The Hygge Hour Podcast

Join your host Ida Winstead as we explore business, marketing, website design, branding, and more to figure out how we can mix Scandinavian minimalism and southern hospitality to bring more hygge to life and business!

016: A business built for life - lessons from a European entrepreneur 10/25/2021

016: A business built for life - lessons from a European entrepreneur What I’ve realized as I’ve been on this journey to creating a business that allows me to life the life of my dreams, not the other way around.. Is that I don’t have to sacrifice money or impact while still making time for what matters most - freedome and flexibility. In today's episode, I share some of the lessons I've learned in bringing more hygge into my business, and building a business that serves my life. Links mentioned in the episode: /episode/index/show/hyggehourpodcast/id/20921198

015: How to Grow Your Confidence As A Creative 10/18/2021

015: How to Grow Your Confidence As A Creative As a creative, have you ever felt like your work wasn’t good enough? Have you ever struggled with feeling like you should be better by now, should create bigger masterpieces, or that your work is constantly falling short of your own expectations? In today's episode, I share my best tips for growing my confidence (and craft) as a creative entrepreneur! /episode/index/show/hyggehourpodcast/id/20779460

014: How to actually set and accomplish your business goals as a creative entrepreneur 06/28/2021

014: How to actually set and accomplish your business goals as a creative entrepreneur This past week I checked a huge goal off my list, and as I'm celebrating that and reflecting on the rest of 2021, I figured it would be a perfect time to talk about goal setting, evaluations, and mid-year check ins on the podcast. For shownotes and more information go to Follow Ida on Instagram - /episode/index/show/hyggehourpodcast/id/19609727

013: Copywriting tips for Creative Entrepreneurs from a Website Designer 06/21/2021

013: Copywriting tips for Creative Entrepreneurs from a Website Designer As a website designer, I’ve seen my fair share of good, bad, and ugly when it comes to website design and copy. Last week’s episode was all about the DIY website mistakes I see people making and how you can fix them, but today, I wanted to talk about something a lot of people neglect when it comes to a website, and also the reason why a lot of people think their website isn’t working: Copywriting. As a designer, you might think that I believe the design is what makes the sales, but in all honesty, copy dictates design. Today's episode is all about the intentional steps you can take today to better your website copy! /episode/index/show/hyggehourpodcast/id/19543526

012: DIY Website Mistakes That Are Costing You Business 06/14/2021

012: DIY Website Mistakes That Are Costing You Business Did you know you only have 0.05 seconds before someone makes a decision on whether or not to stay on your website? In today's fast paced world, there are several DIY website mistakes that could be costing you business! In today's episode I share the top five mistakes I see creative entrepreneurs make and how you can easily improve your website today. For show notes and more information head to https://hyggedesign.co/12 /episode/index/show/hyggehourpodcast/id/19459040

011: Using Profit First to Build a Profitable Business 06/07/2021

011: Using Profit First to Build a Profitable Business "It costs money to make money" I'm sure we've all heard this one a couple of times, and I remember thinking early on in my business that I needed all the things to be successful, and while my business was a side hustle and I was able to invest more money back into the business, I quickly realized how important it is for us to be paying ourselves too. In today's episode I share all about how profit first has helped me build a thriving business where I'm free to invest within reason to build a business for the long haul. For shownotes go to: Links mentioned: /episode/index/show/hyggehourpodcast/id/19357205

010: How to nail down your offerings to scale your business 05/31/2021

010: How to nail down your offerings to scale your business The shiny object syndrome can often lead us to feeling like we're already behind before we even get started. In today's episode of The Hygge Hour podcast I share all about how I've been able to grow my business by staying in my own lane, putting my head down and getting to work, and what I'm currently working through to grow and scale my business! Links mentioned: /episode/index/show/hyggehourpodcast/id/19276235

