Never Underestimate the Power of Social Media with Nadezhda Bukina
Wealth Without Borders Podcast
Release Date: 07/19/2021
Reducing Friction between East and West with David Thomas
Wealth Without Borders Podcast
Doing business in Asia isn’t a piece of cake, especially for Western entrepreneurs who got used in Western culture. There’s just a lot of differences on the way businesses works from the legal backbone and the clients. Do you want to learn how you can effectively deal with the challenges of doing business in Asia – primarily in China, and be a successful entrepreneur who is able to build long term relationships with Asian communities? Be guided as David treats you with the knowledge you’ll need to reduce this friction between business cultures of the West and East. David Thomas is a...
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Never Underestimate the Power of Social Media with Nadezhda Bukina
Wealth Without Borders Podcast
How do you deal with the lack of cultural awareness when it comes to your business’ expansion in a land that is foreign from yours? Putting in efforts and sacrificing things as you spend time marketing your company indeed bring disappointment and apathy once everything fails to work. There’s this sadness of missing an opportunity that could have brought you to wonderful heights, but have you ever given it a try to consult the right professional for an effective marketing style? In today’s time, we’re surrounded by a never-ending cycle of continuously modernizing tactics. It’s a must...
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From Overwhelm to Clarity with Maria Pastorelli
Wealth Without Borders Podcast
Are you in a state of overwhelm where you feel like you are in no possession of enough time to get things done? We are taught that being busy is good for us and the things that what we do, but in contrary, it isn’t actually the case at all times. Do you want to free yourself from the suffocating area being overwhelmed makes you feel? Do you want to know how you can finally switch from overwhelm to the beautiful experience of clarity? Sit back and relax as Maria treats you with a gift today! Maria Pastorelli has lived in China for the past 11 years, 10 of which have been spent in the coaching...
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Advising Foreign Companies on Risk in China with Ann Sophie De Meester & Art Dicker
Wealth Without Borders Podcast
Doing business in China when you’re from a foreign country could be one of the most confusing yet colorful experiences you could have in life. There’s no black and white on what’s legal and not. It is like a huge gray area with no fixed answers to what exactly is fit for you to do. Do you want to learn how you can reduce risks you can face while you’re on your journey towards a successful venture? Don’t you have an idea how foreign advisers can help you but is curious on how beautiful they can transform you and your business into? Ann Sophie De Meester is a...
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Jean-Yves Laguillez, Emotion Digital Co-founder
Wealth Without Borders Podcast
Are you an entrepreneur who is from a Western country but has recently decided to enter the Chinese market? Are you eager to do business in China but knows nothing about the how-to’s? Do you want to know how you can be successful in entering China and its unique market? Listen as our guest for today guides you towards your dream success. Jean-Yves Laguillez is an authentic China expert. He is a C-level Executive, has a very strong experience in developing businesses, marketing strategy, and sales strategy, and has been leading companies in China and the Asia zone for 10 years. In this...
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Shenzhen Art Community Leader with Gloria Carnevale
Wealth Without Borders Podcast
Are you an artist or an art enthusiast who is looking for a platform where you can gain inspiration and encouragement as you dive deeper into the world of art? Do you want to know someone who works on connecting artists in various locations and be involved in art discussions? Are you eager to start a new journey towards the beauty of art and how it benefits the world? Join us as Gloria gifts you with a treat today. Gloria Carnevale is an artist, designer, educator, curator and speaker who has lived and worked in Shenzhen for the past nine years. She is a founding member of...
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Investing in the Future of Makgeolli with Julia Mellor
Wealth Without Borders Podcast
The continuously growing industry of Korean alcohol in both local and overseas communities has been a trend for years now, especially because of the exposure it gets locally. Are you one of those people who have always been interested with Korean alcohol, but there’s not many resources for you to use in order to brew? Do you have access to resources that will give you a taste of what Korean alcohol is like, but you’re having a hard time understanding what the text on the bottles says? If you’re here to learn more about Korean alcohol and its...
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Empowering Online Sellers with their Sourcing and Shipping from China with Simon de Raadt
Wealth Without Borders Podcast
The work of drop shipping is quite complex. Many are drawn, but few are chosen. That’s how it goes for them. Do you want to enter the exciting world of drop shipping and get the job right? Are you sick of dealing with customers’ complaints and poor reviews? Do you want to take a step towards a better ecommerce practice? Listen and experience it all with Simon de Raadt! Simon de Raadt is the Vice President of Business Development Europe at HyperSKU. Having lived in China since 2011, he is an experienced executive in cross-border trade and eCommerce logistics. In...
