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EP216: Why Selling at Shows Might be Killing Your Business

Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

Release Date: 09/10/2019

EP229: How to Know When It's Time to Do the Work to Ask for Help show art EP229: How to Know When It's Time to Do the Work to Ask for Help

Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

1) You Feel Overly Defensive of Your Biz Someone asks a critical question about your business or offers constructive feedback, and you immediately snap into defense mode. That’s a red flag. As the creative visionary, you may be too close to your biz to see some of the big-picture problems.  I get it, you’re passionate about what you do. That passion is what fuels your success, but it can also get in the way of growth if you let it. If you find yourself feeling overly defensive of your business decisions, that’s usually the first sign it’s time to get some outside perspective on...

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EP228: She Hired a Virtual Assistant and Her Business Scaled – Here's How She Did It. show art EP228: She Hired a Virtual Assistant and Her Business Scaled – Here's How She Did It.

Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

Do you ever feel like you’re trying to do everything at once? This is a problem. When you’re trying to run a business and handle everything by yourself, it quickly becomes overwhelming and you end up focusing on menial tasks that aren’t actually moving your business forward. That’s why “Delegate to Elevate” is an intrinsic part of the Desired Brand Effect methodology. In this episode, I chatted with Krista DeJoseph, someone who really took “Delegate to Elevate” to heart.  As the creative behind Queens Metal, Krista has been at the helm of her company for over a decade....

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EP227: How One Skeptical Designer Doubled Her Sales This Year By Taking Our Advice show art EP227: How One Skeptical Designer Doubled Her Sales This Year By Taking Our Advice

Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

In the six months since Peggy Houchin, the designer behind Peggy Houchin Jewelry started Laying the Foundation, she’s increased her online following by 75% and doubled her sales from last year! I brought her on to talk about the changes she made in her biz that brought her such raving success. You won’t believe what she’s accomplished with a few simple tweaks! Listen to episode #227 of Thrive by Design to get your all-access pass to How One Skeptical Designer Doubled Her Sales This Year By Taking Our Advice

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EP226: The Desired Brand Effect  – Here's How to Use It In Your Business show art EP226: The Desired Brand Effect – Here's How to Use It In Your Business

Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

Authentic Connection I’ve said it before and I’ll say it again - faceless brands are dying. As sales move to the online sphere, social media is shaping buying decisions more than ever. People buy from people. At the end of the day, sales is about building relationships with your customers. Gone are the days of target demographics. In an oversaturated online market, it’s all about dialing into the specifics of your Dream Client and standing out in a sea of faceless brands. The connections you make - through messaging, branding, pricing, customer service, web copy - are what set you apart...

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Best of series EP225: How to Make $7,000 or More in 2 Hour Using Facebook Live show art Best of series EP225: How to Make $7,000 or More in 2 Hour Using Facebook Live

Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

I have the amazing Lisa Lehman here from Studio Jewel with me to talk about her very successful Facebook live sale! The girl made $7,000 in just two hours using Facebook live, like, are you kidding me? Seriously she’s awesome! She has been in our mastermind for a year and is all signed up for our SOS Accelerator as well. We love Lisa, and I know you will too once you hear her story! Listen now to hear all about how she did it. It’s All About the Pregame It’s super important to build up anticipation for your event! Social media is an awesome tool to create a buzz. Start posting...

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Best of Series EP224:The Epic Black Friday Online Promotion Strategy that Brought in $8200 in 4 Days show art Best of Series EP224:The Epic Black Friday Online Promotion Strategy that Brought in $8200 in 4 Days

Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

I’m often asked: what does it really take for an emerging jewelry brand | designer | maker to successfully sell jewelry online? It requires 4 things: Strategy Resourcefulness Creativity A Can Do Attitude Here’s why: There’s a lot of strategy “conversion nuance” involved in getting customers to actually buy from your jewelry website or online channels. Because of that, you’ve gotta be creative in your approach to selling online, take action to implement your ideas, and resourceful, especially when, things don’t go your way!. Typically, designers try something once and think:...

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EP223: Don't Keep Your Day Job with Cathy Heller show art EP223: Don't Keep Your Day Job with Cathy Heller

Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

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EP222: The 3 Pillars Product Content Strategy with the Jaqueline and Minna of the Product Boss show art EP222: The 3 Pillars Product Content Strategy with the Jaqueline and Minna of the Product Boss

Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

Creating online content for your product-based business doesn’t have to be a headache if you have an effective strategy. I’d like to introduce you to two incredible ladies who have been working with brands just like yours to launch innovative products and gain visibility online. Meet Minna Khounlo-Sithep, owner of Lil' Labels, LLC, and Jacqueline Snyder, owner of Designer Consulting Coop. They’re both business experts with years of experience and knowledge. Together, they formed the Product Boss Podcast for high-achieving women who own product-based businesses. One thing their...

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EP221: The Mindset of Strategic Growth with Jess Gebauer and Mary Ann Saville show art EP221: The Mindset of Strategic Growth with Jess Gebauer and Mary Ann Saville

Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

Running a business is a full-time job. There’s so much to keep track of, and it takes serious focus to stay on top of everything. Now imagine running TWO! Introducing, Mary Ann Saville… Mary Ann owns two different businesses, Vedeli Designs, and VDI Jewelry Findings. She started our Strategic Online Sales Accelerator (SOS) at the beginning of this year, and her sales are already up by 40%! She anticipates that the number will be closer to 75-80% by the end of this year. Talk about record growth! When I heard about Mary Ann, I was so inspired, I wanted to get her on the podcast pronto....

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EP220: Building Community and Die Hard Fans Around Your Brand with Chelsea Farmer show art EP220: Building Community and Die Hard Fans Around Your Brand with Chelsea Farmer

Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

If you’re struggling with social media, read on… You can have a strong social media presence and an online community of raving fans without having millions of followers. What’s more valuable than numbers is how you engage with your following and how they engage with each other. Having 100 active followers is so much better than having 1,000 that never say anything. And you don’t need a huge team of social media managers, copywriters, and marketing experts for your online accounts to succeed. With the right strategy, you can build a flourishing community around your brand....

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More Episodes

We both know that selling at shows can be back-breaking work, m’dear. And it doesn’t get easier as you get older… trust me.

Plus, what would happen to your biz if you had to take a break and couldn’t attend shows? Would it still function and make money while you were away?

When I quit my day job to focus on building a business full-time, it was a real struggle. It was impossible for me to walk away because I did not set myself up for success.

I realized that I had just created a new job for myself, not a business.

Here’s the difference:

  • A job requires you to be constantly working to generate revenue
  • A business generates revenue on an ongoing basis, even when you’re not actively working.

If you’re relying on live shows for your primary source of income, I hate to be the one to tell you but… you have a job.

Don’t get me wrong, shows aren’t all bad when you leverage them right. But I don’t want you to be dependent on one stream of revenue.

So, if you’re feeling stuck in the trunk show grind and sacrificing too many weekends, maybe it’s time to re-evaluate your strategy…

And I have just the thing to help you – let’s make a live show pros and cons list!