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107: Guiding a Team to Take Your Customer's Perspective with Tim Bay

Voice of Influence: Message-Driven Leadership

Release Date: 09/16/2019

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Tim Bay is the Head of Digital Marketing at Fellowes Brands where he is responsible for building comprehensive strategies and programs to drive greater brand awareness, increased engagement, and profitable growth via digital channels.

Before joining Fellowes, Tim had accumulated 20+ years of B2C and B2B digital marketing leadership experiences in roles such as Vice President of Digital Marketing at Wilton Brands and Co-Founder of Shay Digital, an internet marketing consultancy where he developed and executed online strategies for a wide breadth of organizations.

In this episode, Tim discusses what he does in his current role, the common challenges he sees between digital marketing agencies and their clients, the balance between automation and utilizing actual people, the role empathy plays in how you market to your consumers, how to integrate empathy in all aspects of your business, and more!