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How To Brand The Right Way

The Startup Life

Release Date: 01/23/2020

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In this episode, we talk to Dana James-Mwangi(Founder of Cheers Creative) as she shares with us her journey of entrepreneurship, a teacher that made an impact on her early, and the one brand she can not live without. 

Follow her on LinkedIn

Get your Free E-book at Dana James-Mwangi.com

**More On Dana**

From corporate employee to full-time entrepreneur, Dana’s career has evolved from being an in-house print designer to creative agency founder, branding and website strategist, speaker, and teacher.

After undergrad, Dana designed marketing pieces for SunTrust and Wells Fargo and package design for home storage items sold in major retail stores, including Walmart and Target. This experience shaped her understanding of brand design consistency and sparked the desire to offer her knowledge to passionate business owners. With love for clean design and the belief that everyone has a story to tell, Dana founded Cheers Creative, a Memphis-based agency that builds award-winning brand visuals and websites for creative professionals, industry leaders, and
art platforms.

Using the workbook that she developed called the Brand Journal, Dana teaches branding and design workshops in schools including Memphis College of Art and Memphis Grizzlies Preparatory
Charter School.

Since the opening of Cheers in 2012, Dana has developed an international client roster. Her writings, design work, and talks about branding, web design, tech, and entrepreneurship have been featured and referenced in Forbes, Essence, Canada Learning Code, Net Magazine, and more.

Dana gained endorsement from the creators of X, which is one of the most potent and fastest-selling WordPress website themes on the market today. She has built X Theme website templates that help over 170,000 X Theme customers create beautiful websites. Dana’s web design work is also featured on various WordPress website showcases around the web.

Dana received a BFA with a concentration in Graphic Design from the University of Memphis. When she’s not working or contributing to the Memphis arts scene, Dana mentors underserved middle-school-age girls about entrepreneurship through the non-profit organization Envision Lead Grow and spends time with her husband and children.
 

 

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Written by: Dominic Lawson

Executive Producers: Dominic Lawson and Kenda Lawson

Music Credits:

**Show Theme**

 Behind Closed Doors - Otis McDonald 

**Break Theme**

Cielo - Huma-Huma 

Sponsors/Partners

Contact DR and Associates today for all of your marketing needs online at www.drandassociates.com, on social media, or at 615-933-3681

 

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