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info_outlineThis episode was recorded on August 30, 2019.
In this episode, we talk to Dr. Amy Cathey (Executive Director & Senior Lecturer at The University of Tennessee) as we discuss what we can learn from the chicken sandwich wars, how to convey customer value, and legacy od Pat Summit.
**More on Amy**
Amy Cathey is Executive Director of Business Development for graduate and executive education in the Haslam College of Business at the University of Tennessee, Knoxville. In this role, she is responsible for the branding, ranking, and recruiting activity of the college’s graduate and executive education programs. As a senior lecturer, Amy teaches marketing in the Executive MBA for Strategic Leadership, Executive MBA for Healthcare Leadership, and the Physician Executive MBA programs. She has served as an advisor for over 70 executive MBA organizational action projects and is the recipient of several outstanding teaching awards.
Amy has previously served as Executive Director of Graduate Business Programs, Executive Director of the Full-Time MBA Program, Director of the Executive MBA Program, and Interim Executive Director for Executive Education Programs. In addition, she has taught undergraduate courses, full-time MBA courses, executive MBA courses, and non-degree executive education programs. She has led and taught in MBA and executive MBA global business seminars on five continents. Prior to joining the college faculty, she was a consultant to companies in the consumer-packaged goods, consumer durables, logistics, manufacturing, financial services, technology, healthcare, business services, non-profit foundation, and higher education industries.
A Knoxville native, Amy received her B.A in Political Science and Economics, MBA in Marketing, and Ph.D. in Marketing from the University of Tennessee. She and her husband, Robert, have three daughters. She is an active community volunteer, currently serving as board chair for the East Tennessee Foundation, immediate past chair for Volunteer East Tennessee, vice chair for the Helen Ross McNabb Center, and a trustee for the Webb School of Knoxville.
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