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EP206: How to Transform Your Website Homepage to Make More Sales

Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

Release Date: 06/18/2019

EP221: The Mindset of Strategic Growth with Jess Gebauer and Mary Ann Saville show art EP221: The Mindset of Strategic Growth with Jess Gebauer and Mary Ann Saville

Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

Running a business is a full-time job. There’s so much to keep track of, and it takes serious focus to stay on top of everything. Now imagine running TWO! Introducing, Mary Ann Saville… Mary Ann owns two different businesses, Vedeli Designs, and VDI Jewelry Findings. She started our Strategic Online Sales Accelerator (SOS) at the beginning of this year, and her sales are already up by 40%! She anticipates that the number will be closer to 75-80% by the end of this year. Talk about record growth! When I heard about Mary Ann, I was so inspired, I wanted to get her on the podcast pronto....

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EP220: Building Community and Die Hard Fans Around Your Brand with Chelsea Farmer show art EP220: Building Community and Die Hard Fans Around Your Brand with Chelsea Farmer

Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

If you’re struggling with social media, read on… You can have a strong social media presence and an online community of raving fans without having millions of followers. What’s more valuable than numbers is how you engage with your following and how they engage with each other. Having 100 active followers is so much better than having 1,000 that never say anything. And you don’t need a huge team of social media managers, copywriters, and marketing experts for your online accounts to succeed. With the right strategy, you can build a flourishing community around your brand....

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EP219: Top 10 Takeaways of Our SOS Live Retreat (Success Stories with Designers) show art EP219: Top 10 Takeaways of Our SOS Live Retreat (Success Stories with Designers)

Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

I am just beaming today, m’dear! My team and I just wrapped up our quarterly SOS Live Retreat in NYC… and it was incredible! When I was just getting started in business, it was mastermind sessions with peers that were the most groundbreaking for my professional growth. I think getting together and brainstorming is one of the most valuable things we can do as a community. After all these years, I’m so happy to be hosting a quarterly live retreat for the students in my Strategic Onlines Sales Accelerator program (SOS). I’m still riding the high from working with so many brilliant...

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EP 218:  The Biggest Website Design and Conversion Mistakes Jewelry Designers Make and How to Fix Them show art EP 218: The Biggest Website Design and Conversion Mistakes Jewelry Designers Make and How to Fix Them

Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

Have you ever noticed that grocery store layouts are all pretty much the same? The bakery is near the front, where you’re met with the comforting aroma of fresh bread. The dairy is in the back, so you have to walk through the whole store just to buy milk. The candy is by the register, a tempting and effective upsell.  This is not by accident – in fact, there are professionals who get paid a lot of money to map your journey through the store in a way that gets you to buy more stuff. The psychology of profit has been of interest to owners of grocery stores and supermarkets since, like,...

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EP217: How One Designer Increased Her Sales by 47% After the Tragic Loss of Her Mother with Twyla Dill show art EP217: How One Designer Increased Her Sales by 47% After the Tragic Loss of Her Mother with Twyla Dill

Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

I am constantly blown away by the resilience and creativity from the designers in our community. Twyla Dill is one radiant example. While living in Turkey, Twyla learned how to make Oya, a delicate lace crocheted from thread. With plenty of inspiration, but no background in jewelry, she set to work creating pieces that blended the Turkish lace technique with a modern aesthetic. Eventually, Twyla Dill Designs was born. In April of 2019, Twyla’s second year in business, her mom passed away after years of battling Multiple Sclerosis. Needless to say, it was a tragic loss for Twyla and her...

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EP216: Why Selling at Shows Might be Killing Your Business show art EP216: Why Selling at Shows Might be Killing Your Business

Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

We both know that selling at shows can be back-breaking work, m’dear. And it doesn’t get easier as you get older… trust me. Plus, what would happen to your biz if you had to take a break and couldn’t attend shows? Would it still function and make money while you were away? When I quit my day job to focus on building a business full-time, it was a real struggle. It was impossible for me to walk away because I did not set myself up for success. I realized that I had just created a new job for myself, not a business. Here’s the difference: A job requires you to be constantly working to...

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EP215: Exactly what to Do, Ditch, or Delegate to Scales your Sales show art EP215: Exactly what to Do, Ditch, or Delegate to Scales your Sales

Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

What makes a jewelry designer successful? Is it talent? Hard work? Luck? Not even close! If being talented and working hard was all it takes to make it in the jewelry biz… most jewelry designers would be successful. In-demand designers succeed because they know what to do, ditch, and delegate to scale sales and work on their business. This is much easier said than done! You might catch yourself thinking, “No one else can do what I do.” But… that’s just not true m’dear! Like many designers, I didn’t want to let go of production when my business started taking off. My mind changed...

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Best of Series EP90: 10 Content Creation Ideas to Promote Your Next Jewelry Collection Launch show art Best of Series EP90: 10 Content Creation Ideas to Promote Your Next Jewelry Collection Launch

Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

Are you struggling to come up with content ideas for your brand? I’m here to help… When someone buys from you, it’s your chance to build a relationship and gain a loyal customer. Content is an empowering way to do that – and it can be repurposed over and over! I know, I know… You (like many designers) are probably thinking “I don’t know what to write! I don’t know how to write! What do I do?!” Okay, take a deep breath. Making content is actually pretty simple once you get the hang of it! But I get why it’s so intimidating! When I was starting out, the thought of making...

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More Episodes

Did you know that when someone lands on your website you only have 30 seconds to make an impression?

Kinda scary, right?!?

After all of the love and hard work you pour into creating a beautiful page, a lot of the people who visit will be in and out in moments.

So how can you get them to stick around?? And better yet… how can you get them to actually CONVERT into sales?

It all comes down to the impression and the feeling they get when they visit your site.

If your website isn’t doing your product justice in terms of design, story and beyond… you’re actively LOSING sales and potential customers.

There are a few key components every homepage needs to really stand out and grab the attention of a potential customer…

As a designer or business owner, sometimes you’re a little too close to the problem to see whether what you have is really working or not.

That’s why we brought in Darian Chavez of DNC coaching (who also happens to be one of our amazing SOS coaches), to talk about how to transform your homepage to bring you more sales. You won’t want to miss all of the juicy knowledge she shared with us…