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REPOST: What Will Tomorrow's Freight Broker Do with Ben Buchanan

Release Date: 05/09/2022

Getting Good Shipper Freight with Ed Burns

The Logistics of Logistics Podcast

and discuss getting good shipper freight. Ed is the CEO of , a transportation sales agency that connects shippers and carriers in a way that helps both to achieve their goals. About Ed Burns loves to connect people. It’s amazing what can happen when good people come together. He asks big questions in the hope of finding big answers. He started his first real business at 20, a marketing agency which he sold after running for seven years. He grew up around the freight world and is fascinated by big trucks. He joined the family business in 2020 while the world was ending, and is committed to...

Making Drivers Happy with Elisabeth Barna

The Logistics of Logistics Podcast

and discuss making drivers happy. Elisabeth is the Founder of EAB Strategies, a company that provides communications and marketing expertise to transportation and logistics companies, as well as program development for companies seeking to grow their brand and image. About Elisabeth Barna is a seasoned veteran in the trucking industry with 34 years of experience. In 2023, she founded EAB Strategies, LLC, a consulting business where she continues to work within the transportation and logistics industry. During her 25-year tenure at American Trucking Associations, most recently EVP, Industry...

Building a Global Logistics Juggernaut with Nourhan Beyrouti

The Logistics of Logistics Podcast

and discuss building a global logistics juggernaut. Nourhan is Global Chief Revenue Officer at , Saudi Arabia's fastest growing transportation company. About Nourhan Beyrouti , a seasoned professional with a global footprint, has an impressive track record in branding, corporate innovation, and real estate development, and global logistics technology. Raised in Brooklyn, New York, and currently residing in Dallas, Texas, Beyrouti's career has taken him through 17 countries, enriching him with diverse international experience. After completing his MBA in Business Management from the Lebanese...

AI Driven Sales & Marketing with Jason Jimenez Vanover

The Logistics of Logistics Podcast

and Joe Lynch discuss AI driven sales & marketing. Jason is the CEO and Founder of , a freight-focused content marketing agency that specializes in working with transportation, logistics and supply chain companies. About Jason Jimenez-Vanover is the CEO and Founder of JCI Marketing, a freight-focused marketing agency. With more than a decade of experience in marketing for the supply chain, Jason built his career on content creation as a copywriter and marketing consultant. His expertise stretches across the logistics universe, working with brands from the Top 100 Logistics...

Building Strong Carrier Relationships with Dan Lindsey

The Logistics of Logistics Podcast

and discuss building strong carrier relationships. Dan is the Co-founder and Vice President of and the Founder of the , which will be held in Kansas City, Missouri, April 22 - 24, 2024 About Dan Lindsey is the Co-founder of Linkage Logistics and the Founder of the Broker-Carrier Summit. Dan has been in the logistics industry since 2001 when he began working the preload shift for UPS. Since then, he has worked as a freight broker, operations manager, and business development leader in multiple segments of the industry. His commitment to “doing business the right way” led him to...

Modernizing Distribution with Daniel Sokolovsky

The Logistics of Logistics Podcast

and discuss modernizing distribution. Daniel is the Co-founder and CEO of , a company that connects shippers, carriers, and facilities to find the most efficient route for middle-mile freight. About Daniel Sokolovsky is a Los Angeles based entrepreneur and Co-founder and CEO of WARP, a tech-powered freight network specializing in middle-mile solutions. As CEO, Sokolovsky is responsible for managing the company’s overall operations including managing the company’s organizational structure, guiding the WARP brand and overall company strategy. Prior to founding Warp, he founded AxleHire,...

REPOST: Financial Predator vs Partner with Bharath Krishnamoorthy

The Logistics of Logistics Podcast

and discuss financial predator vs partner. Bharath (“B”) is CEO and Co-founder of , an all-in-one financial services platform rapidly disrupting the $250 billion freight intermediary market. About Bharath Krishnamoorthy is CEO and co-founder of , a freight financial partner that processes over $1 million daily. Recognized for its innovation, Denim was named in the by FreightWaves. As CEO, Bharath leads Denim’s overall business strategy and fundraising efforts, which have supported the company’s rapid growth and resulted in $165 million in funding. An alumnus of...

The $440 Billion Logistics Problem with Ilya Preston

The Logistics of Logistics Podcast

and discuss the $440 billion logistics problem. Ilya is Co-Founder & CEO at , a company that provides an autonomous AI-enabled decision support system for quality, transportation & supply chain leaders to exhibit resiliency and automation from their visibility investments. About Ilya Preston is Co-Founder & CEO at PAXAFE. Prior to PAXAFE, Ilya spent almost a decade working with large enterprises. Ilya worked at Cummins, where he helped develop global supply chain strategies for their raw material commodities, including sheet metal fabrication, raw metal, trailers and...

