The Most Important Marketing Strategy (It Doesn’t Require Social Media)
Rebel Therapist
Today I’m talking about the most effective way to fill a signature program beyond private practice: Creating and nurturing Ideal Referral Partnerships. If I were to coach my clients to do only ONE kind of marketing, this would be it. Another word for this is networking. You’re probably already doing this, but you might not be doing it very strategically. When I meet someone who says they don’t do any marketing, but they’ve got customers or clients, I know they HAVE been marketing. They just didn’t see their behavior as marketing. I often find out that the marketing they’ve been...
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The Email You’re Afraid Of Getting
Rebel Therapist
If you fear bothering people with your marketing, this is for you. I recently got the worst email I’ve opened in over a year. I’m gonna share the actual email with you and I’m gonna share my internal reactions and the decisions I made after. In the context of life, this email is really NOT that bad at all. No trigger warning necessary. I’m sharing this because I know many of you are really afraid of getting an email like this. I’m hoping hearing about my experience will help you feel less afraid of getting an email like this. I’m hoping that you feeling less afraid will help you...
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Getting Over The Finish Line With Hard & Important Stuff
Rebel Therapist
I’ve had a hard time figuring out how to talk to you about this. I never want to be a dream killer. Or a bummer. If you’re thinking of creating and launching a signature program, I want you to do it. AND I’m gonna talk about one of the hardest parts of that today. Then I’ll talk about how to handle this hard part. I promise. In Create Your Program, I help a small group of therapists create their high quality, high touch, niched programs. And then I help them launch those programs so that they can actually start making money. Those programs bring these entrepreneurs significant ongoing...
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A Program Based On Art Journaling With Lea Seigen Shinraku
Rebel Therapist
Lea had been helping people with self-compassion for years, but when she started using art journaling in her program, it came together in a more powerful way. Now she teaches art journaling in every session of her signature program, Everyday Self-Compassion. Once she integrated this practice into her program, she fell even more in love with her work. She’s got a feeling of presence, joy and even goofiness. I deeply resonate with the need to feel like my full self as I do my work. How about you? You’re about to hear how she transformed her program over the last several years, why she loves...
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A Thriving Grief Program With Amy Hyun Swart
Rebel Therapist
Do you ever dream of creating a program you’ll love running over and over again? My guest Amy has run her program, Grief Medicine, at least 9 times now. Sometimes people wonder if focusing on grief brings her down, but you’re going to hear why working with folks around their grief brings her inspiration and joy. As you listen to this conversation, one thing I want you to notice is how much Amy enjoys running this program and never seems to experience it as a grind. You’ll hear how she created her program and how she continues to fill it after so many iterations. And by the way, it’s...
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The Least Stressful Way To Start A Group Program
Rebel Therapist
Today I’m gonna talk about one of the fastest and least stressful ways to start a group program. Let’s say you’re excited to run a signature program beyond your private practice, and you know you want it to be a small group. I relate. I LOVE running groups. Just a few reasons you might be in love with the idea of creating a group program: Participants benefit from each other’s wisdom and feel less alone. You make more money. A sense of accountability is often bigger in a group. Groups give you energy. You’re gifted at running groups. In a group, you get the richness of discussion. ...
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Don’t Double Your Therapy Sessions
Rebel Therapist
Maybe you plan to double or significantly increase your income this year. If you’re in private practice, you might look at the numbers and think you should double your sessions. And you totally could. People are out there looking for a therapist exactly like you. You might feel like adding sessions is your ONLY option to increase your revenue. That’s not true. You’ve got other options. Check in and be honest with yourself. Will adding to your client load exhaust you or head you towards burnout? If you’re already seeing 12 clients or 15 clients and you’re starting to feel a bit of...
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Be Willing To Do These Three Things For A Successful Signature Program
Rebel Therapist
As this episode goes live, registration for Create Your Program is open. This is my process to help you create and launch your signature program beyond private practice. If you’d like to start growing another part of your business and make money in a new way, this is the best time to jump into Create Your Program. If you register by Sunday, January 7th, you’re going to get lifetime access to a bonus training that has helped grads of CYP to fill their programs. Go to now to register. I can’t wait to see you inside. Today I want to talk about a few really important things that set apart...
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How I Shrunk My Therapy Practice And Built A Signature Coaching Program with Samantha Fox
Rebel Therapist
Samantha has shrunk her therapy practice way down and is no longer taking new therapy clients. She’s delighted that her business has transitioned to mostly her coaching programs. She’s found that she’s got abundant energy and love for serving in this way. AND…Samantha has discovered that even the free stuff she provides on social media and on her site helps many queer women live truer lives. That’s just ONE of the ways that the work she’s doing now is a much better fit for her life than a full time therapy practice was. As a sexuality coach, Samantha Fox works with women worldwide...
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Creating A Badass Group Program with Sonya Brewer (Encore)
Rebel Therapist
We’re sharing one of our favorite episodes as an encore this week. How do you create and fill a group program? How do you navigate a full therapy practice at the same time? We’re about to go behind the scenes and find out exactly how my guest has done it. Meet Sonya Brewer, a trauma specialist and relationship expert who specializes in creative life and relationship design for overachieving trauma survivors and their partners. She created Badass Boundaries, a 12-week group mentorship program for overachieving trauma survivors. Here's some of what we talked about: Sonya’s framework to...
info_outlineWhen you embrace your role of entrepreneur, you can open up to ideas that may bring you much more money, freedom, and fulfillment. Listen as I go over my favorite three concepts that empowered entrepreneurs use to create and run their businesses.
If you own your own business, you already ARE an entrepreneur, but you may not think of yourself that way. Here are 3 concepts to integrate into your ways of doing business.
Concept One: Rock Your Business Model
What it means:
Your Business Model is the combination of offerings you get paid for in your business. (Not to be confused with a Business Plan.)
How you can start using this concept:
Brainstorm what kinds of offers you might want to add to your business.
Start with this list:
Workshop, Online course, Group coaching program,
Individual coaching program, Digital product, Group
therapy program, Membership community, Retreat, Group
practice or therapy center, Something else you’ll cook up.
Concept Two: Test Ideas Early
What it means:
Before you invest a ton of time, money or energy into an idea, even if it seems like a GREAT idea, you should test it. Create a minimum viable product or minimum viable service. See if anyone wants it, get feedback so you can improve it, and then create the next iteration. Creating an offer is always an iterative process.
How you can start using this concept:
Let’s say you want to create a multi-lesson course with curriculum. Start by running a workshop and teaching only part of the material. Teach it live. Sell it to a small number of people. Notice what works, ask for feedback, and see whether people get the outcome you were hoping they’d get. If you can’t sell it to anyone, you know you’ve got to make some adjustments and then try again.
Concept Three: Have A Content Strategy
What it means:
Your content is the stuff you create: articles, social media posts, videos, podcast episodes, insta stories, all of it. Content strategy means having a goal for what you want your content to achieve and a plan that informs what you create, where you deliver it and when you offer it.
How you can start using this concept:
Decide who your content is for and what you want them to do (which involves paying you). Create the form of content that comes most easily to you. Brainstorm all of the things your future client or customer needs to hear in order to be ready to take action. Start creating content!
Show notes at http://rebeltherapist.me/podcast/91