Public Relations for Business Owners with Jim James

Do you have good communication engagement with your customers? Do you know the importance of having public relations for your business? Do you want to know how to turn your customers into evangelists of your business? 

Having good public relations is a must if you want to increase your chances of getting higher sales, more customers, and better engagements in your business. Public relations is one of the key factors to the growth of your business as well and helps turn one-time buyers into loyal customers! 

Jim James is an international entrepreneur who founded the EASTWEST Public Relations Group in Singapore in 1995. 

In this episode, Jim shares the value of having good connections with your customers and listening to their needs as a business. He also shares the importance of having public relations as to increase engagement in your business and the satisfaction of your customers towards your business or product. 

 

What you will learn from this episode: 

• Discover the importance of giving value to public relations for your business and its growth 
• Learn how to improve your public relations by listening and conveying one message that has meaning and value to your customers instead of multiple 

• Find out how to know and analyze the different audience groups in your business and how to address their needs as customers by giving the right message 

 

“Often they should stop talking, and start listening.” 

-Jim James 

 

 

Topics Covered: 

01:43 - Jim defines his ideal client 

02:03 - Problem that Jim solves for his clients: Identifying the different audience groups and how to engage or communicate messages that fit the needs of those audience groups 

02:41 - Knowing which part of their business to communicate, why focusing on the problem of your business and having one message is important for you and your customers 

03:32 - One of the common mistakes is business owners either aren’t focused on what really is the problem and says tons of things or says nothing at all 

04:37 - Jim’s valuable free action: “Take your phone, and take one minute, time yourself, and record your proposition as if you were speaking to an audience. One minute, and then play it back to yourself. And if you can, write it down and read it to yourself.” 

05:17 - Jim’s valuable free resource: Go to http://www.speak-pr.com/ to access the toolset 

06:00 - Concept Alert: Verne Harnish: Rockefeller Habits 

06:52 - Question that should have been asked to Jim: What should people stop doing? 

 

Key Takeaways: 

“Take your phone, and take one minute, time yourself, and record your proposition as if you were speaking to an audience. One minute, and then play it back to yourself.” - Jim James 

“So, companies have got three different audience groups, they've got their internal, and they've got their external, and they've got their partners. They need different messages for each group. - Jim James 

“And I'd say, they probably do, stop talking for a moment, and listen first, and then understand what their audience is really needing from them, and only then to proceed with sharing their message. - Jim James 

 

 

People / Resources Mentioned: 

• Verne Harnish: Rockefeller Habits 

 

 

Ways to Connect with Jim James: 

• Website: https://www.eastwestpr.com/ 
• LinkedIn: https://www.linkedin.com/in/jamesjim/ 

 

Ways to Connect with Howard Whiteson: 

• Website: http://www.wealthwithoutborders.net    
• Podcast: https://wealthwithoutborders.net/podcast/  
• LinkedIn: https://www.linkedin.com/in/howardwhiteson