009: Pinterest marketing for creative entrepreneurs 05/24/2021

009: Pinterest marketing for creative entrepreneurs “OMG Ida! I just found you on Pinterest! Teach me your ways!” This message just popped into my DMs, and luckily for you, I’d already planned an episode all about Pinterest for creatives so I just bumped it up in my schedule. And before you tune me out thinking your audience isn’t on Pinterest, or people only use Pinterest to plan their wedding or their meal prep, hear me out, I want to ask you to stick around for this episode. You might be surprised! Links mentioned in the episode: /episode/index/show/hyggehourpodcast/id/19191755

008: The biggest differences between Norway and the US 05/17/2021

008: The biggest differences between Norway and the US Today's episode of the Hygge Hour podcast is a little different. In today's episode I'm sharing some of the biggest cultural differences between Norway and America and how the Norwegian culture more easily lends itself to the hygge way of life. Tune in to learn more! For shownotes and more information: https://hyggedesign.co/8 /episode/index/show/hyggehourpodcast/id/19126082

007: The Power of Saying No 05/10/2021

007: The Power of Saying No Intentionally growing our creative businesses sometimes means we have to say no. Learning to say no to opportunities that seem fine can be one of the most difficult things, but this is also where I found the most growth in my business. Today's episode explores how to set those boundaries for yourself, and how you can feel less guilty about saying no to potential clients. For shownotes and more go to: https://hyggedesign.co/7 /episode/index/show/hyggehourpodcast/id/19034447

006: The Key To Testimonials That Convert 05/03/2021

006: The Key To Testimonials That Convert In today's episode, Ida explores the keys to testimonials that convert and make the sales process a breeze. Learn what testimonials get the job done and how you can get these from your clients the easy way. Tune in to hear how you can start getting better client testimonials today! For shownotes and more go to https://hyggedesign.co/6 /episode/index/show/hyggehourpodcast/id/18946736

How to deal with clients saying you're too expensive 04/26/2021

How to deal with clients saying you're too expensive Has a potential client ever told you you're too expensive? In today's episode of The Hygge Hour Podcast, we explore the perfect ways to handle the pricing conversation as creative entrepreneurs, and how you can be more confident about your pricing! For shownotes and more information: https://hyggedesign.co/5 /episode/index/show/hyggehourpodcast/id/18847628

004: Creating a Raving Client Experience 04/19/2021

004: Creating a Raving Client Experience In today's episode, Ida explores the key elements to an exceptional client experience that leave your clients raving about you to their friends and industry peers. An incredible client experience is key to long term success in business, but it doesn't have to be overly complicated (or expensive). Tune in to hear how you can start improving your client experience today! For shownotes and more go to https://hyggedesign.co/4 /episode/index/show/hyggehourpodcast/id/18748886

003: Is It Time For a Rebrand? How to Know If Your Business Needs a Facelift 04/09/2021

003: Is It Time For a Rebrand? How to Know If Your Business Needs a Facelift In today's episode I'm sharing my best tips on how you can know whether or not your business is ready for a rebrand! How do you know if it's time to finally invest in a new brand and website, and what can you expect from the process? For shownotes and more head over to: https://hyggedesign.co/3 /episode/index/show/hyggehourpodcast/id/18667862

002: Five Things I Would Tell My Younger Business Owner Self 04/09/2021

002: Five Things I Would Tell My Younger Business Owner Self In today's epsiode I'm sharing the top five things I would tell my younger business owner self if I were to go back and do it all over again. Entrepreneurship has a steep learning curve, and I think these mistakes could've helped me get to where I am today quicker and with less headaches along the way! For shownotes and more information go to: https://hyggedesign.co/2 /episode/index/show/hyggehourpodcast/id/18667772

001: From 9-5 Side Hustler to Laid Off and Full Time Business Owner 04/09/2021

001: From 9-5 Side Hustler to Laid Off and Full Time Business Owner Today I'm sharing the story of how I ended up as an entrepreneur and the journey from 9-5 side hustler as a VA to unexpected layoffs and how I now run a brand and website design company full time. From choosing a name for my business, rebranding, and the incredible people who made my journey what it was, I'm sharing it all! For shownotes and all links mentioned, head to: /episode/index/show/hyggehourpodcast/id/18667754

The Hygge Hour Podcast

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