Launch and Scale
Khierstyn covers proven strategies to launch and scale a product successfully online through a mix of actionable content, business challenges, and interviews.
info_outline LS18 - Questions to ask before selling your business with Coran Woodmass 09/06/2019
LS18 - Questions to ask before selling your business with Coran Woodmass E-commerce is shifting away from selling exclusively on Amazon and investors are starting to prefer buying a brand. In this episode, we’ll dive into that with Coran Woodmass, founder of thefbabroker.com as well as:
info_outline LS17 - Treating your audience building like a political campaign, with Lisa Myers 08/28/2019
LS17 - Treating your audience building like a political campaign, with Lisa Myers Lisa Myers is the founder and inventor of Ceres Chill, the world's first breast milk chiller. As a two-time mom, and big-city lawyer, she brought Ceres Chill to market in 2019. A true farm girl from Alberta, Canada. She's a barrel racer, coxswain, New Jersey political operative, big-city lawyer, international litigator, two-time mom, and army spouse.
info_outline LS15 - Flip the Script: Getting other people to think your idea is their idea, with Oren Klaff 08/13/2019
LS15 - Flip the Script: Getting other people to think your idea is their idea, with Oren Klaff Bestselling author of Pitch Anything, and sales master Oren Klaff uses his decades of pitching, presenting, and closing long-shot, high stakes deals to create a new playbook on persuasion in Flip the Script: Getting People to Think Your Idea is Their Idea.
info_outline LS14: Why people buy results, not features 08/09/2019
LS14: Why people buy results, not features In this episode, Khierstyn will delve into the wonders of leading with the results and how it can captivate, win, and sustain the right clients. She will highlight the difference between results and features and why the former is the real deal when selling your product online.
info_outline LS 13 - Hiring A Facebook Ads Expert For Your Launch 08/05/2019
LS 13 - Hiring A Facebook Ads Expert For Your Launch Do you want to be on top of your game? Then paid advertising could be for you! Whether you're launching a new product, an email list, or simply want to drive people to follow your page and turn them to clients, you need a specialist to help you. And what better tool or platform there is but Facebook and Instagram!
info_outline LS12 - Setting your Kickstarter goal -- what agencies won't tell you 07/23/2019
LS12 - Setting your Kickstarter goal -- what agencies won't tell you How much do you set your Kickstarter goal to? What should your public and your private goal be? Here's what you really need to consider before setting these marks to make sure you're covering your funding bases.
info_outline LS11 - Finding untapped potential in your audience, with Ryan Daniel Moran 07/18/2019
LS11 - Finding untapped potential in your audience, with Ryan Daniel Moran In this guest episode with Ryan Daniel Moran, we have a frank conversation about how most entrepreneurs have it backward. It's not about finding the product first, it's about discovering the audience to sell to. In this episode, we uncover Ryan's process for finding and attracting untapped audience potential.
info_outline LS10 - The art of product licensing, with Stephen Key 06/26/2019
LS10 - The art of product licensing, with Stephen Key In today's episode, we bring on one of the world's top product licensing specialists, Stephen Key, to discuss this route to market. In this episode, we cover the ins and outs of product licensing, whether it's right for you, as well as how to protect your product IP from knockoffs.
info_outline LS09 - Kickstarter video: How to make sure you're hiring the right videographer 06/24/2019
LS09 - Kickstarter video: How to make sure you're hiring the right videographer Hiring a videographer for your Kickstarter product video can be one of the more expensive investments you make in your product launch. This is also one of the areas many business owners get wrong. Listen to this episode to learn some best practices when hiring a videographer, including, how to find them, how to select them, and what to look for.
info_outline LS08 - Getting your product into retail (+ how to get your products to celebrities like Blake Lively) 06/20/2019
LS08 - Getting your product into retail (+ how to get your products to celebrities like Blake Lively) Regardless of where you are in your online journey, at some point, you'll want to increase your reach by getting your product into retail and other distribution.
info_outline LS07 - Amazon first, or Kickstarter? 06/16/2019
LS07 - Amazon first, or Kickstarter? In this episode, we are taking a look at what is the best route to market for your product. A while there are several types we could talk about, two that I come across most in the eCommerce space is do you launch your product on Amazon first or do you launch on Kickstarter first?
info_outline LS05 - What to do when your pricing structure doesn't support scale, with Marcus Rader of Host Away 06/05/2019
LS05 - What to do when your pricing structure doesn't support scale, with Marcus Rader of Host Away You need to focus on getting the job done and bringing an MVP to market because you're going to take real customer feedback, paying customer feedback, customers that are using your product, or the software that are going to help you create the iterations for that customer ahead of time. So, that you can really build onto the product as you grow as a company.
info_outline LS04 - My software stack for building a targeted audience 05/29/2019
LS04 - My software stack for building a targeted audience In today's episode, we are going to be taking a look at what is my recommended software stack to use when building up an engaged audience for your product online.
info_outline LS03 - Going it alone: When (and who) to bring onboard 05/29/2019
LS03 - Going it alone: When (and who) to bring onboard This episode is covering a question from Tony Hawkins, which he wanted to know how do you go at it alone? What are some best practices for who to hire and when to hire that very first person when you are a solo entrepreneur and really looking at launching that first product, what does that look like?
info_outline LS01 - Brands can't co-exist with "me too" products 05/14/2019
LS01 - Brands can't co-exist with "me too" products For this episode though, the question really is do you have a me-too product or do you have a brand? I think that one should evolve into the other or you make the conscious decision to go with one and grow into it as you go. Let's start by looking at what a me-too product is.
info_outline Start here: Welcome to Launch and Scale 05/14/2019
Start here: Welcome to Launch and Scale Welcome to the overview episode of the Launch and Scale podcast. This podcast is the evolution of the Crowdfunding Uncut podcast, where we're taking everything learned from several multiple-six-figure crowdfunding launches, and taking the conversation to e-comm. In this episode, we're taking a look at what you can expect of future episodes.