EP202: How to Lean into Your Creative Brilliance to Build a Better Business
Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
Release Date: 05/21/2019
Episode 470: How to Double Your Online Sales in Half the Time
Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
Today’s show is all about doubling your online sales, with a few simple strategies that always work. But before we get to that, a quick message: If you’re serious about increasing your sales in a short period of time, I’m here to help you do that. Our (TYC) is going live on April 30th. TYC is a 12-week sales accelerator. It helps you leverage all of your sales channels and build your revenue by pulling on different aspects of how you sell. If you feel burned out and exhausted from spending every weekend doing shows instead of being with your family, you’re in...
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Encore Episode #422: She's On Track to Triple Her Sales This Year... Here's How She Did It!
Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
Is your jewelry business really just an expensive hobby right now? If you have to make jewelry, but you also have to make it a viable business, today’s episode of the Thrive by Design podcast is for you. Erin Kandoll quit her jewelry business just as the pandemic was starting, because she didn’t think it would ever be able to support her family. She sold all her equipment, got rid of her old inventory… and then stumbled upon Thrive by Design. She listened to a bunch of episodes and enrolled in our Laying the Foundation program. She started seeing results so fast that...
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Episode 469: How Shifting Focus Increased Her Cash Flow and Growth with Antoinette Elizabeth
Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
There are times in your jewelry business where you might have to take a hard pivot to get what you really want. That’s where Antoinette Elizabeth found herself last year, and today on Episode #469 of the Thrive by Design podcast, she shares how she navigated that incredibly tough crossroads in her business. When a huge storm cut off tourism to Antoinette’s location, she knew she had to make a change if her business was going to survive. In this unique episode, Antoinette shares: The conversation with the TYC coaches that gave her the confidence to try...
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Episode 468: How to Leverage In Person Events to Grow Online Sales (and Get 200 New Email + SMS Subscribers in 3 Days)
Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
When was the last time you added 50, 100 or 200 new subscribers to your email list? It might not be intuitive, but every festival, trunk show and trade show you sell at is a goldmine for growing your online sales. And if you have no idea how you would pull those kinds of numbers at a live event, buckle up. Alex Boxall, from Alex Kathlyn Accessories, is a graduate from our last . In this episode of Thrive by Design she shares some of the incredible results she’s seeing in her business after implementing what she learned, like: Having so many people at her next live event that...
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Episode 467: How to Get Loyal Repeat Customers Returning to Buy From Your Website in 90 Days or Less
Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
What would life be like if 80% of your customers came back to buy from your website again… and again… and again? It might sound crazy, but it’s possible! This week on the show we have our Head Coach, the fabulous Chelsea Farmer of HorseFeathers Gifts, here to teach you exactly how she does it. Here’s a sneak peek of what we cover: Why return customer rate is a key number in your jewelry business, and why focusing on this area can create a huge community of ‘true fans’ desperate to buy every time you drop a new collection 4 key strategies Chelsea uses to build a thriving...
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Episode 466: What's Working in 2024 to Increase Your Website Traffic
Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
Want the best 2024 strategies to drive more traffic to your website and sell more online? I’m sharing a bunch of super valuable data and statistics with you that prove how powerful online sales still are when growing your jewelry company (and that show you where to focus your efforts). I also walk you through how to holistically think about all of the different online sales channels available today and how to uplevel your marketing and visibility with some crazy-effective tactics! I talk about: What you need to monitor constantly (so you don’t lose sales) How to increase your...
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Episode 465: 3 Lessons From Instagram and Facebook Crash Last Week
Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
How do you life-proof, recession-proof, and algorithm-proof your jewelry business? Raise your hand if you’re overly reliant on Instagram or Facebook to make sales, and you notice anytime the algorithm shifts or something changes that you see a dip in sales. If that’s the case, it’s time to think a little bit differently about these platforms. We don’t own our followers on Instagram or Facebook, and at any given moment we could lose access to all of those people. I tell you how to use these platforms to grow your business strategically, instead of putting your business in...
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Episode 464: How to Increase Your Perceived Value With Packaging Design
Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
Do you know how to use packaging to increase your product’s perceived value and bring customers back again and again? To make more money and attract more customers, you need a strong brand - and a strong brand is centered around strong packaging design! I interview Kelley Kempe who is the branding and packaging genius behind Hidden Path Creative - a graphic design studio supporting product-based businesses with packaging designs that genuinely represent their brand identity. We talk about: Why 72% of people buy because of packaging Creating recognition and memorability with...
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Episode 463: The Enneagram And Your Business with Hillarie Kay
Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
How do you know that you’re using your strengths and challenges and those of the people you bring into your company to support your business’ growth and success? If you’ve ever wondered how the people you surround yourself with can optimize your growth instead of hinder it, then you need to use this assessment! I interview Enneagram expert Hillarie Kay - a results-driven trainer, entrepreneur, and speaker who uses the Enneagram to support business owners in building teams that thrive. We talk about: Deep diving inside yourself to work out kinks Creating your dream team Ditching...
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Episode #462: 3 Reasons Why You Aren't Attracting The Right Customers
Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
What if you’re not attracting the right customers? If the people walking up to you or meeting you online aren’t your ideal customers, it’s important to understand how to reel those dream ones in. Because if you’re in a sea of the wrong customers and trying to sell to those people, your messaging and everything you’re doing won’t land with them. In the latest episode of the Thrive by Design Podcast, I tell you how to create connections with the right people and ignite a spark that turns them into lifelong buyers of your brand. I talk about: Misconceptions and...
info_outlineThe amazing thing about designers is we’re each so unique…
It's so cool how you don’t have to be a certain way to succeed in this industry.
As I’ve really gotten to know my own gifts and talents, I’ve realized something…
I’m pretty much TERRIBLE at 90% of the things you need to do in business. But the other 10% I’m totally brilliant at!
And that’s okay… because I can get support in the areas where I need it. And when I stay in my zone of brilliance, I’m going to do more than anyone else could in those areas.
The same goes for you.
You’re going to have even more success when you figure out your particular brand of brilliance… and stop trying to be good at everything.
I’m talking finding that special sparkle only YOU have.
Once you figure out what that is – you can leverage it. And when you leverage it, suddenly business is going to totally change for you.
Things will get easier. Decisions will come more naturally. You’ll feel more turned on in and by your work.
But what if you don’t know what it is?!?!?!
Well, I have some good news for you. If you head over to FlourishThriveAcademy.com/brilliance you can take our Jewelry Brand Brilliance Factor Quiz. It takes literally less than a minute.
Do it now before you keep reading or before you listen to this week’s episode!
Because the content and tips we have for you today are going to be 10 times more powerful when you know your brilliance factor.
Today we’re going to be talking about how you can use that special gift to your advantage. So you can stop fighting your natural tendencies in business and learn to use them… and then get the right support built up around you!
There's this myth about the “starving artist syndrome,”… And I don't believe artists should be starving! They just need to tweak the way they think about their creativity and lean into that to build better businesses.
Creativity is the number one most important thing you have to help make you money in your business! We are so gifted as creative thinkers…
As I’ve been investigating and learning through helping others grow their businesses, I’ve discovered that there are basically 6 types of creative zones of brilliance.
The really cool thing is that this goes beyond just jewelry design…
Even if you’re a fashion or accessories designer… heck, even if you’re making dog treats – this is going to apply to you!
So be sure to hop on over to FlourishThriveAcademy.com/brilliance to take the quiz, and then listen to this week’s podcast so you can learn the best tools to take full advantage of your gifts.