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REPOST: What Will Tomorrow's Freight Broker Do with Ben Buchanan

The Logistics of Logistics Podcast

Release Date: 05/09/2022

The ShipX Story with Solomon Zakinov show art The ShipX Story with Solomon Zakinov

The Logistics of Logistics Podcast

and discuss the ShipX story. Solomon is the CEO and founder of , an innovative final-mile delivery service and software solution ensuring quality performance for an exceptional customer experience. About Solomon Zakinov Solomon Zakinov is the CEO and founder of , a technology enabled e-commerce delivery company that helps retailers, 3PLs and other shippers execute seamless first, middle, and final mile delivery. He has spent the last ten years building and working with companies in the ecommerce space. First at his own ecommerce company and then at Ruby Has Fulfillment where he served as the...

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Why Freight Tech Fails with Mike Wolf show art Why Freight Tech Fails with Mike Wolf

The Logistics of Logistics Podcast

and discuss why freight tech fails. Mike is a Client Engagement Director at , a supply chain execution strategy and systems integrator for logistics-intensive companies of every size and any industry. About Mike Wolf is a Client Engagement Director at JBF Consulting. Mike has extensive experience in Transportation and Logistics from procurement through operations leadership spanning 25+ years. His experience is deep in transportation and the CPG / Beverage Industry with particular expertise in leveraging change management skills to ensure changes are adopted and maximize the intended value,...

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REPOST: 3 Emerging Supply Chain Trends with Steve Elwell show art REPOST: 3 Emerging Supply Chain Trends with Steve Elwell

The Logistics of Logistics Podcast

 and  discuss 3 emerging supply chain trends. Steve helps businesses manage challenges through improvements to leadership, liquidity, sales, and costs. About Steve Elwell  is the Founder of , which is a business consultancy focused on turnaround, growth, and Improvement. Steve brings a strategic and practical approach to the challenges of leadership and business profitability. He is an expert in the growth and turnaround of small and medium manufacturing, logistics, and technology businesses. He led the turnaround of 6 troubled companies and started 2 new...

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The Axle Payments Story with Shawn Vo show art The Axle Payments Story with Shawn Vo

The Logistics of Logistics Podcast

and discuss the Axle Payments story. Shawn is Co-Founder & CTO at , a payments automation and financing platform for freight and logistics. About Shawn Vo  is chief technology officer and co-founder of , a payments automation and financing platform for freight and logistics. A graduate of the University of Virginia, Shawn spent seven years in financial technology, building software for fast-growing startups and consulting for the top 20 largest banks before starting Axle with his longtime business partner and friend, Bharath Krishnamoorthy. As CTO, Shawn...

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Yet Another Tech Company with Robert Goss show art Yet Another Tech Company with Robert Goss

The Logistics of Logistics Podcast

and discuss Yet Another Tech Company. Robert is is Co-Founder and CEO at which stands for “Yet Another Technology” Company, a cutting-edge Logistics Augmentation Engine. About Robert Goss  is Co-Founder and CEO at since its founding in 2020. Prior to YAT, he spent a short time building healthcare data solutions at Waystar. His logistics industry background was rooted in the Data Science team at YRC Worldwide, now Yellow, working on various data focused projects including sales focused analytics and a machine learning driven single view of customer platform. A graduate of Middle...

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The NYSHEX Story with Gordon Downes show art The NYSHEX Story with Gordon Downes

The Logistics of Logistics Podcast

and discuss the NYSHEX story. Gordon is the Co-founder and CEO at , a company that exists to help restore trust and reliability to global trade so everybody wins. About Gordon Downes Prior to starting with the mission to enable more reliable shipping, spent 12 years with a carrier at Maersk and 3 years with a shipper at SABMiller (now ABInbev). He holds an MBA from Cambridge University in the UK, and degrees in economics and law from the University of Natal in South Africa. About NYSHEX is the leader in two-way committed contracts. Our neutral exchange unites shippers and carriers with a...

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Inventory is Everything with Jeff Flowers show art Inventory is Everything with Jeff Flowers

The Logistics of Logistics Podcast

and discuss why inventory is everything. Jeff Flowers is the Chief Operating Officer of , a final mile delivery orchestration platform providing real-time visibility, actionable data, and data-driven optimization capabilities for its enterprise clients. About Jeff Flowers is the Chief Operating Officer for . Jeff’s professional career began in accounting and finance roles within the Cable Television, High Speed Data and IPTV industry. Quickly moving towards his true passion of operations, Jeff spent 2006-2016 in various roles with the nation’s largest...

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Thinking Like a CEO with Dan Slagen show art Thinking Like a CEO with Dan Slagen

The Logistics of Logistics Podcast

and discuss thinking like a CEO and why it is so important these days for every employee regardless of their job function. Dan is currently the Chief Marketing Officer at and the author of . About Dan Slagen is currently the Chief Marketing Officer at Tomorrow.io, and a 4-time start-up executive specializing in scaling global go-to-market functions from early stage to $100M+ in annual revenue. With experience in both private and public companies such as HubSpot and Wayfair, Dan has built teams across marketing, growth, sales, customer success, business development, and founded and...

