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The Dark Funnel with Tom Augenthaler

The Logistics of Logistics Podcast

Release Date: 10/22/2021

The New Customer Journey with Chris Jolly show art The New Customer Journey with Chris Jolly

The Logistics of Logistics Podcast

The New Customer Journey with Chris Jolly  and  discuss the new customer journey. Chris is the founder of , a company that stages transportation companies ranging from traditional freight brokerages, asset-based trucking companies looking to expand into brokerage, as well as technology companies looking to implement their product into the industry. About Chris Jolly  is the founder of  and the host of . Chris has over 14 years of experience in transportation with the bulk of his experience in freight brokerage. His experience within freight brokerage includes...

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Building a Freight Juggernaut Again with Michael Leto show art Building a Freight Juggernaut Again with Michael Leto

The Logistics of Logistics Podcast

Building a Freight Juggernaut Again with Michael Leto and talk about building a freight juggernaut again. Michael is the CEO of , a digital freight marketplace that was built specifically for carriers and shippers. The platform enables carriers to bid on spot and contract business that they wouldn't otherwise have access to. Additionally, Emerge enables shippers to choose from thousands of vetted carriers or better manage their RFP communication with their existing carriers. About Michael Leto , CEO of , has been in the transportation industry for over 21 years and played an active role in...

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Surviving The LTL Market with Todd Trompeter show art Surviving The LTL Market with Todd Trompeter

The Logistics of Logistics Podcast

Surviving The LTL Market with Todd Trompeter and discuss surviving the LTL market. is the Vice President of Logistics Operations for , a company that offers customizable transportation management solutions as a full-service Third-Party Logistics (3PL) provider that helps businesses manage their freight spend through industry leading technology with a large network of established carriers to customers across the country. About Todd Trompeter is the Vice President of Logistics Operations for overseeing the implementation and operations of the organization’s Managed Logistics customers, in...

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Demand Planning in VUCA Times with Ali Raza show art Demand Planning in VUCA Times with Ali Raza

The Logistics of Logistics Podcast

Demand Planning in VUCA Times with Ali Raza and Joe Lynch discuss demand planning in VUCA times. is the Founder and CEO of , where he and his team help companies realize greater output and free cash flow. About Ali Raza is the Founder and CEO of ., an AI-Powered software to help companies run leaner, faster, smoother, and safer operations out of the box. comes from a deep academic and real-world industrial operations in process simulations and operations management. He has managed onshore/offshore/war zone logistics as well as batch, continuous, and discrete manufacturing setups. At...

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A New Model for Grocery Delivery with Sean Coakley show art A New Model for Grocery Delivery with Sean Coakley

The Logistics of Logistics Podcast

A New Model for Grocery Delivery with Sean Coakley and discuss a new model for grocery delivery. is the Chief Commercial Officer of , a leading provider of technology-enabled warehouse services, freight management, and last mile distribution solutions. About Sean Coakley is the Chief Commercial Officer of , a leading provider of technology-enabled warehouse services, freight management, and last mile distribution solutions. He is responsible for helping the company continue its rapid growth across its end-to-end logistics services offering. Previously, held supply...

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The State Of The Industry with George Abernathy show art The State Of The Industry with George Abernathy

The Logistics of Logistics Podcast

The State Of The Industry with George Abernathy and discuss the state of the industry. is the President of , one of the fastest-growing startups in the U.S. that is transforming the $800 billion transportation and logistics industry with its digital freight marketplace platform. About George Abernathy , President and Board Member, has more than 30 years of supply chain and technology experience. Notably, is the former President of leading industry publication FreightWaves where he was responsible for all revenue and commercial efforts, including SaaS, media, and virtual & physical...

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REPOST: 3PL Basics: An Introduction to 3rd Party Logistics with Roberto Cadena show art REPOST: 3PL Basics: An Introduction to 3rd Party Logistics with Roberto Cadena

The Logistics of Logistics Podcast

3PL Basics: An Introduction to 3rd Party Logistics with Roberto Cadena and provide an introduction to 3rd party logistics. 3rd party logistics services include 5 major categories: 1.) Transportation 2.) Warehousing 3.) Logistics 4.) Technology and 5.) Special Services. Robert is the Co-Founder and CEO of a company that provides operational, sales, marketing, and technology support to over 100 3PLs, so he has a very thorough understanding of the business. About Robert Cadena is the Co-Founder and CEO of Lean Staffing Solutions, which provides operational, marketing, sales, and technology...

