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The Hole in the Supply Chain with Deema Adada

The Logistics of Logistics Podcast

Release Date: 05/20/2021

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and discuss the freight brokerage market. Kevin is the owner of , a sales and marketing research firm that helps companies sell to freight brokerages across North America. About Kevin Hill is a respected expert in the freight industry, with over 10 years of experience in sales, marketing, and media production. He is the owner of Brush Pass Research, a sales and marketing research firm that helps companies sell to freight brokerages across North America. He is also the host of Put That Coffee Down, a popular freight sales show on FreightWavesTV. Kevin is passionate about helping freight...

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The Hole in the Supply Chain with Deema Adada

Deema Adada and Joe Lynch talk about the hole in the supply chain. Deema is the founder and CEO of GetSett a company that provided its customers with a complete, real-time snapshot of available inventory and location, labor resources and shipment arrivals to optimize dock appointments with greater accuracy.

About Deema Adada

Deema Adada, founder and CEO of GetSett has spent 15 years in the industry working with Coyote Logistics and Uber Freight in positions from sales to operations and strategy. In that time, she sat front row to the many pitfalls across the supply chain, where customers continuously shared the same frustrations: onsite congestion, missed appointments, inefficient labor management, and significantly rising costs.  She has experienced first hand the disruptions that are occurring at both the first and final mile. There had to be a better way, so she created a female owned and operated tech-forward solution.

About GetSett

GetSett is a dynamic SaaS platform for the logistics industry that quickly and efficiently manages inventory at the most critical juncture for the entire supply chain; the dock door. Gone are the days of relying on phone calls, emails, and even faxes (yes, faxes). The fulfillment demand is skyrocketing and it is outpacing the available labor at the shipper.  This puts pressure on the shippers to optimize their existing footprint and labor force. With GetSett, customers have a complete, real-time snapshot of available inventory and location, labor resources and shipment arrivals to optimize dock appointments with greater accuracy. Did a dock door open up sooner, or is a truck delayed due to weather? GetSett gathers and optimizes data from facilities, carriers and vendors to create a holistic view that adjusts to the latest intelligence for smarter task management, and updates each party accordingly. Simply put, we take information that’s long been isolated and use it to keep inventory moving faster, while saving money.

Key Takeaways: The Hole in the Supply Chain

  • The hole: Friction between transportation and the shipping location
    • Gap of communication, transparency, and coordination between truck and warehouse
    • Planning and execution are not aligned
    • Data allows to fill that gap
    • Measure (in time) what's actually happening
  • The problem going outbound
    • Plan not matching execution
    • Detention fees
    • Delays on other shipments.
  • The problem going inbound
    • Trucks arriving before the schedule time
    • Loss opportunities
    • Spoilage when its food
    • Wasted time
  • Getting products out the door
    • Understanding what it takes to get products out the door
    • How much time does it take the forklift to execute a movement in the warehouse?
    • Plan the workflow correctly to get the most out of the labor
    • Smarter schedules based on data
    • How orders affect on another?
    • Measure from the time the driver arrives until they leave.
    • Identify the bottlenecks to create solutions
  • Applying software in the warehouse to fill that hole
    • Allowing more products to be distributed
    • Avoid spending time problem solving in the warehouse

Learn More About The Hole in the Supply Chain

GetSett

Deema Adada

GetSett LinkedIn Profile

Retail, Supply Chain, and Logistics Expo

The Logistics of Logistics Podcast