082: Decentralizing Your Business for Growth with Art Grueneberger
WellAttended: Event and Theatre Marketing / Promotion
Release Date: 04/29/2019
WellAttended: Event and Theatre Marketing / Promotion
Terry Magelssen explains how to add production value to your show to increase your fees. He talks about how to include elements such as lighting and sound, how to explain your show requirements to technicians, and describes how to most effectively sell your show.
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Gogo Incognito talks about producing shows from a venue owner's perspective. She explains how to approach a venue, the different types of agreements that you can make, and how to work with a venue to make your shows a success.
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Art Grueneberger talks about how he decentralized his puppetry business. He discusses how he increased his revenue, how he systematized his sales, and explains how he trains puppeteers to perform his shows.
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Cody Clark explains how to sell your show to specialty markets. He discusses how to get into fringe festivals, how to build relationships with organizations, how to get onto TV, and how to build a show that your audience wants to see.
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Connor Asher discusses how to start a business as a puppeteer. He talks about why he decided to start his own business and the different ways that he makes money through his puppet shows, teaching classes, and working on commercials. He also explains how he creates custom puppets and shares his design questionnaire that he sends to clients. Be sure to download it in the show notes at the bottom of this episode.
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Billy Guan talks about how to start planning for retirement. He discusses why you should start investing, how much you should invest, and explains popular investment strategies.
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Dan Meagher discusses how to turn ticket buyers into repeat patrons. He explains his re | action program which includes how to contact lapsed ticket buyers, the types of offers to create to get them to come back, and how to make your patrons feel special.
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Gary Berg discusses how to price your shows and make $100,000. We talk about 8 factors that play a role in pricing, the formula to make $100,00 a year, and we discus the benefits of working with an agent.
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Dan Holzman discusses how to use comedy in your marketing. He talks about three important factors for effective comedy, his framework for developing routines from the ground up, and how you can be clever with your marketing.
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This week, RJ Lynch discusses theĀ 7 hidden gems he found in the WellAttended Podcast that have helped make his shows a success. He talks about how to create a unique event, how to find a venue, how to get press, and much more. Download the handout in the show notes at the bottom of this episode.
info_outlineArt Grueneberger talks about how he decentralized his puppetry business. He discusses how he increased his revenue, how he systematized his sales, and explains how he trains puppeteers to perform his shows.
Art is a Director, Producer, and Puppeteer. Art became fascinated by puppetry while pursuing a degree in teaching. In his last year of college, he took a puppetry course that took him off teaching path and onto a successful career as a puppeteer. He mentored under master puppeteer Richard Bay where he performed for countless audiences and was encouraged to build his own shows.
In 1995, he founded Puppet Art Theater Company which now has eighteen productions that tour nationwide completing more than 600 performances every year. He also builds and tours educational shows for government agencies, corporations, and other organizations to deliver customized messages to audiences.
Show Notes:
Download the email sales templates here:
https://wellattended.com/blog/082-decentralizing-your-business-for-growth-with-art-grueneberger/
Puppet Arts - https://puppetarts.com/
Email - puppetartco@gmail.com
Upwork - https://www.upwork.com/
7 Habits of Highly Effective People - https://amzn.to/2Dwybd5
4 Hour Work Week - https://amzn.to/2UG7VmC