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MP TV with Matt Plapp - The Importance of Telling Your Story

MP TV with Matt Plapp

Release Date: 10/18/2022

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MP TV with Matt Plapp

In 2016, my business coach said I should hire a cameraman to catch the journey of my biz. Fast forward seven years and now there's an entire media team dedicated to making me look good online! Today on MPTV we have Peter Glenn in-studio – he’s like the puppeteer controlling everything Matt Plapp does across social platforms. Tune into this episode as we explore what Pete has learned so far and how AI is helping him make life easier (and maybe even turn Matt into a genius).

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MP TV with Matt Plapp

Are you a restaurant owner? Then pay attention! If we've learned anything from recent visits to local restaurants, it's that an extra set of eyes can make all the difference. Making sure your establishment pays close attention to even its tiniest details is essential for making guests feel comfortable and welcome - after all, no one wants their meal interrupted by someone else’s mess.   Let this MP TV episode serve as motivation; don't let something small go unnoticed in your business – because customers notice everything.   For more restaurant marketing content check out my...

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MP TV with Matt Plapp

As a restaurant marketing expert, I've spoken to hundreds of owners about their greatest frustrations. Did you know that the same 3 obstacles surface over and over? Low sales, low profits, and difficulties finding quality employees - sound familiar?  The truth is these problems all have one potential solution in common: building customer loyalty! Restaurants want more repeat customers but often fail at retaining them for multiple visits. That's why if restaurants can establish loyal patrons as part of their core business model they are likely to see an uptick in both sales AND...

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MP TV with Matt Plapp

I recently experienced a wave of interest and attention after going viral on TikTok for something unrelated to what I offer. I'm a restaurant marketer, but my viral video had nothing to do with food - it was just me wearing an orange sweater and talking about not receiving a bag at best buy. It didn't take long for the Internet to notice and start talking about my look. The interest generated from my viral TikTok video was incredible and drove a huge amount of conversation and attention to my business. I was able to leverage this newfound attention and use it to attract more customers. In this...

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MP TV with Matt Plapp

We rounded off the Florida Restaurant and Lodging show with a great MP TV! I had an amazing conversation with David "Rev" Ciancio, restaurant marketing specialist and independent restaurateur. We delved into strategies that can aid single-unit restaurants to build success comparable to franchises as well as how to spend a modest budget for maximum reach in today's competitive market. Furthermore, Rev shared his wisdom on what elements will help small eateries maximize their potential customer base. Tune in - there was much more revealed exclusively tailored towards helping independent...

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MP TV with Matt Plapp

MP TV is on the road again and this time we're coming at you from Orlando Florida with my man Zack Oates, the CEO of Ovation!   We dive into: What Ovation is and what they provide for their clients. The impact negative reviews online can have on a restaurant. How to handle negative reviews, and get them off the internet. The importance of responding to all reviews, including positive reviews! Much more.   For more restaurant marketing content click the links below:

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A podcast guest so LEGIT I had to bring him back on for another episode! That's right, I'm talking about Luis Certified Legit! Luis is one of the two hosts of America's Best Restaurants, and in this podcast, we go into some of the pre-episode rituals Luis practices before filming an episode! He's a firm believer in experiencing the restaurant like a civilian and strategically DOESN'T look up a restaurant online before visiting. This might sound counterintuitive but Luis says this gives him a more genuine reaction to incredible restaurant owner stories! For more restaurant marketing content...

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MP TV with Matt Plapp

I got to sit down with the owner of Downtown Flavortown and talk about how the concept of delivering an amazing food experience and entertainment can be combined in a tourist destination! Typically arcade-style restaurants don't have amazing food and restaurants don't have games! Downtown Flavortown has tweaked its approach to offer both of these in one great experience, and having Guy Fieri's name attached just gives it a prestige that other restaurants in this market cannot offer!   For more restaurant marketing content check out my channels linked below:

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MP TV with Matt Plapp

Details matter! Today I'm going to share with you a few quick stories about while you may think your business is tight, a few loose ends can make all the difference. I recently noticed that a restaurant local to me had some issues... in their bathroom. not a major problem but it was a little dirty. I bring this up because you need to have an eye for these things, but sometimes it takes an outside eye to notice little things that you might overlook on a daily basis. For more Matt Plapp content click the links below:  

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On the road again but this time MP TV is in Las Vegas! This special episode is taking place at a real estate conference but my guest, Sharon McCormick, and I are both from Cincinnati! Not only that but we both worked in radio, and went to the same high school. In this episode, we discuss how companies are still focused on major media outlets for advertising! It's 2022, and radio/tv are not your only options! Social media platforms are searchable and more relevant in today's media landscape, AND you can control the messaging! 

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In this episode of MP TV, we take another look at the importance of telling your story! I kick this episode with a saying that Guy Fieri recently told me: "Music sounds different when you know the story of the band, and food tastes better when you know where it came from". That quote has stuck with me for a couple of months now and I think it's time we explain how useful it can be for your restaurant or business! Tell Your Story!