Reflections on Manifest with Courtney Muller

The Logistics of Logistics Podcast

and discuss reflections on , the premiere conference that unites the entire eco-system of Fortune 500 global supply chain executives, logistics service providers, innovators and investors at the forefront of logistics tech and supply chain. Manifest 2024, was bigger and better than ever and Manifest 2025 will be held February 10th – 12th, 2025 in Las Vegas. Register now for Manifest 2025 and save big: About Courtney Muller lived in 8 states before she was 14 years old. Which might be the reason she loves the travel and pace of the events industry! Courtney started her career in...

Taming the Supply Chain Beast: Tech Solutions for Smoother Operations with Kendra Phillips

The Logistics of Logistics Podcast

and discuss taming the supply chain beast. Kendra is the VP of Global Transportation Management leading the managed transportation and brokerage divisions of , a Fortune 500 Transportation and Logistics company. About Kendra Phillips is the VP of Global Transportation Management leading the managed transportation and brokerage divisions of Ryder System, Inc, a Fortune 500 Transportation and Logistics company. Kendra is an accomplished and results-driven senior logistics & tech executive. She has proven success developing and implementing new tech products and leading large P&L...

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What Will Tomorrow's Freight Broker Do with Ben Buchanan

Ben Buchanan and Joe Lynch talk about what tomorrow's freight broker will do. Ben is VP of Account Management at Loadsmart, which is transforming the future of freight, they leverage artificial intelligence, machine learning and strategic partnerships to automate how freight is priced, booked and shipped.

About Ben Buchanan

Ben Buchanan is VP of Account Management at Loadsmart, leading a team of account managers and sales representatives focused on growing relationships with enterprise and small/medium enterprise shippers by providing additional value to address their unique challenges. Ben has a decade of experience in freight brokerage across various leadership roles, building best-in-class teams for high growth and scalability while delivering for the customer. He earned his logistics stripes at GlobalTranz, learning the business and riding the fast growth wave to impactful leadership positions, and under Buchanan’s leadership at Loadsmart the account sales team has grown in headcount by 860% and in revenue by 578% (1H YoY 2020 - 2021). Ben holds a BA in Political Science from Arizona State University and currently sits on the Board of Directors for the American Charter School Foundation. Prior to GlobalTranz he worked as an educator and high school basketball coach.

About Loadsmart

Transforming the future of freight, Loadsmart leverages artificial intelligence, machine learning and strategic partnerships to automate how freight is priced, booked and shipped. Pairing advanced technologies with deep-seated industry expertise, Loadsmart fuels growth, simplifies operational complexity and bolsters efficiency for carriers and shippers alike.

Key Takeaways: What Will Tomorrow's Freight Broker Do

Ben Buchanan is the Vice President of Account Management at Loadsmart, a digital freight brokerage that leverages cutting-edge technology and strategic partnerships to help shippers and carriers move more with less.
The freight brokerage space is rapidly transforming as digital freight brokerage companies like Loadsmart deploy technology to automate processes, reduce cost per load, and deliver a superior customer experience.
In the interview, Ben describes 5 things that freight brokers will be expected to do in the very near future. Of course, some of the industry leaders like Loadsmart are delivering these innovations today.
Instantaneous freight quotes created by a dynamic pricing tool that delivers the right price with guaranteed capacity. No more back and forth emails and phone calls haggling over pricing. Dynamic pricing powered by artificial intelligence provides an instant rate that reflects the most updated market intelligence.
Mode optimization automatically included in each quote. Mode optimization has traditionally been promised, but not delivered because the analysis was completed by people who didn’t have the data or tools. Now, mode options with instantly bookable rates across modes including rail, LTL, PTL, and FTL, enable shippers to optimize shipments based on sustainability, cost, and expediency.
Data insights that enable shippers to learn from not just their own data and insights — but from each other. To achieve best in class performance, shippers need to be able to compare their KPIs to their industry peers. Additionally, brokers must be able to analyze shipment data and provide actionable data insights that drive operational improvement across the entire shipping function.
Rate transparency that empowers the shipper to know exactly what they are paying for. As digital freight brokers automate and streamline the shipping process that was traditionally managed manually, the value added has changed. In the new model, freight brokers won’t be rewarded financially for getting a big spread (cost of truck vs price to shipper). Instead, new pricing models and incentives have evolved that align the shipper and broker.
Shift to digital means that freight brokers will need to find new ways to add value to both shippers and carriers. To deliver a superior customer experience, freight brokerages will need to provide the best of tech and the best of people.