From Static to Dynamic: How Better Links Create Smarter Ads
Release Date: 06/03/2025
Organizing Information in the Age of AI
What Gets Measured
Break down how taxonomy, ontology, and controlled vocabularies create smarter, more reliable AI with information architect and founder, Jessica Talisman. Learn how small semantic fixes lock AI advantages and transform campaigns, reporting, and data workflows. SHOWPAGE: © 2025,
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The Real Work Behind AI-Ready Organizations
What Gets Measured
Learn why most AI adoption efforts fail, and what businesses must get right first. In this episode, AI strategist/educator/founder Dr. Cecilia Dones shares practical insights on data readiness, culture, and responsible AI implementation. SHOWPAGE: © 2025,
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Nobody Cares About AI Ethics
What Gets Measured
Copywriter-turned–AI ethics educator Felicity Wild breaks down what marketing teams risk when they automate without oversight—and how ethics can drive better, smarter decisions. SHOWPAGE: © 2025,
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Cracking the Code on Social Media ROI
What Gets Measured
Marketers live in the gray area of measurement — especially in social media. In this episode, Emeric Ernoult, CEO and co-founder of Agorapulse, shares his hard-earned insights on proving the real value of social. Discover why social isn’t just a trend, how to balance brand awareness with demand generation, and why vanity metrics are signals, not goals. Emeric also dives into how AI can multiply your efforts (for better or worse), and what it really takes to create memorable content that drives lasting ROI. 🎧 Actionable takeaways: Treat engagement as feedback, not a scoreboard Run...
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AI in Marketing Ops: Scary, Exciting, Essential
What Gets Measured
Dive into clean data and aligned teams in martech, AI that actually works, and learn what’s driving marketing ops success right now with Darrell Alfonso. SHOWPAGE: © 2025,
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Smarter AI Starts with Human Know-How
What Gets Measured
AI fails without context. Vanessa Liu explains why capturing human know-how is the key to scaling automation, reducing turnover costs, and driving ROI. SHOWPAGE: ©2025,
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Truth Before Meaning: Data, Storytelling & AI
What Gets Measured
Learn why data storytelling for marketing is critical for success. Scott Taylor, 'the Data Whisperer,' explains how to communicate data insights that drive business decisions. SHOWPAGE:
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Fixing the Disconnect Between Brand, Demand, and Dollars
What Gets Measured
Charlie de Thibault calls out marketing’s obsession with bottom-funnel metrics, explains why attribution is hurting more than it helps, and shares how to actually prove value across teams. SHOWPAGE: © 2025,
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A New Mindset for AI-Augmented Marketing
What Gets Measured
Colt Briner, CMO at Trend Health Partners, shares how AI agents helped his lean marketing team outperform departments six times their size—without sacrificing voice, insight, or authenticity. SHOWPAGE: © 2025,
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Make Better Bets with Causal AI
What Gets Measured
Discover how causal AI transforms marketing analytics by solving the correlation vs. causation dilemma. Learn why outdated Marketing Mix Modeling (MMM) can't keep up, and how causal AI provides actionable, real-time insights for CMOs and CFOs. SHOWPAGE: © 2025,
info_outlineMarketers optimize everything—except the link. In this episode, Scott Cate of 301.Pro explains how dynamic, rules-based URLs can unlock smarter, more contextual ad performance at scale.
SHOWPAGE: https://www.ninjacat.io/blog/wgm-podcast-from-static-to-dynamic-how-better-links-create-smarter-ads
© 2025, NinjaCat