loader from loading.io

47: What It Takes To Be An Influencer

Wealth by Design

Release Date: 10/11/2018

MINISODE: Hurricane Hiatus - An Update on the Wealth by Design Podcast show art MINISODE: Hurricane Hiatus - An Update on the Wealth by Design Podcast

Wealth by Design

Hello, loyal listeners! We wanted to let you know that we have a quick update on the podcast and a few things that are happening over at Toujours Planning right now. As you may know, we are a Lake Charles-based business and family, and our community, homes, and offices were devastated by Hurricane Laura in August.

info_outline MINISODE: Do You Need a Financial Advisor or a Certified Financial Planner™? show art MINISODE: Do You Need a Financial Advisor or a Certified Financial Planner™?

Wealth by Design

Do you need a financial planner? A financial advisor? An investment professional? A money coach? And what are those initials after their names?!

info_outline MINISODE: Are You Falling into This Stock Market Trap? show art MINISODE: Are You Falling into This Stock Market Trap?

Wealth by Design

In this minisode, Dustin breaks down the Sir Templeton’s quote: “Bull markets are born on pessimism, grown on skepticism, mature on optimism, and die on euphoria.”. He also discusses timing the stock market, why it’s a bad idea, and what you should do instead.

info_outline MINISODE: Should You Have a Joint Account with Your Partner? show art MINISODE: Should You Have a Joint Account with Your Partner?

Wealth by Design

We’ll keep the intrigue to a minimum. In our opinion, the answer to this question is a resounding yes. Sharing your finances with your partner builds trust. Keeping them separate can breed suspicion and worry.

info_outline MINISODE: When Stock Markets Dip and Bounce Back show art MINISODE: When Stock Markets Dip and Bounce Back

Wealth by Design

In this minisode, Dustin recaps what a stock actually is and how stocks are bought and sold. He discusses how people’s emotions cause those peaks and valleys in the stock market, and how you can avoid that dangerous herd mentality when it comes to your own investing.

info_outline 112: Growing a Business & Wealth with Katell and Jon of Reverielane show art 112: Growing a Business & Wealth with Katell and Jon of Reverielane

Wealth by Design

Katell and Jon, a husband and wife design team, are founders of Reverielane, a purpose-driven brand and web design firm.

info_outline [Summer Remix] 102: Net Worth is King show art [Summer Remix] 102: Net Worth is King

Wealth by Design

We talk about fear a lot on our podcast. Fear is natural and, TBH, necessary. But fear can also make you focus on the wrong thing when it comes to your net worth. Paying down debt rather than building up your assets, to be specific. And that’s what we discuss in this week’s episode: where our fear of the “debt boogeyman” comes from, our three-step strategy on how to overcome it, and what part of your finances you should be focusing on instead.

info_outline [Summer Remix] 101: Robo-advisors: Your New Best Friend or Your Worst Enemy? show art [Summer Remix] 101: Robo-advisors: Your New Best Friend or Your Worst Enemy?

Wealth by Design

The robots have taken over. Just kidding. But, they have taken over a major chunk of the financial industry in the form of robo-advisors. But the truth is, we think robo-advisors are actually pretty useful. Of course, there’s a time and a place to use them, which is exactly what we cover in this episode of Wealth by Design.

info_outline [Summer Remix] 100: High Yield Savings vs. Stocks: Who Wins? show art [Summer Remix] 100: High Yield Savings vs. Stocks: Who Wins?

