Best of Series EP84: The #1 Way to Get More Traffic to Your Jewelry Website
Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
Release Date: 08/13/2019
Encore Episode #422: She's On Track to Triple Her Sales This Year... Here's How She Did It!
Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
Is your jewelry business really just an expensive hobby right now? If you have to make jewelry, but you also have to make it a viable business, today’s episode of the Thrive by Design podcast is for you. Erin Kandoll quit her jewelry business just as the pandemic was starting, because she didn’t think it would ever be able to support her family. She sold all her equipment, got rid of her old inventory… and then stumbled upon Thrive by Design. She listened to a bunch of episodes and enrolled in our Laying the Foundation program. She started seeing results so fast that...
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Episode 469: How Shifting Focus Increased Her Cash Flow and Growth with Antoinette Elizabeth
Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
There are times in your jewelry business where you might have to take a hard pivot to get what you really want. That’s where Antoinette Elizabeth found herself last year, and today on Episode #469 of the Thrive by Design podcast, she shares how she navigated that incredibly tough crossroads in her business. When a huge storm cut off tourism to Antoinette’s location, she knew she had to make a change if her business was going to survive. In this unique episode, Antoinette shares: The conversation with the TYC coaches that gave her the confidence to try...
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Episode 468: How to Leverage In Person Events to Grow Online Sales (and Get 200 New Email + SMS Subscribers in 3 Days)
Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
When was the last time you added 50, 100 or 200 new subscribers to your email list? It might not be intuitive, but every festival, trunk show and trade show you sell at is a goldmine for growing your online sales. And if you have no idea how you would pull those kinds of numbers at a live event, buckle up. Alex Boxall, from Alex Kathlyn Accessories, is a graduate from our last . In this episode of Thrive by Design she shares some of the incredible results she’s seeing in her business after implementing what she learned, like: Having so many people at her next live event that...
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Episode 467: How to Get Loyal Repeat Customers Returning to Buy From Your Website in 90 Days or Less
Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
What would life be like if 80% of your customers came back to buy from your website again… and again… and again? It might sound crazy, but it’s possible! This week on the show we have our Head Coach, the fabulous Chelsea Farmer of HorseFeathers Gifts, here to teach you exactly how she does it. Here’s a sneak peek of what we cover: Why return customer rate is a key number in your jewelry business, and why focusing on this area can create a huge community of ‘true fans’ desperate to buy every time you drop a new collection 4 key strategies Chelsea uses to build a thriving...
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Episode 466: What's Working in 2024 to Increase Your Website Traffic
Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
Want the best 2024 strategies to drive more traffic to your website and sell more online? I’m sharing a bunch of super valuable data and statistics with you that prove how powerful online sales still are when growing your jewelry company (and that show you where to focus your efforts). I also walk you through how to holistically think about all of the different online sales channels available today and how to uplevel your marketing and visibility with some crazy-effective tactics! I talk about: What you need to monitor constantly (so you don’t lose sales) How to increase your...
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Episode 465: 3 Lessons From Instagram and Facebook Crash Last Week
Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
How do you life-proof, recession-proof, and algorithm-proof your jewelry business? Raise your hand if you’re overly reliant on Instagram or Facebook to make sales, and you notice anytime the algorithm shifts or something changes that you see a dip in sales. If that’s the case, it’s time to think a little bit differently about these platforms. We don’t own our followers on Instagram or Facebook, and at any given moment we could lose access to all of those people. I tell you how to use these platforms to grow your business strategically, instead of putting your business in...
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Episode 464: How to Increase Your Perceived Value With Packaging Design
Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
Do you know how to use packaging to increase your product’s perceived value and bring customers back again and again? To make more money and attract more customers, you need a strong brand - and a strong brand is centered around strong packaging design! I interview Kelley Kempe who is the branding and packaging genius behind Hidden Path Creative - a graphic design studio supporting product-based businesses with packaging designs that genuinely represent their brand identity. We talk about: Why 72% of people buy because of packaging Creating recognition and memorability with...
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Episode 463: The Enneagram And Your Business with Hillarie Kay
Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
How do you know that you’re using your strengths and challenges and those of the people you bring into your company to support your business’ growth and success? If you’ve ever wondered how the people you surround yourself with can optimize your growth instead of hinder it, then you need to use this assessment! I interview Enneagram expert Hillarie Kay - a results-driven trainer, entrepreneur, and speaker who uses the Enneagram to support business owners in building teams that thrive. We talk about: Deep diving inside yourself to work out kinks Creating your dream team Ditching...
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Episode #462: 3 Reasons Why You Aren't Attracting The Right Customers
Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
What if you’re not attracting the right customers? If the people walking up to you or meeting you online aren’t your ideal customers, it’s important to understand how to reel those dream ones in. Because if you’re in a sea of the wrong customers and trying to sell to those people, your messaging and everything you’re doing won’t land with them. In the latest episode of the Thrive by Design Podcast, I tell you how to create connections with the right people and ignite a spark that turns them into lifelong buyers of your brand. I talk about: Misconceptions and...
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Episode #461 The Power of In-Person Events for Small Business
Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
Today we’re talking about the power of live events and how impactful they are for growing your small business! For years, one of my favorite things to do was host events at Flourish and Thrive Academy because of the life-long relationships I made! That’s how some of my best connections and friendships were formed! I haven’t been so excited about a podcast interview in so long because these incredible ladies are going to dive into how powerful events are for your life and business. In the latest episode of the Thrive by Design Podcast, I chat with Allison and Cat - the...
info_outlineSlowly but surely, summer is winding down…
In our industry, the summer season is often one of plans and strategy.
With the busy holidays ahead, I’m gonna guess you’ve been thinking about how to ramp up your sales this year. Especially your online sales!
Far too many designers fall into the trap of thinking that making online sales is all about traffic.
But that’s just one little piece of the puzzle!
See, it's NOT about just random traffic. It's about the right kind of traffic. I’m talking about getting those DREAM customers onto your site. Not just anyone who stumbles there.
Getting consistent sales in the e-commerce space means having a conversion strategy that works. A way to lead the right people to visit your site, and then lead them naturally into the next step in your sales conversation.
So today we’re doing a throwback as a part of our “Best Of Series,” to episode 84 of the Thrive By Design Podcast – The #1 Way to Get More Traffic to Your Jewelry Website.