115: Navigating the People Side of Marketing with Vanessa Yeh
Release Date: 11/11/2019
Voice of Influence
Jeff Henderson is an entrepreneur, speaker, pastor, author, and business leader.
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Stacy Tuschl started her own business at the age of 18 in her parents’ backyard and turned that into a multimillion-dollar company that she still runs today.
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I’m incredibly excited to introduce you to Rosanne Moore. Rosanne is my Communication Strategist and the producer of this podcast.
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Angelique Rewers is the CEO of The Corporate Agent and she is “the undisputed champion at helping small businesses land big clients” according to Inc. Magazine.
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Vanessa Yeh has ten years of experience in brand building and integrated marketing and is currently the Director of Marketing at Ascent, a high-tech B2B startup serving financial services.
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Porschia Parker is the founder and CEO of Fly High Coaching and the Millennial Performance Institute.
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Heather Hansen is a trained mediator and has spent 20 years as a trial attorney.
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Dr. Nancy Gordon is a Chairperson and Associate Professor of the Graduate Department of Counseling, Leadership and Expressive Arts at Salve Regina University.
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Brian Dixon is a podcaster, conference speaker, and business coach who is passionate about helping messengers create a sustainable business through growing their platform and creating compelling online courses.
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Kerri Konik is a leading expert, consultant, and speaker on how to catalyze the emotional bonds between customers, brands, and companies to increase revenue, value retention, and advocacy.
info_outlineVanessa Yeh has ten years of experience in brand building and integrated marketing. Vanessa is a creative and entrepreneurial storyteller who is passionate about leveraging strategy, creativity, technology, and human connectedness to form a powerful brand story across multiple mediums.
Vanessa previously served as the Vice President of Brand Marketing and Communications at 1871, an internationally recognized incubator for tech startups in Chicago. She is currently the Director of Marketing at Ascent, a high-tech B2B startup serving financial services.
In this episode, Vanessa discusses how losing out on her dream mistake because of a simple mistake led her into marketing, how the storytelling skills she learned working in Hollywood helps in her marketing career, why customer service should be a team effort across the entire company, her advice for adopting this mindset in an organization, why she utilizes “win-lose meetings”, the importance of understanding your co-workers’ struggles and appreciating their work, why we need a diversity of values and opinions in the workplace, her predictions for future trends in marketing, and more!