Mastering Discipline in Fitness, Food and Life 💪 | Mark A. Samuel, Founder of Iwon Organics & President of Unbun Foods
Release Date: 12/09/2024
The Science of Jet Lag and How to Stop It ✈️ | Andrew Herr, Founder & CEO of Flykitt
WellBuilt
On this episode of , sits down with Founder & CEO of , to explore the science behind jet lag, human performance, and the future of healthy travel. Andrew was trained in immunology, health physics, and national security. He spent years advising the U.S. military on the future of human enhancement, working with fighter pilots, Navy SEALs, and elite performance units before moving into executive coaching.  A single client request — “fix my jet lag for a Seoul negotiation” — sparked FlyKitt. Andrew discovered that the primary driver of jet lag wasn’t dry air or stress but...
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Reimagining Pediatric Care for the Modern Family 👼🏽 | Ellen DaSilva, Founder & CEO of Summer Health
WellBuilt
On this episode of , sits down with , Founder and CEO of , and former Head of Business Development at Hims & Hers, for a conversation about modern parenting, accessible healthcare, and building a company that helps parents raise the healthiest generation. Ellen shares how a late-night ER visit during the pandemic that revealed how broken pediatric access had become, inspired her idea for Summer Health. Her company now connects parents with board-certified pediatricians in 15 minutes or less, offering trustworthy, text-based care for everything from fevers to feeding questions. The...
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Less Hacking, More Living: Finding Balance in the Age of Over Optimization🦿 | Shervin Shaikh, Founder of Shervin Shares
WellBuilt
On this episode of WellBuilt, sits down with — YouTuber, product reviewer, and modern health experimenter — to talk about what actually moves the needle for performance, health, and happiness. Shervin has built a massive YouTube following by testing the tools, supplements, and systems shaping the future of wellness — from cold plunges and red light therapy to wearables, sleep tech, and blood glucose monitors. But behind all the experiments is a simple philosophy: focus on the 20% of habits that drive 80% of results. The conversation covers: ⚙️ Why the basics (sleep, movement,...
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Seeing Earth From Space and Reimagining Life on It 👩🏽🚀 | Anousheh Ansari, CEO of XPRIZE
WellBuilt
On this episode of , sat down with —entrepreneur, engineer, and first Iranian in space. Anousheh shares her remarkable journey: growing up in Iran during the revolution and war, finding escape in the night skies, moving to the U.S., and eventually achieving her childhood dream of going to space. She opens up about the transformative experience of seeing Earth from orbit and how it reshaped her life mission as CEO of XPRIZE. Today she’s channeling that perspective into solving humanity’s biggest challenges. XPRIZE is known for running multi-million-dollar competitions that have sparked...
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Mushroom Coffee, Plastic-Eating Fungi, and Raising Healthier Kids 🍄 | Tero Isokauppila, Founder of Four Sigmatic & Co-Founder of Hiro
WellBuilt
On this episode of , sits down with , founder of and co-founder of , for a conversation spanning functional mushrooms, mycelium-based diapers, and rethinking how we raise healthier, happier kids. Tero shares how his childhood on a Finnish family farm and his background in food science sparked a lifelong mission to bring functional mushrooms into mainstream culture. Four Sigmatic’s mushroom coffee and adaptogen blends have reached millions, helping redefine daily rituals for better focus, energy, and wellbeing. We also dig into Hiro, the world’s first diaper made with mycelium, designed...
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Seeding a Dozen Unicorns & Transforming Healthcare at Home Through Smart Medication Adherence | Kal Vepuri, Founder & CEO of Hero and Brainchild Holdings
WellBuilt
On this episode of , sits down with , serial entrepreneur, prolific angel investor, and founder of Hero, for a wide-ranging conversation on investing and building human-first companies and redefining modern healthcare. Kal shares stories from his early years as a curious, nonconforming kid, and how a life-altering accident during a visit to India forced him to confront questions of identity, resilience, healing, and care systems. He made Sweetgreen his first angel investment, eventually backing over 100 startups—more than a dozen of which became unicorns, including Gusto, Coinbase, Oscar,...
