Are You Even Marketing to the Right Audience with Adrienne Barnes
"You're In Charge- Now What" with Glenn Pasch
Release Date: 04/28/2021
The Power of Gratitude & a Service Mindset
"You're In Charge- Now What" with Glenn Pasch
Gratitude is a powerful thing. Yet many of us look at it as a passing thing or "Yeah I am thankful for X"
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Raising a Child with a Disability: Embracing What "Could Be" versus What "Should Be"
"You're In Charge- Now What" with Glenn Pasch
This comment hit me like a ton of bricks. We often get caught up focusing on what should we all be doing versus what we could do.
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Marketing Strategies to Maximize Visibility for Your Business
"You're In Charge- Now What" with Glenn Pasch
Is your marketing invisible to your customer?
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How to Build Positive Company Culture
"You're In Charge- Now What" with Glenn Pasch
Culture is a buzzword that gets thrown around in business all of the time.
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"What are They Building?": Creating Change in an Industry
"You're In Charge- Now What" with Glenn Pasch
What is it like, stepping outside of your comfort zone? What is it like to have your business step out to create a new business venture and others ask, "What are they doing?"
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How a College Schooled Everyone on Customer Experience
"You're In Charge- Now What" with Glenn Pasch
Have you ever been wowed by a fantastic marketing? And then were blown away by how they delivered fantastic customer experience?
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Creating Processes that Support Your Vision
"You're In Charge- Now What" with Glenn Pasch
Process or Execution of Process. Which is the thing that drives you crazy as a leader?
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The Power of Accessible Social Media with Alexa Heinrich
"You're In Charge- Now What" with Glenn Pasch
Accessible Social Media. What is this exactly and why is it important.
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How to Gain Customer Trust and Loyalty with Matt Murray
"You're In Charge- Now What" with Glenn Pasch
Who do you trust as a consumer? Why?
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Is Marketing Automation Killing Creativity with Lisa Gener
"You're In Charge- Now What" with Glenn Pasch
Is marketing automation killing creativity for marketers? This is a question I pose to our guest, Lisa Gener, CRO for Dealer Alchemist.
info_outlineIn Episode 57, Glenn Pasch speaks with Adrienne Barnes, owner and founder of Best Buy Personas, a marketing consulting firm that helps companies target the right audience for their products and services.
Adrienne realized the general audience targeting used by many platforms and marketers was too generic. With her technology and strategy combined, she is able to focus the right message to the right individuals, thus creating a more efficient budget.
They also discuss some of the biggest mistakes companies are making with their marketing and also taking charge of your own business. A lot of fun, a few laughs and her answers to the Hot Seat questions at the end are hysterical. Enjoy Please remember to subscribe and share this out!!
About Adrienne Barnes
Adrienne is a B2B SaaS Content Strategist and the founder of Best Buyer Persona. She’s on a mission to change the way marketers create and use buyers personas. Admittedly nosey, she’s usually asking questions or trying to learn something new. She spends a gross amount of time Twitter, so you can easily connect with her there- @adriennenakohl.
About Glenn Pasch:
"Everyone finds themselves in charge at some point in their lives. Yet many of us lack the skills to generate consistent results. My goal is to help you learn the skills to adapt and grow in your personal and business life.”
Glenn Pasch is CEO of PCG Digital, a full service digital marketing agency that specializes in helping businesses create and deliver customers raving, recommending & returning for more. He is author of 2 books including "The Power of Connected Marketing" and has spoken and educated audiences throughout the US and internationally.
Let’s Connect:
Linkedin: https://www.linkedin.com/in/glennpasch/
Personal Website http://glennpasch.com/
Company website: https://pcgdigital.com/