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DTC Logistics Innovation with Rick Watson show art DTC Logistics Innovation with Rick Watson

The Logistics of Logistics Podcast

and discuss DTC Logistics innovation. Rick founded , a boutique ecommerce consultancy that supports investors and management teams incubating and growing digital businesses online – both direct-to-consumer and B2B. About Rick Watson  founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the ecommerce industry with companies like ChannelAdvisor, , Merchantry, and Pitney Bowes. Watson was one of the first employees at ChannelAdvisor, spending 10 years there in various executive capacities...

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The Competitive Advantage with David Bell and Peter Rentschler show art The Competitive Advantage with David Bell and Peter Rentschler

The Logistics of Logistics Podcast

In this episode, Joe Lynch interviews  and  about the new partnership between their companies along with building a competitive advantage in the transportation and logistics space. About David Bell  has been a leader in the transportation industry for over 25 years, beginning his industry career in 1993. In his early career, he started as a dispatcher at Precise Transportation and then joined Gateway Transportation Services as the Operations Manager. In 2001, Mr. Bell joined Cargo Transportation Services, Inc., where he served as CEO until 2011 when Cargo was...

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What Will Tomorrow's Freight Broker Do with Ben Buchanan

Ben Buchanan and Joe Lynch talk about what tomorrow's freight broker will do. Ben is VP of Account Management at Loadsmart, which is transforming the future of freight, they leverage artificial intelligence, machine learning and strategic partnerships to automate how freight is priced, booked and shipped.

About Ben Buchanan

Ben Buchanan is VP of Account Management at Loadsmart, leading a team of account managers and sales representatives focused on growing relationships with enterprise and small/medium enterprise shippers by providing additional value to address their unique challenges. Ben has a decade of experience in freight brokerage across various leadership roles, building best-in-class teams for high growth and scalability while delivering for the customer. He earned his logistics stripes at GlobalTranz, learning the business and riding the fast growth wave to impactful leadership positions, and under Buchanan’s leadership at Loadsmart the account sales team has grown in headcount by 860% and in revenue by 578% (1H YoY 2020 - 2021). Ben holds a BA in Political Science from Arizona State University and currently sits on the Board of Directors for the American Charter School Foundation. Prior to GlobalTranz he worked as an educator and high school basketball coach.

About Loadsmart

Transforming the future of freight, Loadsmart leverages artificial intelligence, machine learning and strategic partnerships to automate how freight is priced, booked and shipped. Pairing advanced technologies with deep-seated industry expertise, Loadsmart fuels growth, simplifies operational complexity and bolsters efficiency for carriers and shippers alike.

Key Takeaways: What Will Tomorrow's Freight Broker Do

  • Ben Buchanan is the Vice President of Account Management at Loadsmart, a digital freight brokerage that leverages cutting-edge technology and strategic partnerships to help shippers and carriers move more with less.
  • The freight brokerage space is rapidly transforming as digital freight brokerage companies like Loadsmart deploy technology to automate processes, reduce cost per load, and deliver a superior customer experience.
  • In the interview, Ben describes 5 things that freight brokers will be expected to do in the very near future. Of course, some of the industry leaders like Loadsmart are delivering these innovations today.
  • Instantaneous freight quotes created by a dynamic pricing tool that delivers the right price with guaranteed capacity. No more back and forth emails and phone calls haggling over pricing. Dynamic pricing powered by artificial intelligence provides an instant rate that reflects the most updated market intelligence.
  • Mode optimization automatically included in each quote. Mode optimization has traditionally been promised, but not delivered because the analysis was completed by people who didn’t have the data or tools. Now, mode options with instantly bookable rates across modes including rail, LTL, PTL, and FTL, enable shippers to optimize shipments based on sustainability, cost, and expediency.
  • Data insights that enable shippers to learn from not just their own data and insights — but from each other. To achieve best in class performance, shippers need to be able to compare their KPIs to their industry peers. Additionally, brokers must be able to analyze shipment data and provide actionable data insights that drive operational improvement across the entire shipping function.
  • Rate transparency that empowers the shipper to know exactly what they are paying for. As digital freight brokers automate and streamline the shipping process that was traditionally managed manually, the value added has changed. In the new model, freight brokers won’t be rewarded financially for getting a big spread (cost of truck vs price to shipper). Instead, new pricing models and incentives have evolved that align the shipper and broker.
  • Shift to digital means that freight brokers will need to find new ways to add value to both shippers and carriers. To deliver a superior customer experience, freight brokerages will need to provide the best of tech and the best of people.

Learn More About What Will Tomorrow's Freight Broker Do

Ben Buchanan LinkedIn

Loadsmart homepage

Enterprise Shipper

Small Business Shipper

Carrier

Beyond Cost Per Load with Felipe Capella 

The Logistics of Logistics Podcast