REPOST: The Freight Brokerage Market with Kevin Hill
The Logistics of Logistics Podcast
and discuss the freight brokerage market. Kevin is the owner of , a sales and marketing research firm that helps companies sell to freight brokerages across North America. About Kevin Hill is a respected expert in the freight industry, with over 10 years of experience in sales, marketing, and media production. He is the owner of Brush Pass Research, a sales and marketing research firm that helps companies sell to freight brokerages across North America. He is also the host of Put That Coffee Down, a popular freight sales show on FreightWavesTV. Kevin is passionate about helping freight...
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Getting Good Shipper Freight with Ed Burns
The Logistics of Logistics Podcast
and discuss getting good shipper freight. Ed is the CEO of , a transportation sales agency that connects shippers and carriers in a way that helps both to achieve their goals. About Ed Burns loves to connect people. It’s amazing what can happen when good people come together. He asks big questions in the hope of finding big answers. He started his first real business at 20, a marketing agency which he sold after running for seven years. He grew up around the freight world and is fascinated by big trucks. He joined the family business in 2020 while the world was ending, and is committed to...
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Making Drivers Happy with Elisabeth Barna
The Logistics of Logistics Podcast
and discuss making drivers happy. Elisabeth is the Founder of EAB Strategies, a company that provides communications and marketing expertise to transportation and logistics companies, as well as program development for companies seeking to grow their brand and image. About Elisabeth Barna is a seasoned veteran in the trucking industry with 34 years of experience. In 2023, she founded EAB Strategies, LLC, a consulting business where she continues to work within the transportation and logistics industry. During her 25-year tenure at American Trucking Associations, most recently EVP, Industry...
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Building a Global Logistics Juggernaut with Nourhan Beyrouti
The Logistics of Logistics Podcast
and discuss building a global logistics juggernaut. Nourhan is Global Chief Revenue Officer at , Saudi Arabia's fastest growing transportation company. About Nourhan Beyrouti , a seasoned professional with a global footprint, has an impressive track record in branding, corporate innovation, and real estate development, and global logistics technology. Raised in Brooklyn, New York, and currently residing in Dallas, Texas, Beyrouti's career has taken him through 17 countries, enriching him with diverse international experience. After completing his MBA in Business Management from the Lebanese...
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AI Driven Sales & Marketing with Jason Jimenez Vanover
The Logistics of Logistics Podcast
and Joe Lynch discuss AI driven sales & marketing. Jason is the CEO and Founder of , a freight-focused content marketing agency that specializes in working with transportation, logistics and supply chain companies. About Jason Jimenez-Vanover is the CEO and Founder of JCI Marketing, a freight-focused marketing agency. With more than a decade of experience in marketing for the supply chain, Jason built his career on content creation as a copywriter and marketing consultant. His expertise stretches across the logistics universe, working with brands from the Top 100 Logistics...
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Building Strong Carrier Relationships with Dan Lindsey
The Logistics of Logistics Podcast
and discuss building strong carrier relationships. Dan is the Co-founder and Vice President of and the Founder of the , which will be held in Kansas City, Missouri, April 22 - 24, 2024 About Dan Lindsey is the Co-founder of Linkage Logistics and the Founder of the Broker-Carrier Summit. Dan has been in the logistics industry since 2001 when he began working the preload shift for UPS. Since then, he has worked as a freight broker, operations manager, and business development leader in multiple segments of the industry. His commitment to “doing business the right way” led him to...
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Modernizing Distribution with Daniel Sokolovsky
The Logistics of Logistics Podcast
and discuss modernizing distribution. Daniel is the Co-founder and CEO of , a company that connects shippers, carriers, and facilities to find the most efficient route for middle-mile freight. About Daniel Sokolovsky is a Los Angeles based entrepreneur and Co-founder and CEO of WARP, a tech-powered freight network specializing in middle-mile solutions. As CEO, Sokolovsky is responsible for managing the company’s overall operations including managing the company’s organizational structure, guiding the WARP brand and overall company strategy. Prior to founding Warp, he founded AxleHire,...
