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EP209: How to Find the Courage to Face Your Fears and Create a Life You Love with Ruth Soukup

Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

Release Date: 07/09/2019

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Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

Running a business is a full-time job. There’s so much to keep track of, and it takes serious focus to stay on top of everything. Now imagine running TWO! Introducing, Mary Ann Saville… Mary Ann owns two different businesses, Vedeli Designs, and VDI Jewelry Findings. She started our Strategic Online Sales Accelerator (SOS) at the beginning of this year, and her sales are already up by 40%! She anticipates that the number will be closer to 75-80% by the end of this year. Talk about record growth! When I heard about Mary Ann, I was so inspired, I wanted to get her on the podcast pronto....

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Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

If you’re struggling with social media, read on… You can have a strong social media presence and an online community of raving fans without having millions of followers. What’s more valuable than numbers is how you engage with your following and how they engage with each other. Having 100 active followers is so much better than having 1,000 that never say anything. And you don’t need a huge team of social media managers, copywriters, and marketing experts for your online accounts to succeed. With the right strategy, you can build a flourishing community around your brand....

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Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

I am just beaming today, m’dear! My team and I just wrapped up our quarterly SOS Live Retreat in NYC… and it was incredible! When I was just getting started in business, it was mastermind sessions with peers that were the most groundbreaking for my professional growth. I think getting together and brainstorming is one of the most valuable things we can do as a community. After all these years, I’m so happy to be hosting a quarterly live retreat for the students in my Strategic Onlines Sales Accelerator program (SOS). I’m still riding the high from working with so many brilliant...

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Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

Have you ever noticed that grocery store layouts are all pretty much the same? The bakery is near the front, where you’re met with the comforting aroma of fresh bread. The dairy is in the back, so you have to walk through the whole store just to buy milk. The candy is by the register, a tempting and effective upsell.  This is not by accident – in fact, there are professionals who get paid a lot of money to map your journey through the store in a way that gets you to buy more stuff. The psychology of profit has been of interest to owners of grocery stores and supermarkets since, like,...

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EP217: How One Designer Increased Her Sales by 47% After the Tragic Loss of Her Mother with Twyla Dill show art EP217: How One Designer Increased Her Sales by 47% After the Tragic Loss of Her Mother with Twyla Dill

Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

I am constantly blown away by the resilience and creativity from the designers in our community. Twyla Dill is one radiant example. While living in Turkey, Twyla learned how to make Oya, a delicate lace crocheted from thread. With plenty of inspiration, but no background in jewelry, she set to work creating pieces that blended the Turkish lace technique with a modern aesthetic. Eventually, Twyla Dill Designs was born. In April of 2019, Twyla’s second year in business, her mom passed away after years of battling Multiple Sclerosis. Needless to say, it was a tragic loss for Twyla and her...

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Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

We both know that selling at shows can be back-breaking work, m’dear. And it doesn’t get easier as you get older… trust me. Plus, what would happen to your biz if you had to take a break and couldn’t attend shows? Would it still function and make money while you were away? When I quit my day job to focus on building a business full-time, it was a real struggle. It was impossible for me to walk away because I did not set myself up for success. I realized that I had just created a new job for myself, not a business. Here’s the difference: A job requires you to be constantly working to...

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Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

What makes a jewelry designer successful? Is it talent? Hard work? Luck? Not even close! If being talented and working hard was all it takes to make it in the jewelry biz… most jewelry designers would be successful. In-demand designers succeed because they know what to do, ditch, and delegate to scale sales and work on their business. This is much easier said than done! You might catch yourself thinking, “No one else can do what I do.” But… that’s just not true m’dear! Like many designers, I didn’t want to let go of production when my business started taking off. My mind changed...

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Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

Are you struggling to come up with content ideas for your brand? I’m here to help… When someone buys from you, it’s your chance to build a relationship and gain a loyal customer. Content is an empowering way to do that – and it can be repurposed over and over! I know, I know… You (like many designers) are probably thinking “I don’t know what to write! I don’t know how to write! What do I do?!” Okay, take a deep breath. Making content is actually pretty simple once you get the hang of it! But I get why it’s so intimidating! When I was starting out, the thought of making...

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More Episodes

I’m beyond stoked about this week’s topic because it's something the Flourish & Thrive Academy community knows all about… FEAR.

Being an entrepreneur by definition pretty much means facing your fears…

Putting yourself out there

Taking risks

Doing things that make you nervous

It's all part of this wild ride we’ve chosen as business owners. We know it can be tough, but we also know it's soooo worth it!

The thing about fear is that it has multiple layers… At its core, fear is designed to protect us. To keep us safe.

But because our innate desire to protect ourselves is so strong, it can end up backfiring and leading to things like procrastination, overwhelm, excuses + self-doubt.

We’re all working on mastering that fine line between pushing our edges and playing it smart. And on this week’s podcast, I had the honor of talking to New York Times bestselling author, Ruth Soukup about her incredible journey of overcoming fear and using it to fuel her success.

Ruth’s book, Do It Scared is a guide to understanding what’s really behind the fear that’s holding you back – and transforming that fear into power and action!

In the episode, she takes us through the 7 types of fear, what’s really behind them, and what we can do to overcome and create a life we really love. Ruth’s story is truly inspiring and you won’t want to miss what she has to say!

Listen to episode #209 of Thrive by Design to get your all-access pass to How to Find the Courage to Face Your Fears and Create a Life You Love with Ruth Soukup.