Launch and Scale
Khierstyn covers proven strategies to launch and scale a product successfully online through a mix of actionable content, business challenges, and interviews.
info_outline LS40 Maneesh Sethi 01/12/2021
LS40 Maneesh Sethi Understanding your customers is the most critical part of any successful marketing campaign. In this video, I have the pleasure of speaking with Maneesh Sethi, founder of Pavlok, as he gives some helpful advice for startups or existing brands looking to grow their audience and tap into an additional cash flow source.
info_outline LS39 Norman Farrar 01/12/2021
LS39 Norman Farrar A press release is one of the most useful types of advertising because it allows you to attract the attention of media outlets. Norman Farrar and I, discuss the importance of good PR strategy and the right ways to take advantage of this form of publicity
info_outline LS38 Steve Lawson 01/12/2021
LS38 Steve Lawson Sometimes, all you need to do in order to succeed is to focus on the big picture. In this video, I get to speak with Steven Lawson, creator of The Monk Manual planner, about personal and brand growth, visionary ideas, and the keys to achieving them!
info_outline LS35 Jamstack Case Study 01/12/2021
LS35 Jamstack Case Study Today I'm speaking with Chris Prendergast, founder of Jamstack. As someone who has raised cash in the past from investors but also had a very successful crowdfunding campaign too, Chris had some great insights into the pros and cons of using crowdfunding instead of venture capital or a loan
info_outline LS32 - How To Approach Patents And Trademarks For Your Product Launch 07/08/2020
LS32 - How To Approach Patents And Trademarks For Your Product Launch You've come up with a GENIUS idea for a new product. You then go take action and start putting together your plan and getting ready to launch it to the market and finally go through with it. Shortly after your launch... Someone steals the idea from you and ends up taking all the spotlight (and success). Or at least, that's what many of us entrepreneurs fear when launching new products. Luckily, there are measures in place to protect us from that exact scenario: trademarks and patents.
info_outline LS31 - How To Set Prices When You Don’t Know Your Shipping Costs 07/01/2020
LS31 - How To Set Prices When You Don’t Know Your Shipping Costs One of the most complicated parts of planning a product launch can be calculating the costs of shipping. This might be a “make-it-or-break-it'' scenario for your overall pricing strategy.
info_outline LS30: Learn How To Market A Product Using Social Proof 06/24/2020
LS30: Learn How To Market A Product Using Social Proof Whether you’re launching a new product or you have an existing brand, using customer testimonials to build social proof is an excellent way to increase your visibility.
info_outline Indiegogo Crowdfunding & How Your Marketing Has To Change During The Current Crisis 05/07/2020
Indiegogo Crowdfunding & How Your Marketing Has To Change During The Current Crisis ➜ How Dan started his company through Indiegogo crowdfunding
info_outline LS27 - Part 3: How to Launch Your Product Online 05/01/2020
LS27 - Part 3: How to Launch Your Product Online Welcome to Part 1 of my 3-part Mini-Series "How to Launch Your Product Online". This Mini-Series is designed to get you excited to take massive action toward your product launch, as well as informed on the critical steps that will make (or break) your launch.
info_outline LS26 - PART 2: How to Launch Your Product Online (Mini Series) 04/27/2020
LS26 - PART 2: How to Launch Your Product Online (Mini Series) In this video, I talk about how you can set yourself up for success from Day One by marketing your product BEFORE you launch it.
info_outline LS25 - PART 1: How to Launch Your Product Online (Mini Series) 02/27/2020
LS25 - PART 1: How to Launch Your Product Online (Mini Series) Welcome to Part 1 of my 3-part Mini-Series "How to Launch Your Product Online". This Mini-Series is designed to get you excited to take massive action toward your product launch, as well as informed on the critical steps that will make (or break) your launch.
info_outline LS24 - How To Get Your Food And Beverage Product Into Grocery Stores, with Ainsley Moir 02/25/2020
LS24 - How To Get Your Food And Beverage Product Into Grocery Stores, with Ainsley Moir Are you looking to launch a Food and Beverage (FAB) Startup and want to get your product onto grocery store shelves, but can’t seem to figure out how to navigate the large corporate bureaucracy?
info_outline LS23 - How To Determine If You Have Effective Ads | Funnel Creation Metrics 02/23/2020
LS23 - How To Determine If You Have Effective Ads | Funnel Creation Metrics How do you know if you’re creating effective ads on Facebook? How can you learn from your data to improve your funnel creation ability? In this video, I talk about three of the most important metrics for measuring sales funnel success and what it means for your business.
info_outline LS22 - How to get celebrities to endorse your Kickstarter Launch (without needing to pay them) 02/21/2020
LS22 - How to get celebrities to endorse your Kickstarter Launch (without needing to pay them) Would you like to get a celebrity endorsement or two to help fuel your Kickstarter launch and not have to pay them or give up any equity in your business?
