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Google’s New Core Web Vitals: What Manufacturers Need To Know & How To Be Prepared

Smarter Building Materials Marketing

Release Date: 06/28/2021

Closing the Gap With Data: How Manufacturers Can Capture More Leads show art Closing the Gap With Data: How Manufacturers Can Capture More Leads

Smarter Building Materials Marketing

Data is one of the first things that gets neglected in a busy business. Not everything is a numbers game, but if you’re a manufacturer and aren’t capturing data on your sales and marketing efforts, you’re missing out. 

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How Sustainability Can Increase Building Materials Sales show art How Sustainability Can Increase Building Materials Sales

Smarter Building Materials Marketing

Is it possible to be a sustainable manufacturer and stay ahead in today’s construction industry? Here’s how one lumber company’s zero waste business practices are helping them drive more profit.

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How One Manufacturer Uses Video Marketing To Increase Awareness & Leads show art How One Manufacturer Uses Video Marketing To Increase Awareness & Leads

Smarter Building Materials Marketing

Video content will be a must-add to your marketing plans after listening to this episode, so get ready. We talked about video marketing strategies with a manufacturer and there’s one surprising tip we want to share with you.

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How Manufacturers Can Use Web Data To Drive Company Wide Decisions show art How Manufacturers Can Use Web Data To Drive Company Wide Decisions

Smarter Building Materials Marketing

Data helps us connect the dots between the different parts of an organization, whether that's product development, marketing, sales or customer service. Data plays a bigger role in a lot of the decisions that today’s manufacturers make.

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How Images & Video Can Improve Conversions & Sales For Building Materials Manufacturers show art How Images & Video Can Improve Conversions & Sales For Building Materials Manufacturers

Smarter Building Materials Marketing

One of the most overlooked parts of the sales process for manufacturers is the visual component to the purchasing decision. If you’re planning out your marketing content for next year, it’s time to prioritize — and imagery is a great place to start when it comes to boosting your sales.

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How To Improve Building Materials Sales to Commercial Architects show art How To Improve Building Materials Sales to Commercial Architects

Smarter Building Materials Marketing

Want a pipeline that fills itself? This week, we talked with an expert in business development on how manufacturers create a pipeline that's constantly full with commercial architects, without actually having to generate a lot of outbound activity. 

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Social Media ROI: How Building Materials Companies Can Determine Success show art Social Media ROI: How Building Materials Companies Can Determine Success

Smarter Building Materials Marketing

The question we get asked most often is about social media and its ROI. So this week’s episode is all about the strategies and tactics we use to help building materials manufacturers succeed in the digital world. If you’re trying to level up your social media presence, stay tuned. 

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How Manufacturers Can Get Builders To Try New Products show art How Manufacturers Can Get Builders To Try New Products

Smarter Building Materials Marketing

What’s getting builders to switch the products they typically build with? While builders and other construction professionals aren’t known to adopt new products or materials readily, we’re finding that behavior has started to shift. This week’s episode explores why.

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From Garage to Global: How To Build a Winning Building Materials Brand show art From Garage to Global: How To Build a Winning Building Materials Brand

Smarter Building Materials Marketing

Growing a building materials brand is about the story you’re telling. The better the story, the greater the sale. But what if you’ve got a few different audiences? What should your brand’s story sound like then? Let’s find out from a company that began their story from the ground up.

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Content Marketing for Pros: What Contractors & Installers Want From Manufacturers show art Content Marketing for Pros: What Contractors & Installers Want From Manufacturers

Smarter Building Materials Marketing

This episode is an exploration of the professional installer and trade industry and what they want from building materials manufacturers. Plus, what does the future of the trades look like? And how can manufacturers ensure that their future is a little brighter?

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If you’re a building materials manufacturer with a website, then pay attention to this week’s episode. Google is rolling out an algorithm update that's going to impact everybody's digital presence, and we dive into how you can improve your SEO and Google rankings, and stay ahead of these major changes.