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EP203: What YOU Need to Know in 2019 About the Current Wholesale Climate

Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

Release Date: 05/28/2019

EP221: The Mindset of Strategic Growth with Jess Gebauer and Mary Ann Saville show art EP221: The Mindset of Strategic Growth with Jess Gebauer and Mary Ann Saville

Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

Running a business is a full-time job. There’s so much to keep track of, and it takes serious focus to stay on top of everything. Now imagine running TWO! Introducing, Mary Ann Saville… Mary Ann owns two different businesses, Vedeli Designs, and VDI Jewelry Findings. She started our Strategic Online Sales Accelerator (SOS) at the beginning of this year, and her sales are already up by 40%! She anticipates that the number will be closer to 75-80% by the end of this year. Talk about record growth! When I heard about Mary Ann, I was so inspired, I wanted to get her on the podcast pronto....

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EP220: Building Community and Die Hard Fans Around Your Brand with Chelsea Farmer show art EP220: Building Community and Die Hard Fans Around Your Brand with Chelsea Farmer

Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

If you’re struggling with social media, read on… You can have a strong social media presence and an online community of raving fans without having millions of followers. What’s more valuable than numbers is how you engage with your following and how they engage with each other. Having 100 active followers is so much better than having 1,000 that never say anything. And you don’t need a huge team of social media managers, copywriters, and marketing experts for your online accounts to succeed. With the right strategy, you can build a flourishing community around your brand....

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EP219: Top 10 Takeaways of Our SOS Live Retreat (Success Stories with Designers) show art EP219: Top 10 Takeaways of Our SOS Live Retreat (Success Stories with Designers)

Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

I am just beaming today, m’dear! My team and I just wrapped up our quarterly SOS Live Retreat in NYC… and it was incredible! When I was just getting started in business, it was mastermind sessions with peers that were the most groundbreaking for my professional growth. I think getting together and brainstorming is one of the most valuable things we can do as a community. After all these years, I’m so happy to be hosting a quarterly live retreat for the students in my Strategic Onlines Sales Accelerator program (SOS). I’m still riding the high from working with so many brilliant...

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EP 218:  The Biggest Website Design and Conversion Mistakes Jewelry Designers Make and How to Fix Them show art EP 218: The Biggest Website Design and Conversion Mistakes Jewelry Designers Make and How to Fix Them

Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

Have you ever noticed that grocery store layouts are all pretty much the same? The bakery is near the front, where you’re met with the comforting aroma of fresh bread. The dairy is in the back, so you have to walk through the whole store just to buy milk. The candy is by the register, a tempting and effective upsell.  This is not by accident – in fact, there are professionals who get paid a lot of money to map your journey through the store in a way that gets you to buy more stuff. The psychology of profit has been of interest to owners of grocery stores and supermarkets since, like,...

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EP217: How One Designer Increased Her Sales by 47% After the Tragic Loss of Her Mother with Twyla Dill show art EP217: How One Designer Increased Her Sales by 47% After the Tragic Loss of Her Mother with Twyla Dill

Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

I am constantly blown away by the resilience and creativity from the designers in our community. Twyla Dill is one radiant example. While living in Turkey, Twyla learned how to make Oya, a delicate lace crocheted from thread. With plenty of inspiration, but no background in jewelry, she set to work creating pieces that blended the Turkish lace technique with a modern aesthetic. Eventually, Twyla Dill Designs was born. In April of 2019, Twyla’s second year in business, her mom passed away after years of battling Multiple Sclerosis. Needless to say, it was a tragic loss for Twyla and her...

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EP216: Why Selling at Shows Might be Killing Your Business show art EP216: Why Selling at Shows Might be Killing Your Business

Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

We both know that selling at shows can be back-breaking work, m’dear. And it doesn’t get easier as you get older… trust me. Plus, what would happen to your biz if you had to take a break and couldn’t attend shows? Would it still function and make money while you were away? When I quit my day job to focus on building a business full-time, it was a real struggle. It was impossible for me to walk away because I did not set myself up for success. I realized that I had just created a new job for myself, not a business. Here’s the difference: A job requires you to be constantly working to...

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EP215: Exactly what to Do, Ditch, or Delegate to Scales your Sales show art EP215: Exactly what to Do, Ditch, or Delegate to Scales your Sales

Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

What makes a jewelry designer successful? Is it talent? Hard work? Luck? Not even close! If being talented and working hard was all it takes to make it in the jewelry biz… most jewelry designers would be successful. In-demand designers succeed because they know what to do, ditch, and delegate to scale sales and work on their business. This is much easier said than done! You might catch yourself thinking, “No one else can do what I do.” But… that’s just not true m’dear! Like many designers, I didn’t want to let go of production when my business started taking off. My mind changed...

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Best of Series EP90: 10 Content Creation Ideas to Promote Your Next Jewelry Collection Launch show art Best of Series EP90: 10 Content Creation Ideas to Promote Your Next Jewelry Collection Launch

Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

Are you struggling to come up with content ideas for your brand? I’m here to help… When someone buys from you, it’s your chance to build a relationship and gain a loyal customer. Content is an empowering way to do that – and it can be repurposed over and over! I know, I know… You (like many designers) are probably thinking “I don’t know what to write! I don’t know how to write! What do I do?!” Okay, take a deep breath. Making content is actually pretty simple once you get the hang of it! But I get why it’s so intimidating! When I was starting out, the thought of making...

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More Episodes

This week is Robin’s birthday!

I’m so excited to be chatting with her about the rapidly changing world of wholesale…

Robin is our go-to girl in this department… She’s our wholesale and sales expert. And in the 7 years since we started Flourish & Thrive Academy, this part of our industry has been changing nonstop…

But lucky for us, Robin is up on all of these changes…

So whether you’re about to dive into wholesale for the first time or you’re navigating the ins and outs of consignment or sell and return – we’ve got you!

These days, it can feel like the financial pressure is 100% on designers. Especially in wholesale.

It may have you wondering… Is wholesale even worth it anymore? Can you really survive and make a good living with this model?

The fact is, it's totally possible! But only if you’re staying on top of what’s working TODAY.

In this week’s podcast episode, we’re covering everything you need to know to stay relevant in wholesale.

In order to succeed in wholesale, you have to build great relationships with your buyers…

Relationations are truly at the core of any working wholesale model. You want to make things easy for the people you work with…

This can mean providing them high-quality images that make promoting your work simple.

It can mean checking in regularly or scheduling annual visits to each of your buyers.

It can even start as early as simply following and engaging with your dream stores on Instagram.

The more you build relationships and connections, the more success you’ll have with wholesale.