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Embracing the Differences with Ian Mote
Wealth Without Borders Podcast
Are you guilty of being stuck at a certain place because you’re afraid of the differences you would experience when things change? Don’t you know that it only takes adaptability and you – being willing to embrace a culture – to take a step forward towards embracing differences? Will you take this chance to step out of your shell and explore the wonders you didn’t know you could be? Will you be brave enough to take the risk and live life in all the colors that exist? Ian Mote has been an expat for close to 20 years now. He spent time going around Hong...
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From Tai Chi to International Businesswoman with Kathy De Leye
Wealth Without Borders Podcast
Are you a Chinese e-commerce seller who wants to sell in Europe, on local e-commerce places and Amazon? Do you experience tax difficulties and struggle with language barriers? Do you want to learn how you can turn your small business into a multimillion enterprise? Listen to this treat, that will surely be of great help to you. Opening a business in a foreign country confronts people with many conflicts. Whether it be laws, traditions, and the how to’s, it is important to know the smallest details whenever you plan...
info_outlineHow do you deal with the lack of cultural awareness when it comes to your business’ expansion in a land that is foreign from yours?
Putting in efforts and sacrificing things as you spend time marketing your company indeed bring disappointment and apathy once everything fails to work. There’s this sadness of missing an opportunity that could have brought you to wonderful heights, but have you ever given it a try to consult the right professional for an effective marketing style?
In today’s time, we’re surrounded by a never-ending cycle of continuously modernizing tactics. It’s a must that you keep yours updated, but that’s a piece of cake now as Nadia is here to give you a treat!
Nadezhda Bukina is a marketing professional from Kazakhstan who came to China 3 years ago. Fast forward to today, she is a CEO of social media and marketing agency in Hangzhou, the 'Silicon Valley' of China.
In this episode, Nadia talks about the power of social media with regards to bringing your business into successful heights. Here, she mentions the mistakes that hinder you from achieving your goals in the corporate world, and also shares ways on how you can overcome the discouraging effects of your downfalls.
What you will learn from this episode:
- Know how cultural gaps affect your performance and emotions towards your business
- Discover why it’s a mistake to try and solve everything by yourself without asking for a professional’s advice first
- Find out how powerful social media is with regards to boosting and expanding your business’ growth both in China and the world
“Constantly audit the accounts that you have and efforts that you make and see if they bring the necessary return on investment. Sometimes, we just get too caught up into investors; business-wise, it’s not the best decision.”
– Nadezhda Bukina
Topics Covered:
01:41 – Nadia describes her ideal clients.
02:17 – Problem she solves for her clients: The cultural gap of not having the cultural perception and heritage of the locality where they want to expand a business.
03:27 – The typical symptoms: The discouragement and apathy towards having the efforts wasted into a missed opportunity.
04:29 – The mistakes: Not asking advice from professionals, not researching, and rushing into decisions without a strategy.
05:13 – Nadia’s Valuable Free Action: “Constantly audit the accounts that you have and efforts that you make and see if they bring the necessary return on investment.”
05:52 – Nadia’s Valuable Free Resource: Traditional Excel, Power BI, and any analytical tool that keeps you updated with your company.
06:30 – Book Alert: Sapiens: A Brief History of Humankind by Yuval Noah Harari
07:23 – Question: “Does somebody, as a business, absolutely need social media?”
07:51 – The Answer: “When is an essential time to bring in social media?”
Key Takeaways:
“Nowadays, there are so many consulting companies and consulting professionals that can give you advice for just any price and sometimes even voluntarily. Not asking this advice, not researching by yourself, and rushing into decisions, not having a strategy – I would say these are the biggest symptoms.” – Nadezhda Bukina
“Anything that helps you keep updated with what's happening in your company and in your marketing department is a good choice.” – Nadezhda Bukina
“B2C social media is a must. B2B social media is desirable.” – Nadezhda Bukina
“In regards to B2B, if you're a professional, LinkedIn is the best social media for you.” – Nadezhda Bukina
People / Resources Mentioned:
Ways to Connect with Nadezhda Bukina:
- Website: https://www.sanq-marketing.com/
- LinkedIn: https://www.linkedin.com/in/nadezhda-bukina/
- Instagram: https://www.instagram.com/nadezhjda/
Ways to Connect with Howard Whiteson: