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5 Things You Didn't Know About Facebook Ads with Adam Baetu
06/07/2018
5 Things You Didn't Know About Facebook Ads with Adam Baetu
On this episode of getDigital, Bhavik interviews Adam Baetu, a Facebook Ads Specialist and Director of Online Marketing Now. Their conversation dives deep as they tackle all about Facebook Ads, how a conversation is the new lead, and how to get more intimate in Facebook using advertising. Also, stay tuned to hear Adam’s cool targeting hacks. “You’ve got to have a relationship with somebody on Facebook in order for them to become a customer of yours. And that relationship takes time.” -Adam Baetu Timestamps: 00:50 – Adam’s professional and business background 02:01 – they talk about the new Facebook algorithm for setting up Facebook Ads 02:50 – Facebook’s tracking and retargeting capabilities 03:43 – building customer relationship in social media 04:55 – how to create unbeatable Facebook ads campaign through authentic relationship building 05:30 – number of B2B and B2C touchpoints is needed to get a conversion 06:33 – examples of retargeting strategies: lead magnet, white paper, and email opt-ins 08:41 – different ad models: cost per lead and cost per acquisition, knowing your marketing campaign cost-effectiveness and budget 10:02 – how people get intimate with Facebook 11:49 – design and targeting tips for effective Facebook ads that get results 14:39 – the difference between Facebook Boost and Facebook Ads 16:06– Adam’s ultimate Facebook retargeting hacks to help maximize your conversion Resources Connect with Adam Website- Facebook- Twitter- Share your thoughts with us on Twitter and Instagram If you have enjoyed our podcast, please share with friends and family Please Subscribe, Rate, and Review on so more people can find us! so more people can find us!
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