Launch and Scale
Khierstyn covers proven strategies to launch and scale a product successfully online through a mix of actionable content, business challenges, and interviews.
info_outline LS11 - Finding untapped potential in your audience, with Ryan Daniel Moran 07/18/2019
LS11 - Finding untapped potential in your audience, with Ryan Daniel Moran In this guest episode with Ryan Daniel Moran, we have a frank conversation about how most entrepreneurs have it backward. It's not about finding the product first, it's about discovering the audience to sell to. In this episode, we uncover Ryan's process for finding and attracting untapped audience potential.
info_outline LS10 - The art of product licensing, with Stephen Key 06/26/2019
LS10 - The art of product licensing, with Stephen Key In today's episode, we bring on one of the world's top product licensing specialists, Stephen Key, to discuss this route to market. In this episode, we cover the ins and outs of product licensing, whether it's right for you, as well as how to protect your product IP from knockoffs.
info_outline LS09 - Kickstarter video: How to make sure you're hiring the right videographer 06/24/2019
LS09 - Kickstarter video: How to make sure you're hiring the right videographer Hiring a videographer for your Kickstarter product video can be one of the more expensive investments you make in your product launch. This is also one of the areas many business owners get wrong. Listen to this episode to learn some best practices when hiring a videographer, including, how to find them, how to select them, and what to look for.
info_outline LS08 - Getting your product into retail (+ how to get your products to celebrities like Blake Lively) 06/20/2019
LS08 - Getting your product into retail (+ how to get your products to celebrities like Blake Lively) Regardless of where you are in your online journey, at some point, you'll want to increase your reach by getting your product into retail and other distribution.
info_outline LS07 - Amazon first, or Kickstarter? 06/16/2019
LS07 - Amazon first, or Kickstarter? In this episode, we are taking a look at what is the best route to market for your product. A while there are several types we could talk about, two that I come across most in the eCommerce space is do you launch your product on Amazon first or do you launch on Kickstarter first?
info_outline LS05 - What to do when your pricing structure doesn't support scale, with Marcus Rader of Host Away 06/05/2019
LS05 - What to do when your pricing structure doesn't support scale, with Marcus Rader of Host Away You need to focus on getting the job done and bringing an MVP to market because you're going to take real customer feedback, paying customer feedback, customers that are using your product, or the software that are going to help you create the iterations for that customer ahead of time. So, that you can really build onto the product as you grow as a company.
info_outline LS04 - My software stack for building a targeted audience 05/29/2019
LS04 - My software stack for building a targeted audience In today's episode, we are going to be taking a look at what is my recommended software stack to use when building up an engaged audience for your product online.
info_outline LS03 - Going it alone: When (and who) to bring onboard 05/29/2019
LS03 - Going it alone: When (and who) to bring onboard This episode is covering a question from Tony Hawkins, which he wanted to know how do you go at it alone? What are some best practices for who to hire and when to hire that very first person when you are a solo entrepreneur and really looking at launching that first product, what does that look like?
info_outline LS01 - Brands can't co-exist with "me too" products 05/14/2019
LS01 - Brands can't co-exist with "me too" products For this episode though, the question really is do you have a me-too product or do you have a brand? I think that one should evolve into the other or you make the conscious decision to go with one and grow into it as you go. Let's start by looking at what a me-too product is.
info_outline Start here: Welcome to Launch and Scale 05/14/2019
Start here: Welcome to Launch and Scale Welcome to the overview episode of the Launch and Scale podcast. This podcast is the evolution of the Crowdfunding Uncut podcast, where we're taking everything learned from several multiple-six-figure crowdfunding launches, and taking the conversation to e-comm. In this episode, we're taking a look at what you can expect of future episodes.