EP268: Here's How to Have the BEST Black Friday - Cyber Monday Promotion This Year
Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
Release Date: 09/08/2020
Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
What would life be like if 80% of your customers came back to buy from your website again… and again… and again? It might sound crazy, but it’s possible! This week on the show we have our Head Coach, the fabulous Chelsea Farmer of HorseFeathers Gifts, here to teach you exactly how she does it. Here’s a sneak peek of what we cover: Why return customer rate is a key number in your jewelry business, and why focusing on this area can create a huge community of ‘true fans’ desperate to buy every time you drop a new collection 4 key strategies Chelsea uses to build a thriving...
info_outline Episode #466: What's Working in 2024 to Increase Your Website TrafficThrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
Want the best 2024 strategies to drive more traffic to your website and sell more online? I’m sharing a bunch of super valuable data and statistics with you that prove how powerful online sales still are when growing your jewelry company (and that show you where to focus your efforts). I also walk you through how to holistically think about all of the different online sales channels available today and how to uplevel your marketing and visibility with some crazy-effective tactics! I talk about: What you need to monitor constantly (so you don’t lose sales) How to increase your...
info_outline #465: 3 Lessons From Instagram and Facebook Crash Last WeekThrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
How do you life-proof, recession-proof, and algorithm-proof your jewelry business? Raise your hand if you’re overly reliant on Instagram or Facebook to make sales, and you notice anytime the algorithm shifts or something changes that you see a dip in sales. If that’s the case, it’s time to think a little bit differently about these platforms. We don’t own our followers on Instagram or Facebook, and at any given moment we could lose access to all of those people. I tell you how to use these platforms to grow your business strategically, instead of putting your business in...
info_outline Episode #464: How to Increase Your Perceived Value With Packaging DesignThrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
Do you know how to use packaging to increase your product’s perceived value and bring customers back again and again? To make more money and attract more customers, you need a strong brand - and a strong brand is centered around strong packaging design! I interview Kelley Kempe who is the branding and packaging genius behind Hidden Path Creative - a graphic design studio supporting product-based businesses with packaging designs that genuinely represent their brand identity. We talk about: Why 72% of people buy because of packaging Creating recognition and memorability with...
info_outline Episode #463: The Enneagram And Your Business with Hillarie KayThrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
How do you know that you’re using your strengths and challenges and those of the people you bring into your company to support your business’ growth and success? If you’ve ever wondered how the people you surround yourself with can optimize your growth instead of hinder it, then you need to use this assessment! I interview Enneagram expert Hillarie Kay - a results-driven trainer, entrepreneur, and speaker who uses the Enneagram to support business owners in building teams that thrive. We talk about: Deep diving inside yourself to work out kinks Creating your dream team Ditching...
info_outline Episode #462: 3 Reasons Why You Aren't Attracting The Right CustomersThrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
What if you’re not attracting the right customers? If the people walking up to you or meeting you online aren’t your ideal customers, it’s important to understand how to reel those dream ones in. Because if you’re in a sea of the wrong customers and trying to sell to those people, your messaging and everything you’re doing won’t land with them. In the latest episode of the Thrive by Design Podcast, I tell you how to create connections with the right people and ignite a spark that turns them into lifelong buyers of your brand. I talk about: Misconceptions and...
info_outline Episode #461 The Power of In-Person Events for Small BusinessThrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
Today we’re talking about the power of live events and how impactful they are for growing your small business! For years, one of my favorite things to do was host events at Flourish and Thrive Academy because of the life-long relationships I made! That’s how some of my best connections and friendships were formed! I haven’t been so excited about a podcast interview in so long because these incredible ladies are going to dive into how powerful events are for your life and business. In the latest episode of the Thrive by Design Podcast, I chat with Allison and Cat - the...
info_outline Episode #460: Building a Community of Ethical Makers with Ethical MetalsmithsThrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
We’re diving into some incredibly important topics about ethical and sustainable jewelry production, making, and sourcing! This is a hot topic that everyone wants to talk about and learn about, so we’re also going to explore the Ethical Metalsmiths Organization. I’ve been on their advisory board for a couple of years, and I just love what they’re doing to mentor designers and create community in a very different way than we do over here at Flourish and Thrive Academy. In the latest episode of the Thrive by Design Podcast, I chat with Jennifer Dawes and...
info_outline Episode #459: Finding Her Creative Flow Later in Life with Estelle VernonThrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
Are you thinking about starting a jewelry business in retirement or have been making jewelry but haven’t gotten serious about selling it to your dream customers? Then today is for you! If you’re interested in learning about how you can make traction in your sixties, seventies, and beyond, you’re going to love this episode. Prepare to meet total badass, Estelle Vernon - a long-time member of the Flourish and Thrive Academy community and breast cancer survivor who shares how she’s navigated her jewelry business for the long haul. We talk about: Being a jewelry fairy godmother. ...
info_outline Episode #458: Growing an Email List and Selling Out of Collections in a Day with Nicole BurchThrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
What if you could just drop a jewelry collection and make $10k in 2 days because you followed a step-by-step roadmap? If that’s a goal of yours, listen to this episode where I interview one of my students, Nicole Burch, who shares her strategy and how she started crafting $10k days for her jewelry business! The mother of a special needs son, a Reiki healer, and an energy worker, she built this jewelry business as a passion and is a graduate of our Laying The Foundation Program. We talk about: How she skyrocketed her social media following from 1,000 to nearly 30,000 in one year (without...
info_outlineToday’s episode is all about planning, plotting, executing, and pulling off a profitable BFCM Trifecta weekend.
BIPOC Mentorship Program https://www.flourishthriveacademy.com/bipocmentor
Ultimate Holiday Sales Machine https://www.flourishthriveacademy.com/ultimate-holiday-sales/?utm_medium=social&utm_source=instagram&utm_campaign=sales+machine
Episode #267 7 Epic Virtual Trunk Show Ideas to Boost Your Holiday Sales https://www.flourishthriveacademy.com/7-epic-virtual-trunk-show-ideas-to-boost-your-holiday-sales/
Episode #178 The Epic Online Promotion Strategy that Brought in $8200 in 4 Days https://www.flourishthriveacademy.com/online-sales-strategy-brought-in-8200-in-4-days/
Best Of Series #2 EP87: How to Build an Email List for Your Jewelry E-Commerce Business https://www.flourishthriveacademy.com/how-to-build-an-email-list-for-your-jewelry-e-commerce-business/