058: Writing a Compelling Show Description with Bruce Pachtman
WellAttended: Event and Theatre Marketing / Promotion
Release Date: 08/07/2017
084: Adding Production Value to Your Shows to Increase Your Fees with Terry Magelssen
WellAttended: Event and Theatre Marketing / Promotion
Terry Magelssen explains how to add production value to your show to increase your fees. He talks about how to include elements such as lighting and sound, how to explain your show requirements to technicians, and describes how to most effectively sell your show.
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083: A Venue Owner's Perspective on Producing Shows with Gogo Incognito
WellAttended: Event and Theatre Marketing / Promotion
Gogo Incognito talks about producing shows from a venue owner's perspective. She explains how to approach a venue, the different types of agreements that you can make, and how to work with a venue to make your shows a success.
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082: Decentralizing Your Business for Growth with Art Grueneberger
WellAttended: Event and Theatre Marketing / Promotion
Art Grueneberger talks about how he decentralized his puppetry business. He discusses how he increased his revenue, how he systematized his sales, and explains how he trains puppeteers to perform his shows.
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081: Selling Your Show to Specialty Markets with Cody Clark
WellAttended: Event and Theatre Marketing / Promotion
Cody Clark explains how to sell your show to specialty markets. He discusses how to get into fringe festivals, how to build relationships with organizations, how to get onto TV, and how to build a show that your audience wants to see.
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080: Starting a Business as a Puppeteer with Connor Asher
WellAttended: Event and Theatre Marketing / Promotion
Connor Asher discusses how to start a business as a puppeteer. He talks about why he decided to start his own business and the different ways that he makes money through his puppet shows, teaching classes, and working on commercials. He also explains how he creates custom puppets and shares his design questionnaire that he sends to clients. Be sure to download it in the show notes at the bottom of this episode.
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079: Planning for Retirement as an Entertainer with Billy Guan
WellAttended: Event and Theatre Marketing / Promotion
Billy Guan talks about how to start planning for retirement. He discusses why you should start investing, how much you should invest, and explains popular investment strategies.
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078: How to Turn Ticket Buyers into Repeat Patrons with Dan Meagher
WellAttended: Event and Theatre Marketing / Promotion
Dan Meagher discusses how to turn ticket buyers into repeat patrons. He explains his re | action program which includes how to contact lapsed ticket buyers, the types of offers to create to get them to come back, and how to make your patrons feel special.
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077: How to Price Your Shows and Make $100,000 a Year with Gary Berg
WellAttended: Event and Theatre Marketing / Promotion
Gary Berg discusses how to price your shows and make $100,000. We talk about 8 factors that play a role in pricing, the formula to make $100,00 a year, and we discus the benefits of working with an agent.
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076: How to Use Comedy in Your Marketing with Dan Holzman
WellAttended: Event and Theatre Marketing / Promotion
Dan Holzman discusses how to use comedy in your marketing. He talks about three important factors for effective comedy, his framework for developing routines from the ground up, and how you can be clever with your marketing.
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075: 7 Hidden Gems Found in the WellAttended Podcast with RJ Lynch
WellAttended: Event and Theatre Marketing / Promotion
This week, RJ Lynch discusses the 7 hidden gems he found in the WellAttended Podcast that have helped make his shows a success. He talks about how to create a unique event, how to find a venue, how to get press, and much more. Download the handout in the show notes at the bottom of this episode.
info_outlineBruce Pachtman discusses how to write a hook-able show description. He discusses why you should take time to write a description, how to use it most effectively in your promotional material, and how to use it draw people to your shows.
Bruce wrote and performed a solo show titled, “Don't Make Me Look Too Psychotic”. It was scheduled to run for 18 performances in San Francisco but continued for 68 weeks. He played Philadelphia for four months and reopened in San Francisco for another 13 weeks. “Psychotic’s" remarkable run had an unexpected result. Other solo performers engaged Bruce to guide their marketing and publicity campaigns. His client list has grown to include theaters, dance and opera companies, bands, improv groups, and comedians.
Bruce spent four years as the marketing director of Pocket Opera and has worked extensively with W. Kamau Bell Productions as a producer, publicist, and marketing director. In addition to all this, Bruce has produced numerous shows in the Bay area.
He is currently the co-producer of Solo Sundays, a solo performance series which is now in its 9th year. Bruce founded the Solo Performance Workshop solo performance school. He also teaches courses in publicity, marketing, and producing shows.
Show Notes:
Email: brupach@gmail.com
Facebook: https://www.facebook.com/bruce.pachtman.7
Solo Sundays: https://www.facebook.com/solosundays/
Click here to download the promo piece guide: https://wellattended.com/blog/058-writing-compelling-show-description-bruce-pachtman/
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