EP211: Taking Responsibility in Sourcing to the Next Level with Meri Geraldine
Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
Release Date: 07/23/2019
EP221: The Mindset of Strategic Growth with Jess Gebauer and Mary Ann Saville
Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
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EP220: Building Community and Die Hard Fans Around Your Brand with Chelsea Farmer
Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
If you’re struggling with social media, read on… You can have a strong social media presence and an online community of raving fans without having millions of followers. What’s more valuable than numbers is how you engage with your following and how they engage with each other. Having 100 active followers is so much better than having 1,000 that never say anything. And you don’t need a huge team of social media managers, copywriters, and marketing experts for your online accounts to succeed. With the right strategy, you can build a flourishing community around your brand....
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EP219: Top 10 Takeaways of Our SOS Live Retreat (Success Stories with Designers)
Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
I am just beaming today, m’dear! My team and I just wrapped up our quarterly SOS Live Retreat in NYC… and it was incredible! When I was just getting started in business, it was mastermind sessions with peers that were the most groundbreaking for my professional growth. I think getting together and brainstorming is one of the most valuable things we can do as a community. After all these years, I’m so happy to be hosting a quarterly live retreat for the students in my Strategic Onlines Sales Accelerator program (SOS). I’m still riding the high from working with so many brilliant...
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EP 218: The Biggest Website Design and Conversion Mistakes Jewelry Designers Make and How to Fix Them
Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
Have you ever noticed that grocery store layouts are all pretty much the same? The bakery is near the front, where you’re met with the comforting aroma of fresh bread. The dairy is in the back, so you have to walk through the whole store just to buy milk. The candy is by the register, a tempting and effective upsell. This is not by accident – in fact, there are professionals who get paid a lot of money to map your journey through the store in a way that gets you to buy more stuff. The psychology of profit has been of interest to owners of grocery stores and supermarkets since, like,...
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EP217: How One Designer Increased Her Sales by 47% After the Tragic Loss of Her Mother with Twyla Dill
Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
I am constantly blown away by the resilience and creativity from the designers in our community. Twyla Dill is one radiant example. While living in Turkey, Twyla learned how to make Oya, a delicate lace crocheted from thread. With plenty of inspiration, but no background in jewelry, she set to work creating pieces that blended the Turkish lace technique with a modern aesthetic. Eventually, Twyla Dill Designs was born. In April of 2019, Twyla’s second year in business, her mom passed away after years of battling Multiple Sclerosis. Needless to say, it was a tragic loss for Twyla and her...
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EP216: Why Selling at Shows Might be Killing Your Business
Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
We both know that selling at shows can be back-breaking work, m’dear. And it doesn’t get easier as you get older… trust me. Plus, what would happen to your biz if you had to take a break and couldn’t attend shows? Would it still function and make money while you were away? When I quit my day job to focus on building a business full-time, it was a real struggle. It was impossible for me to walk away because I did not set myself up for success. I realized that I had just created a new job for myself, not a business. Here’s the difference: A job requires you to be constantly working to...
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EP215: Exactly what to Do, Ditch, or Delegate to Scales your Sales
Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
What makes a jewelry designer successful? Is it talent? Hard work? Luck? Not even close! If being talented and working hard was all it takes to make it in the jewelry biz… most jewelry designers would be successful. In-demand designers succeed because they know what to do, ditch, and delegate to scale sales and work on their business. This is much easier said than done! You might catch yourself thinking, “No one else can do what I do.” But… that’s just not true m’dear! Like many designers, I didn’t want to let go of production when my business started taking off. My mind changed...
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Best of Series EP90: 10 Content Creation Ideas to Promote Your Next Jewelry Collection Launch
Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
Are you struggling to come up with content ideas for your brand? I’m here to help… When someone buys from you, it’s your chance to build a relationship and gain a loyal customer. Content is an empowering way to do that – and it can be repurposed over and over! I know, I know… You (like many designers) are probably thinking “I don’t know what to write! I don’t know how to write! What do I do?!” Okay, take a deep breath. Making content is actually pretty simple once you get the hang of it! But I get why it’s so intimidating! When I was starting out, the thought of making...
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Best of Series EP87: How to Build an Email List for Your Jewelry E-Commerce Business
Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
Ever wonder how you’re supposed to convert people who land on your website into actual paying customers? There’s so much talk about getting more website traffic, but there’s a big piece missing in this convo! Most people who land on your website aren’t just going to immediately buy from you! You actually need a strategy to capture that cold traffic and turn the right people into customers. Maybe you already know where this is headed… you might be aware that building a list is your next step. But do you actually know HOW to build -an email list for your jewelry e-commerce business? If...
info_outlineI am so thrilled about this week’s guest, you guys! She’s the kind of woman who talks the talk and walks the walk.
Before getting into jewelry, Meri Geraldine worked as a sustainability consultant. But after having her daughter, she wanted to be able to work from home. That’s how her jewelry company, Gardens of the Sun, got started.
There aren’t enough conversations about building a sustainable brand in the jewelry industry. Meri is out to change that.
Part of her company vision is to know every part of the supply chain, right down to the people mining and cutting the gems.
She’s traveled all around the world to source her jewelry sustainably and has become a leader in the ethical jewelry movement.
Today, she sat down with me to talk about how the everyday designer can be more conscious and responsible about their sourcing.