info_outline LS20 - From Plastic Bottles In the Ocean To Winning in Kickstarter, with Gabby Samkova 02/09/2020
LS20 - From Plastic Bottles In the Ocean To Winning in Kickstarter, with Gabby Samkova Gabby Samkova, originally from Australia, was living and working in Bali while surfing in her spare time. While she thought she was getting as far away from city life as possible and experiencing nature, she was constantly brought back to reality. Even while 100 meters offshore surfing, she would encounter plastic.Plastic bottles... plastic bags... plastic particles. She even kicked a dirty diaper trying to catch a wave!Gabby was determined to figure out how she could do her part to fix the problem. After doing her research, she discovered that we can now take old plastic and upcycle it into a polyester microfibre. Gabby realized that meant that it was now possible to take used plastic bottles and turn them into fast-drying, sand resistant, and compact beach towels! That’s when she founded SomerSide Towels and successfully launched on Kickstarter, even delivering early.In this episode, we talk about the steps Gabby took to deliver a premium fabric upcycled from plastic bottles in the ocean from diaper to launch and go over many of the lessons Gabby learned along the way. We also cover: Having high standards GOOD! Spending the time upfront to manage product quality is crucial for a successful business after the launch While volume is manageable, you need to be involved in every step of the process Why you need to be backing other projects while planning your own launch Be willing to write 300 or more thank you letters to your backers… and watch what happens as a result. Did you resonate with Gabby’s story? Check out SomerSide Towels here at and pick a towel at the same time. *** Want to work with Khierstyn directly to launch and scale your product? Go to to learn more.
info_outline LS19 - Product Development Phases | Does Kickstarter Have A Place In Your Product Development Strategy? 02/05/2020
LS19 - Product Development Phases | Does Kickstarter Have A Place In Your Product Development Strategy? ➜ Where Kickstarter fits in your product development phases ➜ Should Kickstarter be a part of your product development strategy? Kickstarter, and crowdfunding in general, is a fantastic tool available to entrepreneurs who want to launch new products. It allows people to launch their products without nearly as massive of a burden as they would've had before. BUT that doesn't mean it's an instant or easy success story; using Kickstarter the wrong way can still lead to a product launch failure. Many of these product launch failures have become the poster children for Kickstarter's sometimes less-than-stellar reputation. If you want to avoid becoming another one of those poster children, you need to know where Kickstarter fits in the product development process. As times have changed, so has the way you need to use Kickstarter (or Indiegogo). In this video, I talk about whether or not Kickstarter fits in the product development phase, and how to use it best for a product launch. If you'd like to personally work with Khierstyn with your product launch, go to www.workwithKR.com.
info_outline LS18 - Questions to ask before selling your business with Coran Woodmass 09/06/2019
LS18 - Questions to ask before selling your business with Coran Woodmass E-commerce is shifting away from selling exclusively on Amazon and investors are starting to prefer buying a brand. In this episode, we’ll dive into that with Coran Woodmass, founder of thefbabroker.com as well as:
info_outline LS17 - Treating your audience building like a political campaign, with Lisa Myers 08/28/2019
LS17 - Treating your audience building like a political campaign, with Lisa Myers Lisa Myers is the founder and inventor of Ceres Chill, the world's first breast milk chiller. As a two-time mom, and big-city lawyer, she brought Ceres Chill to market in 2019. A true farm girl from Alberta, Canada. She's a barrel racer, coxswain, New Jersey political operative, big-city lawyer, international litigator, two-time mom, and army spouse.
info_outline LS15 - Flip the Script: Getting other people to think your idea is their idea, with Oren Klaff 08/13/2019
LS15 - Flip the Script: Getting other people to think your idea is their idea, with Oren Klaff Bestselling author of Pitch Anything, and sales master Oren Klaff uses his decades of pitching, presenting, and closing long-shot, high stakes deals to create a new playbook on persuasion in Flip the Script: Getting People to Think Your Idea is Their Idea.
info_outline LS14: Why people buy results, not features 08/09/2019
LS14: Why people buy results, not features In this episode, Khierstyn will delve into the wonders of leading with the results and how it can captivate, win, and sustain the right clients. She will highlight the difference between results and features and why the former is the real deal when selling your product online.
info_outline LS 13 - Hiring A Facebook Ads Expert For Your Launch 08/05/2019
LS 13 - Hiring A Facebook Ads Expert For Your Launch Do you want to be on top of your game? Then paid advertising could be for you! Whether you're launching a new product, an email list, or simply want to drive people to follow your page and turn them to clients, you need a specialist to help you. And what better tool or platform there is but Facebook and Instagram!
info_outline LS12 - Setting your Kickstarter goal -- what agencies won't tell you 07/23/2019
LS12 - Setting your Kickstarter goal -- what agencies won't tell you How much do you set your Kickstarter goal to? What should your public and your private goal be? Here's what you really need to consider before setting these marks to make sure you're covering your funding bases.
info_outline LS11 - Finding untapped potential in your audience, with Ryan Daniel Moran 07/18/2019
LS11 - Finding untapped potential in your audience, with Ryan Daniel Moran In this guest episode with Ryan Daniel Moran, we have a frank conversation about how most entrepreneurs have it backward. It's not about finding the product first, it's about discovering the audience to sell to. In this episode, we uncover Ryan's process for finding and attracting untapped audience potential.