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Channel Mastery

Channel Mastery, hosted by Kristin Carpenter and produced by Verde Brand Communications is designed to teach business owners how to excel across multiple platforms. Our mission is to see our listeners not only achieve the growth they want, but also to maintain their success and resiliency in our world’s constantly changing retail landscapes. If you’re a business owner, especially in the outdoor industry, looking for the best way to connect, serve, and sell to today’s consumers then this podcast is what you need. Subscribe today!

info_outline 116: Kiri Masters, Founder of Bobsled Marketing and The Marketplace Institute 01/13/2020
info_outline 115: Mike Massey and Teddy Schiavoni of Locally 01/07/2020
info_outline 114: Jim Niehues, The Man Behind the Maps + Todd Bennett and Ben Farrow of Open Road Ski Company 12/12/2019
info_outline 113: Chris Guillemet, CEO, velofix 12/09/2019
info_outline 112: Frank Ledwell, Publisher + Editor-in-Chief, Outdoorx4 12/03/2019
info_outline 111: Annelise Loevlie, CEO, Icelantic Skis 11/26/2019
info_outline 110: Peter Kearns, Vice President of Business Development, 180Commerce 11/19/2019
info_outline 109: Gabbi Adams, Business Development for Life Time and Kristi Mohn, Co-Race Director of Big Sugar 11/14/2019
info_outline 108: The Shaping and Evolution of Mountain Bike Racing and Events, A Tribute to Ed Zink 11/11/2019
info_outline 107: Embracing the Opportunity of Click and Collect for Holiday and More with Ryan Atkinson 10/28/2019
info_outline 106: Jen Gurecki, CEO of Coalition Snow & Editor of Sisu Magazine. 10/21/2019
info_outline 105: *Expert Spotlight* : Amazon Expert Larry Pluimer Connects Recent Amazon Updates to Specialty Businesses Just in Time for Holiday 10/14/2019
info_outline 104: The Evolving Equation of Retail Math And The Air War & Ground War That Supports It Today 10/08/2019
info_outline 103: How SaaS Apps Organize for Growth (and What We ALL Can Learn), with Nate Pearson 09/30/2019
info_outline 102: The Challenges Specialty Marketing leaders Face in Evolving their Brands to Become Consumer Focused 09/25/2019
info_outline 101: Anatomy of an Effective, Consumer-Focused Event, with Mark Satkiewicz of SBT GRVL 09/16/2019
info_outline 100: Winning the Hearts & Minds of Consumers through Experiential Events, with Kimo Seymour, Life Time Fitness 09/03/2019
info_outline 99: Is Private Equity Really Killing Retail? With Richard Kestenbaum 08/27/2019
info_outline 98: Building the Tribe - How Steve Matous Plans to Catalyze the Already-Strong NICA Community 08/20/2019
info_outline 97: The Human Equation of Retail Real Estate with Mark Falcone of Continuum 08/06/2019
info_outline 96: Continually Remaking the Consumer Experience of a Legacy Brand, with Bob Rogers of Lance Camper 07/30/2019
info_outline 95: Expert Spotlight: Social Media Advertising Best Practices & Making Senes of Amazon Headlines + Prime Day: Akvile DeFazio & Larry Plumier 07/23/2019
info_outline 94: Retail Expansion: The Growth of a Specialty Gear Store 07/16/2019
info_outline 93: Creating a Premium Brand Experience Around Refurbished Product, with Nick Martin, Founder of the Pro's Closet 07/09/2019
info_outline 92: Modernizing a Heritage Brand by Building Community, with Bob Wheeler of Airstream 07/03/2019
info_outline 91: Jonathan Ellsworth of Blister Talks about Building Trust through Long-Form Gear Reviews 06/26/2019
info_outline 90: The Evolving (and Crucial) Role of Sales Reps in Consumer-Centric Strategies, with Dana Caraway 06/07/2019
info_outline 89: Customers are Today's Marketers (Let's Help Them!), with Mark Schaefer 05/30/2019
info_outline 88: Canyon Bicycles: President Blair Clark on the Pioneering Direct-first Bike Brand's Future 05/15/2019
info_outline 87: Uncharted Supply Co. - A Disruptive Digitally-Native Brand Breaks into Wholesale 05/09/2019