Episode #013: How to Create Perfect Content for Your Ideal Audience with Helen Munshi
Release Date: 07/22/2019
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Welcome to Episode 13 of #TrueJoyRevolution. Today I am chatting with Brand Strategist, Helen Munshi, The Start-Up Studio!
Helen has worked with hundreds entrepreneurs to create a business strategy to target their ideal audience with incredible content.
This conversation is filled with so much wisdom! We chatted about your niche - speaking to just one person, the content that will help solve their problems and come back for more, the perfect place for your content, reusing content across mediums, and sticking to just one focus.
Helen shares IT ALL in this podcast. Content is so important to your business, but can be the most overwhelming. She breaks it down so it is simple for you and for your clients to consume and get the most out of.
If you are new to business or have a business that isn’t growing fast, listen to this podcast! It will bring you right back to the simple tips to get you the results you are looking for.
Powerful Insights from Helen:
“Everything in business any success you have, any sales, literally anything, anyway you represent yourself out in the world starts with content. Everything in your business starts with content.”
“There are very few unique businesses in the world anymore.... the reason someone will buy from you is because of you. So when you start to try to hide who you are behind someone else’s voice or strategy, or way of doing things, or style or anything, that’s when you don’t connect with your audience.”
“ Become a value contributor not a noise creator.”
“Figuring out the perfect business idea... is about figuring out what your skills are, what you’re interested in, and what you’re passionate about, and what your clients might want...you’ve got these three big areas and there is this perfect overlap in the middle of all of those which is where your niche is.”
“Consistency is everything in content. It’s everything in business.... it is literally what will make or break your business. Anything you do once or twice just doesn’t impact.”
“Content is your value. It is your way to get your value out of your head and into the world..it’s very rare for people to just come to your website and just buy something because it’s what they want... people want more of an experience when they buy something...they need to understand who you are, what you’re about, whether they like what you’re about....and the way to do that is through your content.”
Here is what we discuss in the episode:
- We talk about what content really is as a business owner and why it’s so important for an entrepreneur to understand content.
- Why you need to niche down and speak to one specific audience.
- How your content can stand out in the crowded social media space.
- How to figure out what your niche is.
- How to cut out the noise you find on social media and Pinterest on what to do first/next
- How to choose the platform to share your content.
- How to reuse the content you create on multiple platforms
- The importance of reviewing your content and asking key questions to make sure it’s right for you and your audience.
Free Resource provided by Helen to help guide you to creating the perfect content
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