How to Do High Ticket Sales with Cate Stillman

In this episode of Wellness Pro Academy, we sit down with Cate to unlock the secrets of high-ticket sales in the wellness industry. With over two decades of experience as an entrepreneur and thought leader in wellness business strategies, Cate shares transformative insights on creating value, overcoming objections, and mastering the art of selling with conviction. Whether you're a seasoned pro or new to sales, this episode is packed with actionable wisdom.

What You’ll Get Out of Tuning In

1. The Key to High-Ticket Sales Success (1:37)

Learn how to align your offerings with the emotional and rational needs of your clients.

 

2. The Power of Questions in Selling (6:18)

Discover why questions lead to positive client outcomes.

 

3. How to Handle Money Objections (25:34)

Strategies for reframing financial concerns into actionable steps.

 

4. Crafting a Winning Pitch Deck (38:06)

 Tips on creating compelling presentations that resonate with your audience.

 

Highlights

• Selling the Transformation (1:37)

Cate emphasizes that clients buy based on their vision of a better future and justify their decision with logic. She breaks down how to balance emotional appeal with clear value.

 

• Overcoming Money Objections with Empathy (27:15)

Cate shares a step-by-step approach to disentangling money objections, helping clients see the value beyond the price tag.

 

• Engaging Through Spontaneity (50:26)

Real-world examples of how spontaneous marketing initiatives can outperform carefully planned ones.

Quotes

1. "Your conviction sells. If you don’t believe in your club or process, no one else will." – Cate Stillman (2:24)

 

2. "Ask yourself, ‘What’s the value of your vitality?’ That’s the real price your clients are paying for transformation." – Cate Stillman (23:35)

 

3. "If money is the objection, separate it from the decision. Let’s figure out if this is the right solution first." – Cate Stillman (28:14)

 

4. "Marketing isn’t about failure—it’s about testing. If something doesn’t work, it’s just data for your next step." – Cate Stillman (50:56)

Links 

Cate Stillman

• Explore Wellness Pro Academy

• Discover wellness in 2025 through Thrive with Cate

• Founder of Yogahealer, ClubThrive.Global, and Wellness Pro Academy

• Author of PRIMAL HABITS, Uninflamed,  Body Thrive, Master of YOU, and more!

This episode provided powerful strategies to elevate your sales game and make high-ticket offerings a cornerstone of your business success. If you found this episode valuable, don’t forget to subscribe and leave a review. Share it with your network—someone else might need this guidance to reach their next level too.

Have questions or want to connect? Reach out to Cate on social media or through her website. Let’s keep the conversation going!

About Cate Stillman

Cate Stillman, founder of Wellness Pro Academy and Thrive with Cate, has been empowering individuals and wellness professionals since 2001 to elevate their health, careers, and lives. Through her transformative books and  Ayurveda courses, Cate has helped thousands create healthier habits and thrive in their communities. She mentors wellness pros to expand their impact, grow their income, and live purpose-driven lives, blending ancient wisdom with modern strategies for lasting success.