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Is Sustainability Really a Problem with Matt McLelland show art Is Sustainability Really a Problem with Matt McLelland

The Logistics of Logistics Podcast

Is Sustainability Really a Problem with Matt McLelland and Joe Lynch discuss is sustainability really a problem. is the VP of Sustainability and Innovation at , a premium service provider of transportation services with focus on temperature controlled products, regional, and long haul delivery. About Matt McLelland For the first 15 years of his professional career focused on information technology -  working for a large silicon valley software companies to data center startups to a brief stint with a family foundation who, unlike his previous employers, existed to give all their...

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Supply Chain: Cash or Trash with Seth Page show art Supply Chain: Cash or Trash with Seth Page

The Logistics of Logistics Podcast

Supply Chain: Cash or Trash with Seth Page and discuss supply chain: cash or trash. is the COO of , an artificial intelligence (AI) supply chain pioneer that enables companies to detect, prioritize and alleviate dynamic operational bottlenecks in real-time. About Seth Page is a senior technology executive, 8x entrepreneur, operator and cross-border deal-making expert who seamlessly bridges the worlds of technology, operations and finance. An expert in equity investments and scaling start-ups to venture-capital backed high-growth companies and into successful exits, divestitures, and IPO...

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The New World Of Warehousing with Matt Fain show art The New World Of Warehousing with Matt Fain

The Logistics of Logistics Podcast

The New World Of Warehousing with Matt Fain and discuss the new world of warehousing. is the Co-Founder and CEO of , which is dedicated to simplifying the process for sourcing warehouse space. About Matt Fain is the Co-Founder and CEO of ™, which provides a cloud-based platform that enables shipper and suppliers to seamlessly connect. started his career as an electrician, and quickly found himself selling the products he once installed. He fell in love with the “Art of Sales” and found himself eventually owning a 3PL logistics franchise with Bluegrace Logistics. After some very...

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The Dark Funnel with Tom Augenthaler

Tom Augenthaler and Joe Lynch discuss the dark funnel. As the founder of an influencer marketing company, Tom helps companies tell stories that make the customer the hero. Having customers and influencers talk positively about your company is one of the best ways to attract and win new business.

About Tom Augenthaler

Tom Augenthaler is the Founder and CEO of The Influence Marketer. On the website, Tom shares his ideas and knowledge of influencer marketing with others looking to learn about this powerful strategy. Tom is a pioneer in the space and has been working with influencers since 2007 while with Hewlett Packard, and as a consultant helping corporate clients since 2009.  He is an international speaker, corporate trainer, and recognized as one of the Top 50 experts in the field by Talking Influence. Tom writes for several media outlets including Social Media Examiner and Social Media Today. Tom earned a Bachelor of Arts in History from Gettysburg College and a Master of Liberal Arts in English and American Lit from Harvard University.

About 551 Media and The Influence Marketer

The Influence Marketer is the best place to learn about B2B influencer marketing. Tom Augenthaler has been helping top brands utilize B2B influencer marketing since 2007, he is a true pioneer in the space. The Influencer Marketer provides lots of free content on influencer marketing and is the place to go for any company looking to start or improve their use of influencer marketing. Tom offers full team training on the many different aspects of the process, one on one mentoring, or strategy calls. He consults digitally and in-person to help B2B businesses build a marketing strategy that is right for them.

Key Takeaways: The Dark Funnel

  • Tom Augenthaler is the Founder and CEO of 551 Media, where he helps B2B companies build brand affinity with influencers.
  • In the podcast interview, Tom explains that the dark funnel is a customer’s purchasing journey that occurs off-site through social, paid, competitive, influencer and other channels not controlled or visible to the brand.
  • In recent years, marketers have come to rely on sales funnels that culminate in a marketing generated lead, but increasingly savvy customers are avoiding the tactics and methods (webinars, white papers, cold calls, etc..) that put them in the sales funnel.
  • Instead customers are educating themselves about their buying options via articles, blog posts, social media, videos, influencers, etc.. outside the view of the sales and marketing team. Prospects from the dark funnel often contact companies with a good understanding of the company’s service offering and very close to making their buying decision.
  • Marketing tools that enable marketers to engage, track, and contact prospects are great, however, some brands have been over-zealous and savvy customers are keeping themselves off the radar and in the dark funnel.
  • Recent research by Sirius Decisions and Forrester suggests that 67% to 90% of the customer’s purchasing journey is in the dark funnel - consuming off-site content.
  • Tom and his team help companies navigate the dark funnel. They empower businesses to inspire, educate, and persuade through influencers.

Learn More

Tom Augenthaler Linkedin

Tom Augenthaler Twitter

The Influence Marketer

A Better Way to Reach Your Target Market with Tom Augenthaler

The Customer is the Hero with Tom Augenthaler

The Logistics of Logistics Podcast