Wealth by Design

There are a lot of misconceptions about investing in the stock market, thanks to fear-mongering in the news, horror stories from family and friends, and a lack of education about the stock market in general. Your fears may also be why high yield savings seems like the better option for your money. In this episode, we talked about the differences between high yield savings and stocks. We know you’re probably a big fan of saving because it’s “safe,” right? Well, we’re about to rock your world.

info_outline [Summer Remix] 98: Leaving Behind the “Punch Clock” Mindset show art [Summer Remix] 98: Leaving Behind the “Punch Clock” Mindset

Wealth by Design

The concept of a punch clock — punching in to start a shift and punching out when it ends — is ingrained in many of us, even as business owners who write our own checks and make our own schedules. But it doesn’t have to stay that way! On this episode of Wealth By Design, we talk about how you can start changing your mindset and your life right now.

info_outline
 
More Episodes

All of us possess influence, but we don’t necessarily know how to use it to its fullest in the modern, digital world. This episode is a “how to” conversation about what it takes to become an influencer. If you’ve got great ideas, expertise, or simple insight into a particular area of life, you can and probably should become an influencer. There are people out there waiting to hear your voice. They truly WANT to hear YOU speak about the very things they want to learn. Listen to this episode to learn how.

Here’s What You’ll Learn

  • [0:33] Why we’re talking about what it takes to become an influencer
  • [1:53] What does it even MEAN to be an influencer?
  • [3:31] Questions to ask yourself to discover if you can become an influencer?
  • [4:28] Examples of being an influencer that can stir up your creativity
  • [7:21] 9 things it take to become an influencer: Don’t miss these!
  • [26:10] What if you want to be an influencer “on the side” (side hustle)?
  • [28:30] Dustin’s “Worth It Inspiration” - Dustin’s a new Elvis fan!

You can become an influencer even without a giant following

You’ll hear it in this conversation, but when I first mentioned the word “influencer,” Dustin immediately thought about the big name people - Tim Ferriss, Michael Hyatt, and others. But the good news is that it’s not required that you have a huge following already in order to be an influencer. In fact, you can start right where you are and begin building a platform that reaches people in need, over time. All the big names did it that way. You can too. Listen to hear my 9 tips about how to become an influencer. You can do it. I know you can!

Here are the 9 things it takes to be an influencer in today’s online culture

To help you get started on your path to becoming an influencer, here’s my list of 9 things you need in order to be an influencer in today’s marketing environment…

  1. Passion (You need to believe in it enough to comment on the subject often)
  2. A niche topic (Stick to 3 things MAX. Any more and you’ll dilute your message)
  3. Consistency (Plan on weekly posts and monthly emails, as well as social media posting)
  4. A loyal/engaged following (start a blog, email list, or podcast today and build your following one person at a time)
  5. Be yourself (Don’t copy others, bring your unique spin to the subject. People are waiting to hear YOU)
  6. Be confident (You don’t have to be over-the-top confident, you just need enough confidence in the benefits of your message to get started)
  7. Focus (There are lots of bright shiny objects out there to get you off course. Remember, content is king. Stick to your themes and be consistent)
  8. Time (Find an hour a day to invest in writing, recording, videoing, etc.)
  9. Money (It only takes under $200 to get a blog or podcast set up and rolling)

Listen to hear us expand on these 9 points - and learn how you can get started influencing people and bettering the world. It’s what you were meant to do!

Every influencer learns that they must be themselves to have true influence

Out of the 9 steps I mention on this episode, I felt this one needs a bit more explanation. That’s because we are all prone to discount the contributions we make in the world. What you need to know is this: Even if there are many people already talking about the topics you have in mind, they are not talking about those topics the way YOU would. They are not viewing the situation or area through the unique lens YOU possess. There are people out there who need to know what you know but who don’t resonate with the others who are talking about the subject - but they WILL resonate with you! Get started. Believe in yourself. You can do it!

You don’t have to become an influencer full time. Create a side hustle

There are many people out there like Dustin and me - we love our full-time jobs. It’s what we were made to do. But we can still figure out ways to be influencers “on the side” so to speak. The means of digital communication and publication available today make it entirely possible. To wrap up this episode, we highlight some tips for how to become an influencer through a side hustle. We cover what it takes and how the 9 steps we outlined apply in the part-time approach. You won’t want to miss this one.

Resources & People Mentioned

Connect With Danielle and Dustin