best practice” methodologies as both an insider and as a consultant in many international industries including insurance & financial services, state/local government, medical/healthcare, automotive assembly plants, complex manufacturing, process manufacturing, repair operations, printing, injection molding, consumer goods, distribution/retailing, and software and more. Ron is the author and architect of the TOP Facilitator© Program that provides the skills needed for change agents and leaders charged with facilitating organizational transformation.
About MetaOps and MetaExperts
MetaExperts™ are talent operational excellence (OpEx) hands-on-deck, training, and get-it-done partners. MetaExperts™ is not a consulting company, but a global network of OpEx deployment experts and resources for flexible, on-demand short-term contract, or contract-to-hire needs. MetaExperts™ align with your industry and OpEx initiatives (i.e., successes in Lean, business process improvement, change management, etc.) and are vetted through our unique 300+ Screening and Evaluation Process that thoroughly vets each contender's skill set, toolkits, and experience. Based in Mattawan, MI, the company was founded in 2002.
Key Takeaways - Sourcing Strategy: Effective vs Efficient
- In the podcast interview, Ron explains the difference between sourcing strategies that focus on effectiveness and those that focus on efficiency.
- Effective refers to “producing a desired or intended result.”
- Efficiency refers to “achieving maximum productivity with minimum wasted effort or expense.”
- Attributes of sourcing strategies with an over-emphasis on efficiency:
- Off-shoring to low wage countries or sourcing near the raw material supply points
- Single sourcing to drive price and increase influence (to a point)
- Low bidder mentality
- Focus on price vs. fully understanding the total cost of ownership and factoring in the cost of major disruption risks.
- Just-in-time inventory policies, driving suppliers to carry all the burden of just-in-case inventory.
- Since the suppliers are likely making a low margin, there is less of a relationship and probably little or no loyalty.
- The upshot of all this is the result of now we very brittle supply chains, now inherently susceptible to massive disruption – even by a single event – such as the tsunami event in Japan.
- Attributes of sourcing strategies that focus effectiveness:
- High Adaptability
- High Responsiveness
- Up-side and down-side flexibility of 25% or more
- Response to node failures is robust.
- Perfect fulfillment capable
- Getting into buying consortiums to increase influence and minimize service disruptions.
- Sourcing strategies that focus on effectiveness can withstand disruptions.
- A sourcing strategy’s focus on effectiveness or efficiency is determined on the company’s unique needs. Example: A surgery center or aviation company will focus more on effectiveness, while a company selling high-volume novelty items will focus on efficiency.
Learn More About Sourcing Strategy: Effective vs Efficient
Top Tier Interim OpEx Talent “Where” and “When” Needed
Previous Interview with Ron Crabtree
The Hidden Solution to Most Supply Chain Problems with Ron Crabtree
The Logistics of Logistics Podcast
- If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues.
- The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast
- Check out The Logistics of Logistics on Youtube