What it's Like Leading Retail Automotive for Facebook with Bob Lanham
"You're In Charge- Now What" with Glenn Pasch
Release Date: 03/31/2021
The Power of Gratitude & a Service Mindset
"You're In Charge- Now What" with Glenn Pasch
Gratitude is a powerful thing. Yet many of us look at it as a passing thing or "Yeah I am thankful for X"
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Raising a Child with a Disability: Embracing What "Could Be" versus What "Should Be"
"You're In Charge- Now What" with Glenn Pasch
This comment hit me like a ton of bricks. We often get caught up focusing on what should we all be doing versus what we could do.
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Marketing Strategies to Maximize Visibility for Your Business
"You're In Charge- Now What" with Glenn Pasch
Is your marketing invisible to your customer?
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How to Build Positive Company Culture
"You're In Charge- Now What" with Glenn Pasch
Culture is a buzzword that gets thrown around in business all of the time.
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"What are They Building?": Creating Change in an Industry
"You're In Charge- Now What" with Glenn Pasch
What is it like, stepping outside of your comfort zone? What is it like to have your business step out to create a new business venture and others ask, "What are they doing?"
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How a College Schooled Everyone on Customer Experience
"You're In Charge- Now What" with Glenn Pasch
Have you ever been wowed by a fantastic marketing? And then were blown away by how they delivered fantastic customer experience?
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Creating Processes that Support Your Vision
"You're In Charge- Now What" with Glenn Pasch
Process or Execution of Process. Which is the thing that drives you crazy as a leader?
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The Power of Accessible Social Media with Alexa Heinrich
"You're In Charge- Now What" with Glenn Pasch
Accessible Social Media. What is this exactly and why is it important.
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How to Gain Customer Trust and Loyalty with Matt Murray
"You're In Charge- Now What" with Glenn Pasch
Who do you trust as a consumer? Why?
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Is Marketing Automation Killing Creativity with Lisa Gener
"You're In Charge- Now What" with Glenn Pasch
Is marketing automation killing creativity for marketers? This is a question I pose to our guest, Lisa Gener, CRO for Dealer Alchemist.
info_outlineIn Episode 53, Bob Lanham, Head of Automotive Retail for Facebook and Glenn share thoughts on what businesses are missing or misunderstanding about Facebook Marketing.
They also discuss the difference between tools and strategies as well as how Bob's journey from Microsoft to Hulu and now FB has impacted his vision of marketing and leading teams. A great conversation and stay to the end for Bob's answer to Rapid Fire questions.
About Bob Lanham
Bob Lanham joined Facebook in 2015 as an Automotive Retail Lead and has since become Facebook’s Head of Automotive Retail. Bob manages a small team that is responsible for the top 10 Dealer Groups in the US, the top Resellers in the US, working with Franchise Dealers through the Manufacturers as well as, Partnerships with the key DMS, CRM, Equity Mining and Digital Retailing Platforms.
Previously, Bob was a Sales Director at Hulu where he opened the Detroit territory back in 2009 when Hulu was just getting off the ground. Prior to Hulu, Bob spent four years at Yahoo! and three years at Microsoft. Bob started his automotive career at Toyota of Sarasota selling cars as a commission only sales representative before becoming the Internet Sales Manager and F&I Manager.
He’s a graduate of Elon University, husband and father to three children ages 16, 13 and 9.
https://www.linkedin.com/in/boblanham/
About Glenn Pasch:
"Everyone finds themselves in charge at some point in their lives. Yet many of us lack the skills to generate consistent results. My goal is to help you learn the skills to adapt and grow in your personal and business life.”
Glenn Pasch is CEO of PCG Digital, a full service digital marketing agency that specializes in helping businesses create and deliver customers raving, recommending & returning for more. He is author of 2 books including "The Power of Connected Marketing" and has spoken and educated audiences throughout the US and internationally.
Let’s Connect:
Linkedin: https://www.linkedin.com/in/glennpasch/
Personal Website http://glennpasch.com/
Company website: https://pcgdigital.com/