069: How to Create a Marketing Plan with Philip Peredo
WellAttended: Event and Theatre Marketing / Promotion
Release Date: 01/22/2018
WellAttended: Event and Theatre Marketing / Promotion
Terry Magelssen explains how to add production value to your show to increase your fees. He talks about how to include elements such as lighting and sound, how to explain your show requirements to technicians, and describes how to most effectively sell your show.
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Gogo Incognito talks about producing shows from a venue owner's perspective. She explains how to approach a venue, the different types of agreements that you can make, and how to work with a venue to make your shows a success.
info_outlineWellAttended: Event and Theatre Marketing / Promotion
Art Grueneberger talks about how he decentralized his puppetry business. He discusses how he increased his revenue, how he systematized his sales, and explains how he trains puppeteers to perform his shows.
info_outlineWellAttended: Event and Theatre Marketing / Promotion
Cody Clark explains how to sell your show to specialty markets. He discusses how to get into fringe festivals, how to build relationships with organizations, how to get onto TV, and how to build a show that your audience wants to see.
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Connor Asher discusses how to start a business as a puppeteer. He talks about why he decided to start his own business and the different ways that he makes money through his puppet shows, teaching classes, and working on commercials. He also explains how he creates custom puppets and shares his design questionnaire that he sends to clients. Be sure to download it in the show notes at the bottom of this episode.
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Billy Guan talks about how to start planning for retirement. He discusses why you should start investing, how much you should invest, and explains popular investment strategies.
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Dan Meagher discusses how to turn ticket buyers into repeat patrons. He explains his re | action program which includes how to contact lapsed ticket buyers, the types of offers to create to get them to come back, and how to make your patrons feel special.
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Gary Berg discusses how to price your shows and make $100,000. We talk about 8 factors that play a role in pricing, the formula to make $100,00 a year, and we discus the benefits of working with an agent.
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Dan Holzman discusses how to use comedy in your marketing. He talks about three important factors for effective comedy, his framework for developing routines from the ground up, and how you can be clever with your marketing.
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This week, RJ Lynch discusses the 7 hidden gems he found in the WellAttended Podcast that have helped make his shows a success. He talks about how to create a unique event, how to find a venue, how to get press, and much more. Download the handout in the show notes at the bottom of this episode.
info_outlinePhilip Peredo explains how to create a marketing plan. He talks about why it's important to have a plan, how he uses a marketing calendar, and the types of marketing that he includes on the calendar. Download the calendar and marketing checklist that's in the show notes to follow along with this episode.
Philip is the owner of TickleMe Entertainment - a show production, talent management and show marketing firm in Las Vegas. He is also a professional stand-up comedian. Prior to entering the entertainment industry, Phil owned business process outsourcing firms and was involved in local politics in New Jersey. He currently runs five shows in Las Vegas - with the Sapphire Comedy Hour being named Best Comedy Club and Best Comedy Show in Las Vegas two years in a row in the Las Vegas Review Journal.
Show Notes:
Philip Peredo – http://phildephilipino.com
TickleMe Entertainment - https://ticklemeentertainment.com/
Download the marketing calendar and checklist - https://wellattended.com/blog/069-create-marketing-plan-philip-peredo/
Join our live workshop – https://wellattended.com/workshops