065: How to Break into the College Market Without an Agent with Amy Oestreicher
WellAttended: Event and Theatre Marketing / Promotion
Release Date: 10/23/2017
WellAttended: Event and Theatre Marketing / Promotion
Terry Magelssen explains how to add production value to your show to increase your fees. He talks about how to include elements such as lighting and sound, how to explain your show requirements to technicians, and describes how to most effectively sell your show.
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Gogo Incognito talks about producing shows from a venue owner's perspective. She explains how to approach a venue, the different types of agreements that you can make, and how to work with a venue to make your shows a success.
info_outlineWellAttended: Event and Theatre Marketing / Promotion
Art Grueneberger talks about how he decentralized his puppetry business. He discusses how he increased his revenue, how he systematized his sales, and explains how he trains puppeteers to perform his shows.
info_outlineWellAttended: Event and Theatre Marketing / Promotion
Cody Clark explains how to sell your show to specialty markets. He discusses how to get into fringe festivals, how to build relationships with organizations, how to get onto TV, and how to build a show that your audience wants to see.
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Connor Asher discusses how to start a business as a puppeteer. He talks about why he decided to start his own business and the different ways that he makes money through his puppet shows, teaching classes, and working on commercials. He also explains how he creates custom puppets and shares his design questionnaire that he sends to clients. Be sure to download it in the show notes at the bottom of this episode.
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Billy Guan talks about how to start planning for retirement. He discusses why you should start investing, how much you should invest, and explains popular investment strategies.
info_outlineWellAttended: Event and Theatre Marketing / Promotion
Dan Meagher discusses how to turn ticket buyers into repeat patrons. He explains his re | action program which includes how to contact lapsed ticket buyers, the types of offers to create to get them to come back, and how to make your patrons feel special.
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Gary Berg discusses how to price your shows and make $100,000. We talk about 8 factors that play a role in pricing, the formula to make $100,00 a year, and we discus the benefits of working with an agent.
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Dan Holzman discusses how to use comedy in your marketing. He talks about three important factors for effective comedy, his framework for developing routines from the ground up, and how you can be clever with your marketing.
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This week, RJ Lynch discusses the 7 hidden gems he found in the WellAttended Podcast that have helped make his shows a success. He talks about how to create a unique event, how to find a venue, how to get press, and much more. Download the handout in the show notes at the bottom of this episode.
info_outlineAmy Oestreicher discusses how to get booked at colleges without an agent. She talks about the opportunities for performers, the types of shows colleges are looking for, and she shares her exact marketing strategy to get booked.
Amy is a PTSD peer-to-peer specialist, writer for Huffington Post, speaker for TEDx and RAINN, and is an award-winning actress and playwright.
She has performed her one-woman, autobiographical musical, "Gutless & Grateful," in theaters and colleges nationwide. To celebrate her own “beautiful detour”, Amy created the #LoveMyDetour campaign, to help others cope with unexpected events. "Detourism" is the subject of her TEDx talk and upcoming book, My Beautiful Detour. She's also contributed to over 70 notable online and print publications, and her story has appeared on NBC, CBS, and in Cosmopolitan.
Show Notes:
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