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REPOST: Financial Predator vs Partner with Bharath Krishnamoorthy
The Logistics of Logistics Podcast
and discuss financial predator vs partner. Bharath (“B”) is CEO and Co-founder of , an all-in-one financial services platform rapidly disrupting the $250 billion freight intermediary market. About Bharath Krishnamoorthy is CEO and co-founder of , a freight financial partner that processes over $1 million daily. Recognized for its innovation, Denim was named in the by FreightWaves. As CEO, Bharath leads Denim’s overall business strategy and fundraising efforts, which have supported the company’s rapid growth and resulted in $165 million in funding. An alumnus of...
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The $440 Billion Logistics Problem with Ilya Preston
The Logistics of Logistics Podcast
and discuss the $440 billion logistics problem. Ilya is Co-Founder & CEO at , a company that provides an autonomous AI-enabled decision support system for quality, transportation & supply chain leaders to exhibit resiliency and automation from their visibility investments. About Ilya Preston is Co-Founder & CEO at PAXAFE. Prior to PAXAFE, Ilya spent almost a decade working with large enterprises. Ilya worked at Cummins, where he helped develop global supply chain strategies for their raw material commodities, including sheet metal fabrication, raw metal, trailers and...
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Reflections on Manifest with Courtney Muller
The Logistics of Logistics Podcast
and discuss reflections on , the premiere conference that unites the entire eco-system of Fortune 500 global supply chain executives, logistics service providers, innovators and investors at the forefront of logistics tech and supply chain. Manifest 2024, was bigger and better than ever and Manifest 2025 will be held February 10th – 12th, 2025 in Las Vegas. Register now for Manifest 2025 and save big: About Courtney Muller lived in 8 states before she was 14 years old. Which might be the reason she loves the travel and pace of the events industry! Courtney started her career in...
info_outlineMike Wolf and Joe Lynch discuss why freight tech fails. Mike is a Client Engagement Director at JBF Consulting, a supply chain execution strategy and systems integrator for logistics-intensive companies of every size and any industry.
About Mike Wolf
Mike Wolf is a Client Engagement Director at JBF Consulting. Mike has extensive experience in Transportation and Logistics from procurement through operations leadership spanning 25+ years. His experience is deep in transportation and the CPG / Beverage Industry with particular expertise in leveraging change management skills to ensure changes are adopted and maximize the intended value, including implementing new systems, modes, suppliers or shipping points and carriers. Mike earned his BS in Electrical and Computer Engineering from The University of Tennessee.
About JBF Consulting
JBF Consulting is a supply chain execution strategy and systems integrator for logistics-intensive companies of every size and any industry. JBF’s background and deep experience in the field of commercial logistics technology implementation position them as industry leaders whose craftsmanship exceeds client expectations. JBF expedites the transformation of supply chains through logistics & technology strategy, commercial & bespoke software implementation, and analytics & optimization.
Key Takeaways: Why Freight Tech Fails
- Mike Wolf is a Client Engagement Director at JBF Consulting, a firm dedicated to helping shippers of all sizes and across many industries select, implement and squeeze as much value as possible out of their logistics systems.
- In the podcast interview, Mike describes why freight tech fails and what can be done to improve the situation.
- Mike and the JBF team have learned that freight tech failures can be separated into 3 categories:
- Strategic misalignment – selected the wrong technology to solve the problem, inadequate ROI, vague business goals, not knowledgeable of the freight tech marketplace which is complex and everchanging.
- Implementation issues – lack of freight tech project management expertise in-house, team members not experienced in freight tech implementations, lack of buy-in, poor planning, and host of other problems that ruin projects and careers.
- Lack of continuous improvement – once the technology is implemented companies want to disband the team and move on, which often leads to under-utilized technology, misguided work-arounds, and a poor ROI.
- JBF Consulting works with shippers to solve the problems described above. Since JBF only works on logistics and supply chain technology, they have the expertise and experience to solve even the most difficult challenges.
- JBF uses a proven framework for selecting, implementing, and maximizing the impact of freight technology.
Learn More About Why Freight Tech Fails
Shipper Pain Points with Brad Forester
Freight Tech Trends with Mike Mulqueen
FreightTech for Fortune 500 Shippers with Brad Forester and Mike Mulqueen