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More Than a Backpack: From Special Forces to Leader in Community-Led Fitness 🎒 | Jason McCarthy, Founder & CEO of GORUCK
WellBuilt
In honor of the upcoming Fourth of July, Jon spoke to , former Green Beret and founder of . What started as a handmade go-bag for his wife while she was deployed with the CIA has evolved into a fitness movement that's rooted in Special Forces principles. Today, GORUCK is more than just a gear company. With live events, best-in-class backpacks, performance apparel, sandbags, footwear, they’ve built one of the most trusted brands in community-led fitness. We cover: 🎒 From Special Forces to startup: how rucking became a gateway for connection, leadership, resilience, and growth. ...
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The Rise of Functional Coffee 🍄 | Jack Savage, Founder & CEO of Everyday Dose
WellBuilt
On this episode of , spoke with , the founder of , a functional coffee brand that blends organic coffee with nootropics, adaptogens, and collagen to create a daily ritual that supports focus, calm energy, and gut health. Jack opens up about his 20-year journey on ADHD medications and how getting off Adderall sparked a mission to build a better coffee, one that could replace multiple supplements in a single scoop. What started in his dad’s garage during the pandemic has grown into a thriving brand with massive retention and cult-like customer love! We cover: Why the...
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The Vending Machine That Serves Fresh & Healthy Meals 👨🌾 | Luke Saunders, Founder & CEO of Farmer's Fridge
WellBuilt
On this episode of , sits down with , founder and CEO of , a company revolutionizing how people access fresh, nutritious meals through smart fridges stocked daily with chef-curated salads, bowls, and more. What started as Luke’s personal frustration as a traveling salesman struggling to find healthy food on the road has grown into a company delivering tens of thousands of meals daily to over 2,000 locations—including hospitals, universities, Targets, and airports—all powered by a centralized, 100,000 sq. ft. refrigerated facility in Chicago. The conversation covers: 🥗 The origin...
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Why Nike & Elite Athletes Are Betting on Recovery Tech: Inside the Launch of Hyperboot🦿 | Jim Huether, CEO of Hyperice
WellBuilt
On this episode of , Jon sits down with , CEO of , to talk about how the brand went from a single ice compression sleeve to a $200M+ global leader in recovery and wearable tech—and how their new Nike partnership is setting the stage for a new era in performance and recovery. They dive into the launch of the Hyperboot, a first-of-its-kind wearable that combines Normatec air compression, Venom heat, and biosensor technology, all wrapped into a shoe developed in collaboration with Nike. The conversation covers: 🛠️ How Hyperice evolved from a single recovery tool inspired by Kobe...
info_outlineOn this episode of WellBuilt, Jon spoke to Mark Samuel, Founder of IWON Organics and President of Unbun Foods, about navigating health, family, and entrepreneurial challenges while building innovative brands in the better-for-you food space.
Mark shared his 22-year journey across various industries, eventually finding his niche in health-conscious better-for-you CPG brands. He reflected on growing IWON Organics into a recognizable name in the healthy snack market and discussed his recent transition to Unbun Foods, where he is leading a brand refresh and preparing for innovative new product launches.
Mark also discussed his 80/20 approach to nutrition, emphasizing the importance of building a healthy relationship with food by balancing discipline and enjoyment.
He highlighted how discipline, rather than fleeting motivation, has been a cornerstone of his personal and professional success. Mark also opened up about navigating mental health challenges and how exercise and making consistent, health-conscious choices have been essential to his well-being.
The conversation delves into Mark’s philosophy on discipline as a foundation for personal and professional growth, the evolving expectations of health-conscious consumers, and the importance of maintaining a balanced lifestyle. Mark’s candid insights on building resilience, prioritizing health, and the realities of parenting offer valuable lessons for anyone looking to thrive in both life and business.
Make sure to follow Mark on LinkedIn for more insights into health, fitness, and building better-for-you brands.