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EP219: Top 10 Takeaways of Our SOS Live Retreat (Success Stories with Designers)

Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

Release Date: 10/01/2019

Best of Series EP224:The Epic Black Friday Online Promotion Strategy that Brought in $8200 in 4 Days show art Best of Series EP224:The Epic Black Friday Online Promotion Strategy that Brought in $8200 in 4 Days

Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

I’m often asked: what does it really take for an emerging jewelry brand | designer | maker to successfully sell jewelry online? It requires 4 things: Strategy Resourcefulness Creativity A Can Do Attitude Here’s why: There’s a lot of strategy “conversion nuance” involved in getting customers to actually buy from your jewelry website or online channels. Because of that, you’ve gotta be creative in your approach to selling online, take action to implement your ideas, and resourceful, especially when, things don’t go your way!. Typically, designers try something once and think:...

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Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

Thrive By Design Episode 178 With Host Tracy Matthews & Jeana and Jared Rushton http://www.flourishthriveacademy.com Copyright © 2018 Thrive By Design All Rights Reserved Produced In Association With Vojnov Studio Audio Engineer- Danilo Vojnov www.vo

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EP223: Don't Keep Your Day Job with Cathy Heller show art EP223: Don't Keep Your Day Job with Cathy Heller

Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

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EP222: The 3 Pillars Product Content Strategy with the Jaqueline and Minna of the Product Boss show art EP222: The 3 Pillars Product Content Strategy with the Jaqueline and Minna of the Product Boss

Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

Creating online content for your product-based business doesn’t have to be a headache if you have an effective strategy. I’d like to introduce you to two incredible ladies who have been working with brands just like yours to launch innovative products and gain visibility online. Meet Minna Khounlo-Sithep, owner of Lil' Labels, LLC, and Jacqueline Snyder, owner of Designer Consulting Coop. They’re both business experts with years of experience and knowledge. Together, they formed the Product Boss Podcast for high-achieving women who own product-based businesses. One thing their...

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EP221: The Mindset of Strategic Growth with Jess Gebauer and Mary Ann Saville show art EP221: The Mindset of Strategic Growth with Jess Gebauer and Mary Ann Saville

Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

Running a business is a full-time job. There’s so much to keep track of, and it takes serious focus to stay on top of everything. Now imagine running TWO! Introducing, Mary Ann Saville… Mary Ann owns two different businesses, Vedeli Designs, and VDI Jewelry Findings. She started our Strategic Online Sales Accelerator (SOS) at the beginning of this year, and her sales are already up by 40%! She anticipates that the number will be closer to 75-80% by the end of this year. Talk about record growth! When I heard about Mary Ann, I was so inspired, I wanted to get her on the podcast pronto....

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EP220: Building Community and Die Hard Fans Around Your Brand with Chelsea Farmer show art EP220: Building Community and Die Hard Fans Around Your Brand with Chelsea Farmer

Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

If you’re struggling with social media, read on… You can have a strong social media presence and an online community of raving fans without having millions of followers. What’s more valuable than numbers is how you engage with your following and how they engage with each other. Having 100 active followers is so much better than having 1,000 that never say anything. And you don’t need a huge team of social media managers, copywriters, and marketing experts for your online accounts to succeed. With the right strategy, you can build a flourishing community around your brand....

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EP219: Top 10 Takeaways of Our SOS Live Retreat (Success Stories with Designers) show art EP219: Top 10 Takeaways of Our SOS Live Retreat (Success Stories with Designers)

Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

I am just beaming today, m’dear! My team and I just wrapped up our quarterly SOS Live Retreat in NYC… and it was incredible! When I was just getting started in business, it was mastermind sessions with peers that were the most groundbreaking for my professional growth. I think getting together and brainstorming is one of the most valuable things we can do as a community. After all these years, I’m so happy to be hosting a quarterly live retreat for the students in my Strategic Onlines Sales Accelerator program (SOS). I’m still riding the high from working with so many brilliant...

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EP 218:  The Biggest Website Design and Conversion Mistakes Jewelry Designers Make and How to Fix Them show art EP 218: The Biggest Website Design and Conversion Mistakes Jewelry Designers Make and How to Fix Them

Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

Have you ever noticed that grocery store layouts are all pretty much the same? The bakery is near the front, where you’re met with the comforting aroma of fresh bread. The dairy is in the back, so you have to walk through the whole store just to buy milk. The candy is by the register, a tempting and effective upsell.  This is not by accident – in fact, there are professionals who get paid a lot of money to map your journey through the store in a way that gets you to buy more stuff. The psychology of profit has been of interest to owners of grocery stores and supermarkets since, like,...

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EP217: How One Designer Increased Her Sales by 47% After the Tragic Loss of Her Mother with Twyla Dill show art EP217: How One Designer Increased Her Sales by 47% After the Tragic Loss of Her Mother with Twyla Dill

Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

I am constantly blown away by the resilience and creativity from the designers in our community. Twyla Dill is one radiant example. While living in Turkey, Twyla learned how to make Oya, a delicate lace crocheted from thread. With plenty of inspiration, but no background in jewelry, she set to work creating pieces that blended the Turkish lace technique with a modern aesthetic. Eventually, Twyla Dill Designs was born. In April of 2019, Twyla’s second year in business, her mom passed away after years of battling Multiple Sclerosis. Needless to say, it was a tragic loss for Twyla and her...

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EP216: Why Selling at Shows Might be Killing Your Business show art EP216: Why Selling at Shows Might be Killing Your Business

Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

We both know that selling at shows can be back-breaking work, m’dear. And it doesn’t get easier as you get older… trust me. Plus, what would happen to your biz if you had to take a break and couldn’t attend shows? Would it still function and make money while you were away? When I quit my day job to focus on building a business full-time, it was a real struggle. It was impossible for me to walk away because I did not set myself up for success. I realized that I had just created a new job for myself, not a business. Here’s the difference: A job requires you to be constantly working to...

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I am just beaming today, m’dear! My team and I just wrapped up our quarterly SOS Live Retreat in NYC… and it was incredible!

When I was just getting started in business, it was mastermind sessions with peers that were the most groundbreaking for my professional growth.

I think getting together and brainstorming is one of the most valuable things we can do as a community.

After all these years, I’m so happy to be hosting a quarterly live retreat for the students in my Strategic Onlines Sales Accelerator program (SOS).

I’m still riding the high from working with so many brilliant designers to help them plan out their goals and build their dream biz.

So, I thought it would be fun to go over the top 10 takeaways from the event for anyone who couldn’t be there.

Let’s dive right in!