The Most Important Marketing Strategy (It Doesn’t Require Social Media)
Rebel Therapist
Today I’m talking about the most effective way to fill a signature program beyond private practice: Creating and nurturing Ideal Referral Partnerships. If I were to coach my clients to do only ONE kind of marketing, this would be it. Another word for this is networking. You’re probably already doing this, but you might not be doing it very strategically. When I meet someone who says they don’t do any marketing, but they’ve got customers or clients, I know they HAVE been marketing. They just didn’t see their behavior as marketing. I often find out that the marketing they’ve been...
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The Email You’re Afraid Of Getting
Rebel Therapist
If you fear bothering people with your marketing, this is for you. I recently got the worst email I’ve opened in over a year. I’m gonna share the actual email with you and I’m gonna share my internal reactions and the decisions I made after. In the context of life, this email is really NOT that bad at all. No trigger warning necessary. I’m sharing this because I know many of you are really afraid of getting an email like this. I’m hoping hearing about my experience will help you feel less afraid of getting an email like this. I’m hoping that you feeling less afraid will help you...
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Getting Over The Finish Line With Hard & Important Stuff
Rebel Therapist
I’ve had a hard time figuring out how to talk to you about this. I never want to be a dream killer. Or a bummer. If you’re thinking of creating and launching a signature program, I want you to do it. AND I’m gonna talk about one of the hardest parts of that today. Then I’ll talk about how to handle this hard part. I promise. In Create Your Program, I help a small group of therapists create their high quality, high touch, niched programs. And then I help them launch those programs so that they can actually start making money. Those programs bring these entrepreneurs significant ongoing...
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A Program Based On Art Journaling With Lea Seigen Shinraku
Rebel Therapist
Lea had been helping people with self-compassion for years, but when she started using art journaling in her program, it came together in a more powerful way. Now she teaches art journaling in every session of her signature program, Everyday Self-Compassion. Once she integrated this practice into her program, she fell even more in love with her work. She’s got a feeling of presence, joy and even goofiness. I deeply resonate with the need to feel like my full self as I do my work. How about you? You’re about to hear how she transformed her program over the last several years, why she loves...
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A Thriving Grief Program With Amy Hyun Swart
Rebel Therapist
Do you ever dream of creating a program you’ll love running over and over again? My guest Amy has run her program, Grief Medicine, at least 9 times now. Sometimes people wonder if focusing on grief brings her down, but you’re going to hear why working with folks around their grief brings her inspiration and joy. As you listen to this conversation, one thing I want you to notice is how much Amy enjoys running this program and never seems to experience it as a grind. You’ll hear how she created her program and how she continues to fill it after so many iterations. And by the way, it’s...
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The Least Stressful Way To Start A Group Program
Rebel Therapist
Today I’m gonna talk about one of the fastest and least stressful ways to start a group program. Let’s say you’re excited to run a signature program beyond your private practice, and you know you want it to be a small group. I relate. I LOVE running groups. Just a few reasons you might be in love with the idea of creating a group program: Participants benefit from each other’s wisdom and feel less alone. You make more money. A sense of accountability is often bigger in a group. Groups give you energy. You’re gifted at running groups. In a group, you get the richness of discussion. ...
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Don’t Double Your Therapy Sessions
Rebel Therapist
Maybe you plan to double or significantly increase your income this year. If you’re in private practice, you might look at the numbers and think you should double your sessions. And you totally could. People are out there looking for a therapist exactly like you. You might feel like adding sessions is your ONLY option to increase your revenue. That’s not true. You’ve got other options. Check in and be honest with yourself. Will adding to your client load exhaust you or head you towards burnout? If you’re already seeing 12 clients or 15 clients and you’re starting to feel a bit of...
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Be Willing To Do These Three Things For A Successful Signature Program
Rebel Therapist
As this episode goes live, registration for Create Your Program is open. This is my process to help you create and launch your signature program beyond private practice. If you’d like to start growing another part of your business and make money in a new way, this is the best time to jump into Create Your Program. If you register by Sunday, January 7th, you’re going to get lifetime access to a bonus training that has helped grads of CYP to fill their programs. Go to now to register. I can’t wait to see you inside. Today I want to talk about a few really important things that set apart...
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How I Shrunk My Therapy Practice And Built A Signature Coaching Program with Samantha Fox
Rebel Therapist
Samantha has shrunk her therapy practice way down and is no longer taking new therapy clients. She’s delighted that her business has transitioned to mostly her coaching programs. She’s found that she’s got abundant energy and love for serving in this way. AND…Samantha has discovered that even the free stuff she provides on social media and on her site helps many queer women live truer lives. That’s just ONE of the ways that the work she’s doing now is a much better fit for her life than a full time therapy practice was. As a sexuality coach, Samantha Fox works with women worldwide...
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Creating A Badass Group Program with Sonya Brewer (Encore)
Rebel Therapist
We’re sharing one of our favorite episodes as an encore this week. How do you create and fill a group program? How do you navigate a full therapy practice at the same time? We’re about to go behind the scenes and find out exactly how my guest has done it. Meet Sonya Brewer, a trauma specialist and relationship expert who specializes in creative life and relationship design for overachieving trauma survivors and their partners. She created Badass Boundaries, a 12-week group mentorship program for overachieving trauma survivors. Here's some of what we talked about: Sonya’s framework to...
info_outlineTHIS WEEK:
This week I’m featuring Jacquette Timmons, a financial behaviorist in New York City. We focused on two areas: how she prices her offerings and how she builds and nurtures her audience. If you're working on expanding your business beyond the therapy room, those are two areas you know require a lot of thought and attention. If you don't pay attention to them, your business can't thrive, even if your work is amazing.
As we get into pricing, listen for how Jacquette combines trial and error with a careful process. She factors in everything including her expenses, what the outcomes are that she's providing, the value her clients place on that outcome, the time and energy the offer requires, and more. AND like I said, she allows for trial and error. You may think being methodical and using trial and error are mutually exclusive. Nope.
Like Jacquette, I always leave room for experimentation. The first time I ran what is now Rebel Therapist, the cost was 1400, it happened over 8 sessions, and I had 3 amazing participants all who I'd worked with before. Now the program is in a different iteration. It's a 2-day workshop, 4 and a half hours each day, and the fee as of this recording is 1000. Different format, different price. And that price will likely go up.
You'll also hear how Jacqette builds and nurtures her audience. She has remained steadfast in her message and her mission even when others weren't ready to hear it. As a therapist moving your work beyond the therapy room, she's talking right to you. As she talks about staying steadfast in her message, think about what the messages you want to share. Is there something edgy that you find not everyone is ready to hear? Listen to Jacquette's experience with this.
Another thing that stands out about how Jacquette builds and nurtures her audience is that she's not afraid to go deep. Rather than doing what everyone else seems to be doing, she has gone for depth. Her free content isn't quick or superficial. It takes a minute, and that has paid off.
As you listen, think about how that might work for you in the business you build beyond the therapy room. How can you create content that is truly valuable and engaging?
Topics Discussed In This Episode:
- Why managing money is really about managing choices
- The combination fo services she offers, including private and corporate work
- Hosting The Comfort Circle™ Diners
- Why she doesn't believe in charging "what you're worth"
- How she chooses her prices
- How she builds her audience by showing up consistently
- Staying steadfast with her message even when it was unpopular
- Going deep with her free content
- How she creates synergy with all of her content marketing
- Starting her podcast, More Than Money
- Two pieces of advice for her former self
Show notes at http://rebeltherapist.me/podcast/106