Best of series EP225: How to Make $7,000 or More in 2 Hour Using Facebook Live
Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
Release Date: 11/12/2019
Episode 470: How to Double Your Online Sales in Half the Time
Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
Today’s show is all about doubling your online sales, with a few simple strategies that always work. But before we get to that, a quick message: If you’re serious about increasing your sales in a short period of time, I’m here to help you do that. Our (TYC) is going live on April 30th. TYC is a 12-week sales accelerator. It helps you leverage all of your sales channels and build your revenue by pulling on different aspects of how you sell. If you feel burned out and exhausted from spending every weekend doing shows instead of being with your family, you’re in...
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Encore Episode #422: She's On Track to Triple Her Sales This Year... Here's How She Did It!
Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
Is your jewelry business really just an expensive hobby right now? If you have to make jewelry, but you also have to make it a viable business, today’s episode of the Thrive by Design podcast is for you. Erin Kandoll quit her jewelry business just as the pandemic was starting, because she didn’t think it would ever be able to support her family. She sold all her equipment, got rid of her old inventory… and then stumbled upon Thrive by Design. She listened to a bunch of episodes and enrolled in our Laying the Foundation program. She started seeing results so fast that...
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Episode 469: How Shifting Focus Increased Her Cash Flow and Growth with Antoinette Elizabeth
Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
There are times in your jewelry business where you might have to take a hard pivot to get what you really want. That’s where Antoinette Elizabeth found herself last year, and today on Episode #469 of the Thrive by Design podcast, she shares how she navigated that incredibly tough crossroads in her business. When a huge storm cut off tourism to Antoinette’s location, she knew she had to make a change if her business was going to survive. In this unique episode, Antoinette shares: The conversation with the TYC coaches that gave her the confidence to try...
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Episode 468: How to Leverage In Person Events to Grow Online Sales (and Get 200 New Email + SMS Subscribers in 3 Days)
Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
When was the last time you added 50, 100 or 200 new subscribers to your email list? It might not be intuitive, but every festival, trunk show and trade show you sell at is a goldmine for growing your online sales. And if you have no idea how you would pull those kinds of numbers at a live event, buckle up. Alex Boxall, from Alex Kathlyn Accessories, is a graduate from our last . In this episode of Thrive by Design she shares some of the incredible results she’s seeing in her business after implementing what she learned, like: Having so many people at her next live event that...
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Episode 467: How to Get Loyal Repeat Customers Returning to Buy From Your Website in 90 Days or Less
Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
What would life be like if 80% of your customers came back to buy from your website again… and again… and again? It might sound crazy, but it’s possible! This week on the show we have our Head Coach, the fabulous Chelsea Farmer of HorseFeathers Gifts, here to teach you exactly how she does it. Here’s a sneak peek of what we cover: Why return customer rate is a key number in your jewelry business, and why focusing on this area can create a huge community of ‘true fans’ desperate to buy every time you drop a new collection 4 key strategies Chelsea uses to build a thriving...
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Episode 466: What's Working in 2024 to Increase Your Website Traffic
Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
Want the best 2024 strategies to drive more traffic to your website and sell more online? I’m sharing a bunch of super valuable data and statistics with you that prove how powerful online sales still are when growing your jewelry company (and that show you where to focus your efforts). I also walk you through how to holistically think about all of the different online sales channels available today and how to uplevel your marketing and visibility with some crazy-effective tactics! I talk about: What you need to monitor constantly (so you don’t lose sales) How to increase your...
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Episode 465: 3 Lessons From Instagram and Facebook Crash Last Week
Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
How do you life-proof, recession-proof, and algorithm-proof your jewelry business? Raise your hand if you’re overly reliant on Instagram or Facebook to make sales, and you notice anytime the algorithm shifts or something changes that you see a dip in sales. If that’s the case, it’s time to think a little bit differently about these platforms. We don’t own our followers on Instagram or Facebook, and at any given moment we could lose access to all of those people. I tell you how to use these platforms to grow your business strategically, instead of putting your business in...
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Episode 464: How to Increase Your Perceived Value With Packaging Design
Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
Do you know how to use packaging to increase your product’s perceived value and bring customers back again and again? To make more money and attract more customers, you need a strong brand - and a strong brand is centered around strong packaging design! I interview Kelley Kempe who is the branding and packaging genius behind Hidden Path Creative - a graphic design studio supporting product-based businesses with packaging designs that genuinely represent their brand identity. We talk about: Why 72% of people buy because of packaging Creating recognition and memorability with...
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Episode 463: The Enneagram And Your Business with Hillarie Kay
Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
How do you know that you’re using your strengths and challenges and those of the people you bring into your company to support your business’ growth and success? If you’ve ever wondered how the people you surround yourself with can optimize your growth instead of hinder it, then you need to use this assessment! I interview Enneagram expert Hillarie Kay - a results-driven trainer, entrepreneur, and speaker who uses the Enneagram to support business owners in building teams that thrive. We talk about: Deep diving inside yourself to work out kinks Creating your dream team Ditching...
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Episode #462: 3 Reasons Why You Aren't Attracting The Right Customers
Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
What if you’re not attracting the right customers? If the people walking up to you or meeting you online aren’t your ideal customers, it’s important to understand how to reel those dream ones in. Because if you’re in a sea of the wrong customers and trying to sell to those people, your messaging and everything you’re doing won’t land with them. In the latest episode of the Thrive by Design Podcast, I tell you how to create connections with the right people and ignite a spark that turns them into lifelong buyers of your brand. I talk about: Misconceptions and...
info_outlineI have the amazing Lisa Lehman here from Studio Jewel with me to talk about her very successful Facebook live sale!
The girl made $7,000 in just two hours using Facebook live, like, are you kidding me?
Seriously she’s awesome! She has been in our mastermind for a year and is all signed up for our SOS Accelerator as well.
We love Lisa, and I know you will too once you hear her story!
Listen now to hear all about how she did it.
It’s All About the Pregame
It’s super important to build up anticipation for your event! Social media is an awesome tool to create a buzz. Start posting well in advance and often! Make an event on Facebook and send out invitations. Seriously, people will love it and totally show up on the day of your live sale!
Send out emails! Your email list is another great way to get people excited for a live event. Listen now to get more awesome tips from Lisa for your email list!
Don’t Forget Friends and Family
I hear designers say all the time they want to move past selling to their friends and family. That’s great! However, friends and family can be a huge source of business. They will still show up to events and sometimes spend a ton of money.
Your friends will tell their friends! Make sure your friends and family know about the event. Posting on your personal Facebook can get friends and family engaged. More often than not they’ll totally want to share the deets with their friends too!
Have Fun With It
Going live can be a little scary, I get it! Just remember it’s supposed to be fun. You get to talk with your clients in real time which is so cool! Creating a fun environment will get people excited and allow you to have a stress free live event!
Lisa had her daughter model the pieces, which I think is so great! It adds a personal touch, plus she totally hammed it up and made it really exciting. Lisa also had the sale in her studio.
I think that’s so cool for clients, they get to see where you actually make all your amazing stuff!
These are just a few ways to keep your sale light and playful.